Well here's an interesting tidbit. Fast Company has published a report from Citizens for Tax Justice and the Institute on Taxation and Economic Policy which took a look at Fortune 500
companies and whether or not they paid federal corporate tax in the last five years. Of the 500, 111 paid no taxes in one of the past five years. Big companies like Boeing, General Electric are on the
list. But guess who else is on the list? Interpublic Group. Yup, that big ass agency holding company headed by Michael Roth. And we wonder why people perceive advertising professionals as highly as
It would seem Bing is Madison Avenue's new best friend. The Search Agency, a global online marketing firm and search marketing agency has released its quarterly State of Paid Search Report for Q1 2014 which found that Bing grew at a far faster rate than Google, giving Bing an opportunity to gain more ground on overall spend share. While advertisers spent more on both Google and Bing from the previous year, Bing grew 60%, which is more than double the rate of Google's 29% growth over the same period. And we all thought Bing was dead, right?
FCB rebranded. JWT changed its name back to J. Walter Thompson. So why can't a small, Southfield, Michigan-based agency change its name from MARS to The Mars Agency? Well they can and they should because, let's be honest, having a name like MARS is bound to confuse clients and give them a perfectly good excuse to call you a space shot when you screw up a job.
Writing in the Wall Street Journal, Nathalie Tadena examines the burgeoning growth of real-time marketing and ad agency newsrooms. And perhaps coming to the conclusion as to why there are so many brand screw ups in social media, she writes, "It’s a far cry from 10 years ago or more, when marketers would launch an ad campaign maybe once a year. Creating the campaign on that timeline meant months of research, figuring out what TV and print ads would look like; having lawyers approve the ads; testing of ads and figuring out where the promotions would run. It wasn’t unrealistic for the development of a campaign to take six months, ad executives say." Would it not be a bad thing to maybe step back a bit and, oh...I don't know, actually do some planning?
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.