Ford Brings Back Fiesta Movement
Starting with Fiesta Movement in 2009, Ford has probably used social media as a launch platform more than just about any automaker. It's definitely the first to introduce a vehicle entirely through
social channels (the Explorer crossover).
On Tuesday, appropriately enough, the company used Social Media Week in New York as a soap box for introducing its latest effort. This one's
for the 2014 model of the Fiesta. The campaign is called Fiesta Movement: A Social Remix. As the automaker did when it ran Fiesta Movement, the company is again going to 100 "influencers" -- people
with a lot of followers on social media -- to experience the car and talk about it. Scott Monty, Ford's global digital and multimedia communications manager -- Wizard of Oz for the
automaker's social strategies talked about the automaker's socially-engaged business and revealed the new program.
"It's taking everything you knew about Fiesta movement and expanding it,"
he said. The program started on Tuesday Fiestamovement.com. It will also bring back alumni to rejoin, possibly. "The paid media, elements that help amplify the program will come from digital media,"
he said. "American Idol, Summer X Games and Bonaroo." Also consumer contributions and ideas will be eligible to be Ford ad content. All ads will incorporate user generated content," said Montly.
KARL GREENBERG
Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel marketing for “Marketing Daily.” Prior to this, he was the automotive editor at “Brandweek” magazine, where he covered marketing about companies making anything with a motor. He was also Internet ad technology reporter for the short-lived “Adweek IQ.” Karl started his career covering the petrochemical commodities market for “The Chemical Market Reporter.” In his other life, Karl is a humorist, playwright, musician, actor, and somewhat guilty fan of boxing. Reach him here.
Recent Raw Articles
-
Adobe's DPS Hits 100 Million Downloads June 18, 5:10 p.m.
In connection with reporting second-quarter results on Tuesday, Adobe said it has delivered 100 million digital ...
-
Google's Motorola Shifts Media Account To Digitas June 18, 3:33 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ...
-
Mobile Banking Head Weber Leaving Citi June 18, 11:57 a.m.
Tracey Weber, North America head of Internet and mobile banking at Citi, is leaving the banking ...
-
Facebook Upgrades Page Post Link Ads June 17, 6:15 p.m.
As part of its recent effort to simplify its ad offerings, Facebook on Monday announced updates ...
-
Google Pushes 'All Access' Via Starbucks June 17, 2:54 p.m.
With Apple announcing its own music streaming service last week, it wouldn’t be surprising to see ...
-
Fandango Adds To Video Lineup June 17, 12:22 p.m.
Continuing to broaden its content offerings, Fandango over the weekend launched a new series called “Summer ...
-
Samsung, Jay-Z Team For Album Release June 17, 10:22 a.m.
In what the company is calling a first for the music industry, Samsung will release rapper ...
-
Netflix and DreamWorks Make a Big Deal for Original Kids Content June 17, 9:56 a.m.
Netflix and DreamWorks Animation this morning announced a multi-year deal in which the studio agreed to ...
-
Deutsch Founder David Deutsch Dies at 84 June 13, 7:59 p.m.
Sad news out of Interpublic’s Deutsch Inc. today—agency founder David Deutsch passed away. He was 84. ...
-
Trailer Watching Up On PCs, Mobile June 13, 5:06 p.m.
Moviegoers are watching trailers on PCs and mobile devices more than ever, according to the latest ...
Be the first to comment on "Ford Brings Back Fiesta Movement "
Leave a Comment