MSNBC Digital Net Reorganizes, Splits Top Ad Roles
If NBC Universal is poised to acquire Microsoft's stake in MSNBC.com, as Adweek recently reported, it must have forgotten to tell their sales organization.
The MSNBC Digital Network just announced a reorganization that will split oversight of its sales efforts in New York City and Redmond, Wash.
David DeRobbio has been named general manager of national sales, based in New York, while Paul Major has joined the company as the general manager of advertising product strategy, based in Redmond.
Major previously led the product management group at Microsoft and MSN, and most recently oversaw Microsoft’s central marketing group and managed its global media operations.
DeRobbio was previously the senior director of East Coast sales at MSNBC Digital Network, according to the announcement,. He will continue to work with both the NBC News and Microsoft sales teams to "deliver innovative marketing solutions and media programs."