Well here's an interesting tidbit. Fast Company has published a report from Citizens for Tax Justice and the Institute on Taxation and Economic Policy which took a look at Fortune 500
companies and whether or not they paid federal corporate tax in the last five years. Of the 500, 111 paid no taxes in one of the past five years. Big companies like Boeing, General Electric are on the
list. But guess who else is on the list? Interpublic Group. Yup, that big ass agency holding company headed by Michael Roth. And we wonder why people perceive advertising professionals as highly as
It would seem Bing is Madison Avenue's new best friend. The Search Agency, a global online marketing firm and search marketing agency has released its quarterly State of Paid Search Report for Q1 2014 which found that Bing grew at a far faster rate than Google, giving Bing an opportunity to gain more ground on overall spend share. While advertisers spent more on both Google and Bing from the previous year, Bing grew 60%, which is more than double the rate of Google's 29% growth over the same period. And we all thought Bing was dead, right?
FCB rebranded. JWT changed its name back to J. Walter Thompson. So why can't a small, Southfield, Michigan-based agency change its name from MARS to The Mars Agency? Well they can and they should because, let's be honest, having a name like MARS is bound to confuse clients and give them a perfectly good excuse to call you a space shot when you screw up a job.
Writing in the Wall Street Journal, Nathalie Tadena examines the burgeoning growth of real-time marketing and ad agency newsrooms. And perhaps coming to the conclusion as to why there are so many brand screw ups in social media, she writes, "It’s a far cry from 10 years ago or more, when marketers would launch an ad campaign maybe once a year. Creating the campaign on that timeline meant months of research, figuring out what TV and print ads would look like; having lawyers approve the ads; testing of ads and figuring out where the promotions would run. It wasn’t unrealistic for the development of a campaign to take six months, ad executives say." Would it not be a bad thing to maybe step back a bit and, oh...I don't know, actually do some planning?
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, DDB Germany's Eric Schoeffler among others. And, no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said, "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands - and agencies - that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.
Former TBWA LA Creative Director Gustavo Sarkis has joined Crispin Porter + Bogusky and will lead creative for the agency's Miami office. When at TBWA, Sarkis worked on Gatorade and helped the
agency win the Adidas World Cup account.
At CP+B, Sarkis will head up all creative aspects and accounts in the Miami office including Infiniti Mexico and The Miami Dolphins.
The hire rounds out a shift the agency has made away from an agency-wide, global CCO to CCOs for each individual agency office. This shift began last January when worldwide CCO Rob Reilly left the agency.
Of the hire, CP+B Chairman Chuck Porter said, "Our success has always been about the work. Gustavo has a real understanding of culture, and an extraordinary feel for making an emotional connection between a brand and its audience. He has a strong entrepreneurial spirit so it seems especially fitting that he should lead our Miami office, where it all began."
Have your agency's Instagram hashtags been hijacked? Are you seeing a giant ad when you view images with your hashtag created by Dutch creative student Max Kurstjens? Well then
he's identified you as a place he'd like to work. You see, Kurstjens, like every other creative trying to break into the business, is sick and tired of you all ignoring him and his creativity.
So Kurstjens took it upon himself to get noticed. He created several different Instagram accounts and uploaded a collection of images that formed a large composite image that would be viewable to anyone clicking on an agency hashtag.
Targeted agencies included Leo Burnett, AKQA, 72andSunny, Anomaly, Droga5, Ogilvy & Mather, DDB Worldwide and others. The composite image resulted in an ad which read: "We Have Your Hashtag" and directed viewers to WeHaveYourHashtag.com where Hashtags are destroyed. On the site, agencies can "reclaim" their hashtag by sending in an email with a prefilled message that invites Kurstjens into the agency for a cup of coffee. Way to score an interview!
Check out a video of the stunt here.