Nissan Goes Rogue To Tout 2014 Model Of Crossover

by , Dec 20, 2013, 2:01 PM
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The guy who helmed "The Italian Job" is behind a pair of cinematic TV spots for Nissan Rogue, via the Los Angeles office of TBWA\Chiat\Day. The spot, set to Sete's  “Y.A.L.A.”, uses the director's action-movie stylistics for a Walter Mitty-esque (no relation to the movie, which Jeep is involved in) theme. A man drives a carpooling group, which goes rogue, so to speak, as he takes off full bore, jumping a ramp onto a commuter chain among other things and gets to work early.

The new ad goes live Dec. 20 in cinema and TV on Dec. 22. The first ad started earlier this month. Both will also be on a big screen in Times Square through January, running across five major buildings, per Nissan. The Rogue itself will be showcased on animated billboards on the same media on New Year's Eve during the countdown to midnight. The digital billboards will also run video assets carrying the same adrenalin theme. The creative will be refreshed and run throughout January, along with other elements, per Nissan.

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