Dunkin' Donuts Partners With Universal Music
Dunkin’ Donuts is partnering with Universal Music Latin Entertainment to make Dunkin' Donuts coffee part of Latin music's big night.
Dunkin' Donuts is the exclusive coffee provider of "Noche de Estrellas," the invite-only after-party celebration at The Bank, located in the Bellagio in Las Vegas, on Nov. 15.
Artists and top personalities from the music, television and entertainment industries are expected to attend the festivities, where Dunkin' Donuts' Original Blend Coffee will help keep the stars running throughout the night. Cosmopolitan en Espanol will also be showcasing a cutting-edge fashion show to the star-studded audience, making this a night where the top contenders of coffee, music and fashion join forces.
Dunkin' Donuts also is making it easy for people all over the world to enjoy songs from some of Latin music's most popular stars. The brand has launched a free, customized music shop tab on the Dunkin' Donuts Facebook page (http://umusic.ly/DDMusic), allowing fans a complimentary download while supplies last from among 10 pre-selected tracks from this year's hottest nominees of Latin music's big night.
The Facebook application will be available to fans through Nov. 22 and will also feature exclusive photos and videos from "Noche de Estrellas."
As part of the partnership, Universal Music Latin Entertainment will incorporate the Dunkin' Donuts brand in pre-event promotions including advertisements on social media sites, on the UMLE Web site and in newsletters.
In recent years, Dunkin' Donuts has introduced both limited-time offerings and permanent menu items featuring bold and exotic flavors inspired by Latin culture in select markets, such as the Dulce de Leche Latte and Cafe Con Leche in South Florida, as well as its "La Merienda" pairing of Dunkin' coffee with a delicious croissant in New York.