Innovid Partners With Auditude To Enhance Audience Engagement
In an effort to improve its pre-roll capabilities, Innovid on Monday is expected to announce a partnership with video ad management and monetization platform Auditude.
Seen as a monetization solution for its content partners, this ad technology will provide expanded audience engagement, targeted interactivity, and greater advertising analytics.
Innovid's iRoll ad unit has been designed to improve consumer engagement with, say, coupons, while offering multiple brand videos and a carousel of product options.
"Brands are looking for innovative advertising formats that grab audience attention, and therefore, generate higher engagement," said Jeremy Helfand, CEO of Auditude.
The interactive video ad units are intended to increase the effectiveness of clients' ad campaigns by combining more engaging ad experiences with professionally produced content, according to Helfand.
Through Auditude's technology, Auditude Media Group provides advertisers and agencies with access to premium long- and short-form broadcast and professional video content.
The Palo Alto, Calif.-based company works with other clients, including Comcast and Warner Bros., to help them monetize online video. Its technology automatically analyzes uploaded video clips to identify copyrighted programming -- a "Daily Show" or "Colbert" segment -- then serves targeted overlay ads within that content.
Continuing to gain market traction, Auditude announced a deal with Major League Gaming in late May. Per the exclusive deal, Auditude now controls insertion of video ads in MLG's live-streamed tournaments and video-on-demand content.
Used by content owners and distributors for IP-based video ad technology, Auditude also recently signed another major partnership with Major League Baseball.
Recent Online Media Daily Articles
-
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ... -
Good TV Content Trumps On, Whether Trad TV Or Streaming May 22, 2:42 p.m.
While consumers continue to perceive TV programming as superior in quality to that of online fare, ... -
Google Releases Self-Serve Display Benchmark Tool May 22, 2:02 p.m.
Understanding how a brand's online campaign competes with competitors requires trending benchmark data like engagement rates ... -
Twitter Brings Lead Generation To Tweets May 22, 1:14 p.m.
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross ... -
DigitasLBi, Razorfish Tap Execs For Global Ops May 22, 11:26 a.m.
Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international ... -
More Consumers Turn To Mobile To Research, Book Travel May 22, 8:53 a.m.
More than half of consumers used a mobile device to book travel in the last 90 ... -
Showrooming Overhyped, Mobile Key To Shopping Purchases May 22, 8:53 a.m.
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still ... -
Shopping App Swirl Adds In-Store Capability May 22, 8:53 a.m.
Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn ...
Be the first to comment on "Innovid Partners With Auditude To Enhance Audience Engagement"
Leave a Comment