Ad-Supported Streaming Soars, Generates Huge Viewership
No wonder Hulu’s owners decided not to sell their stakes in the video venture. Ad-supported streaming media is on fire.
In October alone, Americans viewed 7.5 billion video ads, with Hulu generating the highest number of video ad impressions at more than 1.3 billion, according to comScore Video Metrix.
With the average viewer now consuming a record 21.1 hours of video a month, a total of 184 million U.S. Web users -- or 86.2% of the country’s online population -- watched more than 42 billion videos in October, comScore found.
Also worth noting, video ads accounted for 14.9% of all videos viewed -- and 1.4% of all minutes spent viewing video online -- in October.
Led by YouTube, Google sites still ranked as the top online video content property in October, with 161 million unique viewers and a record 20.9 billion videos viewed.
Still small by comparison, Facebook.com ranked second with 59.8 million viewers; followed by Vevo with 57 million; Microsoft sites with 49.1 million; and Viacom Digital with 48.2 million.
In the ad-serving category, Tremor Video ranked second overall -- and highest among video ad exchanges/networks -- crossing the 1 billion mark for the first time.
BrightRoll Video Network ranked third with 756 million, followed by Specific Media with 512 million; and CBS Interactive with 415 million.
Time spent watching video ads totaled more than 3.2 billion minutes during the month, with Tremor Video delivering the highest duration of video ads at 614 million minutes.
Across the board, video ads reached 53% of the total U.S. population an average of 47 times during the month, while Hulu delivered the highest frequency of video ads to its viewers with an average of 46.5.
Among YouTube partners, video music channels Vevo and Warner Music maintained the top two positions in October, with 54.2 million viewers and 30.4 million viewers, respectively.
Gaming channel Machinima ranked third with 17.7 million viewers; followed by Schmooru with 9.9 million; Maker Studios with 9.4 million; and Demand Media with 7.4 million.
Within the top 10 partners, Machinima demonstrated the highest engagement with 65.1 minutes per viewer on average, and it accounted for the second-highest number of videos viewed -- 277 million -- after Vevo.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "Ad-Supported Streaming Soars, Generates Huge Viewership"
Leave a Comment