• by Karlene Lukovitz  @KLmarketdaily, March 7, 2012

This year, ConAgra Foods’ annual “Child Hunger Ends Here” campaign has its own original theme song, recorded in three versions by Jewel, Owl City and Jay Sean.

Free downloads of the three renditions of “Here’s Hope,” written by award-winning songwriters Hunter Hayes, Luke Laird and Barry Dean, are available by purchasing products from any of nine ConAgra brands, and entering the special code on the packages at the campaign’s site, childhungerendshere.com. 

The song versions also will be released to country, pop, top 40 and urban radio stations, based on the genres of the individual artists.

ConAgra brands participating in the campaign are Chef Boyardee, Orville Redenbacher’s, Healthy Choice, Marie Callender’s, Hunt’s, Hunt’s Manwich, Banquet, Snack Pack and Peter Pan.

For each code entered through Aug. 31 of this year, ConAgra will provide one meal through Feeding America’s network of U.S. food banks, up to 3 million meals (a $1 donation translates to eight meals secured by Feeding America for food banks). As part of this year’s commitment, ConAgra will donate the monetary equivalent of 80,000 meals ($10,000) to each of the 10 Feeding America-affiliated food banks that receive the largest number of codes entered within their service areas (based on ZIP code).

ConAgra will spend a total of $25 million on this year’s campaign, which also includes a 30-second spot (“Dinner Table”) that will begin airing nationally in mid-March; video and audio public service announcements from each of the three recording artists; a campaign logo; and a consumer call to action on the participating brands’ packages.

Since 1993, ConAgra Foods and the ConAgra Foods Foundation have donated more than 275 million pounds of food and more than $36 million to Feeding America to combat child hunger. The Foundation, primarily funded by ConAgra Foods, is in the midst of a $10 million, five-year commitment to Feeding America, the largest donation ever made to that organization specifically to fight child hunger.