June 3 - 6, 2024
retail
Target Blends Shopping, Content In Fall Campaign
- by Sarah Mahoney @mahoney_sarah, September 27, 2012
Target may be a mass merchandise giant, but it’s going high concept this fall. In addition to an ethereal new fall campaign, which features actors, clothing and baguettes pirouetting through the sky, it has also made its first short film -- “shoppable” content that allows viewers to buy while viewing. …
