YouTube Is Video Streamers' Choice, By Far

Overall online video usage in May, reported by Nielsen Online, shows that unique  viewers, total streams, streams per viewer and time per viewer were up, led by  a 49% growth in time per viewer, year over year.

Overall Online Video Usage (U.S.) 

 

May-09

% Change Year-Over-Year

% Change Month-Over-Month

Unique Viewers (000)

133,797

12.8

14.7

Total Streams (000)

10,043,049

34.8

6.2

Streams per Viewer

75.1

19.6

-7.3

Time per Viewer (min)

188.7

48.9

 -8.3 

Source: Nielsen Online, VideoCensus, June 2009 (Includes progressive downloads and excludes video advertising)

 

Online Web Brands ranked by Video Streams for May 2009 (U.S.) 

Video Brand

Total Streams(000)

Unique  Viewers (000)  

YouTube

6,048,666

95,357

Hulu

382,322

10,106

Yahoo!

208,202

25,224

Fox Interactive Media

190,135

16,029

ABC.COM

175,102

6,309

Nickelodeon Kids and Family Network  

153,414

5,699

MSN/Windows Live

148,358

12,454

Turner Sports and Entertainment Digital Network

141,350

6,848

MTV Networks Music

126,929

6,733

CBS Entertainment Network

98,228

6,647

Source: Nielsen Online, VideoCensus, June 2009 (Includes progressive downloads and excludes video advertising)

A unique viewer is anyone who viewed a full episode, part of an episode or a  program clip during the month. A stream is a program segment. VideoCensus measurement  does not include video advertising.

For more information, please visit Nielsen-Online here or the Nielsen-Online blog here.

Recommend (25)
5 comments about "YouTube Is Video Streamers' Choice, By Far".
  1. Emily Sussman from University of Missouri: School of Journalism , June 19, 2009 at 9:49 a.m.

    Interesting. I find Vimeo much more user-friendly... not to mention classier. :)

  2. Michael Nessen from ACityDiscount , June 19, 2009 at 11:37 a.m.

    This is great information. The momentum that online video content has created is going to be hard to slow down. THIS is the real deal when it comes to social media.

    We may be late to the party, be we have just started a YouTube channel to get out information to the masses. Currently we have a lot of "favorited" videos, and ours will be coming VERY soon! Stay tuned!

    http://www.youtube.com/acitydiscount

  3. Tilly Pick from Development Practice 360, LLC. , June 19, 2009 at 3:23 p.m.

    What I found interesting is each platform's stickiness (e.g. how often does a unique viewer return). When you run the Average # of Streams Per Unique Viewer, here's what happens.

    Expectedly, YouTube and Hulu have the best level of returns and loyalty.

    ABC.COM, Nickelodeon Kids and Family Network and Turner Sports and Entertainment Digital Network, despite their smaller absolute # of viewers, actually bump up in importance in my book.

    And, MSN/Windows Live, Fox Interactive Media and Yahoo! become a lot less appealing if I were a client.

    I know it's just back of the envelope math, but interesting and valuable nonetheless.

  4. Duncan jb Horner from Qualvu , June 19, 2009 at 8:14 p.m.

    How better would this look for Hulu if Length Of Session was incorporated into the picture?

  5. Neil Sanderson from neilsanderson.com , June 20, 2009 at 2:50 p.m.

    It's also interesting to look at the increase in total minutes spent watching online video. Since there is an increase in the number of viewers and an increase in the number of minutes per viewer, total online minutes of video viewing grew by a very impressive 68 per cent, year over year. My calculation is at http://neilsanderson.com/?p=637