• by Erik Sass  @eriksass1, January 8, 2010

After carrying out an aggressive expansion plan for its new network of digital video displays in mall food courts in 2009, Akoo has launched several major branded entertainment and advertising campaigns for clients, including Best Buy, 20 Century Fox and gaming console and quick-service restaurant brands.

The campaigns center on Akoo's core content of music videos and related entertainment, delivered to multiple displays that allow consumers to select content by using their mobile devices as remote controls.

The DO network has licensing deals, giving it access to music video content from Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI. It also offers viewers live performances, exclusive interviews with performers and original branded content, which can be coordinated with advertising by the same sponsors.

Plus, Akoo's system offers e-commerce, in the form of a content marketplace, and invites users to engage in location-based social media via free WiFi.

Separately, Akoo revealed the results of research performed by Arbitron showing that the DO network reaches 89.6 million consumers per month in mall food courts, including 64.5 million who actively watch the program, with an average engagement duration of 16 minutes per visit.

Many observers of the DO medium say mobile interactivity of the type touted by Akoo allows more precise measurement of digital out-of-home video audiences. It provides data describing the intensity and duration of viewer attention.