Well here's an interesting tidbit. Fast Company has published a report from Citizens for Tax Justice and the Institute on Taxation and Economic Policy which took a look at Fortune 500
companies and whether or not they paid federal corporate tax in the last five years. Of the 500, 111 paid no taxes in one of the past five years. Big companies like Boeing, General Electric are on the
list. But guess who else is on the list? Interpublic Group. Yup, that big ass agency holding company headed by Michael Roth. And we wonder why people perceive advertising professionals as highly as
It would seem Bing is Madison Avenue's new best friend. The Search Agency, a global online marketing firm and search marketing agency has released its quarterly State of Paid Search Report for Q1 2014 which found that Bing grew at a far faster rate than Google, giving Bing an opportunity to gain more ground on overall spend share. While advertisers spent more on both Google and Bing from the previous year, Bing grew 60%, which is more than double the rate of Google's 29% growth over the same period. And we all thought Bing was dead, right?
FCB rebranded. JWT changed its name back to J. Walter Thompson. So why can't a small, Southfield, Michigan-based agency change its name from MARS to The Mars Agency? Well they can and they should because, let's be honest, having a name like MARS is bound to confuse clients and give them a perfectly good excuse to call you a space shot when you screw up a job.
Writing in the Wall Street Journal, Nathalie Tadena examines the burgeoning growth of real-time marketing and ad agency newsrooms. And perhaps coming to the conclusion as to why there are so many brand screw ups in social media, she writes, "It’s a far cry from 10 years ago or more, when marketers would launch an ad campaign maybe once a year. Creating the campaign on that timeline meant months of research, figuring out what TV and print ads would look like; having lawyers approve the ads; testing of ads and figuring out where the promotions would run. It wasn’t unrealistic for the development of a campaign to take six months, ad executives say." Would it not be a bad thing to maybe step back a bit and, oh...I don't know, actually do some planning?
David&Goliath has hired Mike Geiger as managing partner, chief digital officer. In this new position, Geiger will report to D&G Chairman David Angelo and will be responsible for developing
“world-class digital strategy, creative, integration and content production.”
The hire is designed to help further bolster the agency's executive leadership team following a string of recent promotions, including Colin Jeffery as chief creative officer, Brian Dunbar as president and Seema Miller as chief strategy officer.
Of the hire, Angelo said: "Over the past year, we have been assembling nothing short of an all-star leadership team. We are ecstatic to have Mike join our team as he brings a wealth of top notch digital and integrated expertise to the table. His entrepreneurial style and big thinking are a perfect fit for our Brave culture as we continue to seek out brands in need of overcoming marketing goliaths."
And of joining D&G, Geiger said: "I'm really excited to return to an independent creative agency like D&G where I can be closer to the people and the work. At the end of the day, my passion is finding and cultivating great talent, building teams and creating breakthrough work. When I first met with David and the rest of the team, we just clicked -- we had the same values and vision for how to run a business. I can't wait to get started."
With it being so close to April Fool's Day, one might wonder whether or not The Tenties are just a hilarious take on the ad industry's obsession with
awards. Oh wait. Anyway, The Tenties has issued its call for entries which begins May 15.
The Tenties has also announced CP+B Chairman Chuck Porter as Chief Juror. Apparently, table tents were Chuck's first foray into advertising, and the medium is near and dear to his heart having helped jumpstart his career.
Some of the award categories include Best Table Tent for less than 1,000 tables, Best Table Tent for more than 1,000 tables, best Flip Stand table tent, best Quad-Fold table tent, best use of a QR code on a table tent, best Cylindrical table tent and best "green" table tent.
And where will this awesome award ceremony take place? Well, it seems it will occur September 15 in Las Vegas...at the Holiday Inn...in Ballroom B. Sounds pretty swanky, right?
In an interview with The Guardian, Crispin Porter + Bogusky CEO Andrew Keller
shared his thoughts on failure and how failure can fuel future success.
When Keller was in college, he intended to become a doctor. That didn't go so well. Of that time in his life. Keller said, “I was at a very small college in a very small town. And having failed, I decided I’d stay in that town for the summer and work as a cook in this restaurant. I wanted to know: how bad was failure? I’d seen my dominant dream, to be a doctor, come crashing down. And it was like, okay -- let’s explore this a little bit.”
Of the lessons he learned during this supposed failure, Keller added, “I was supposed to be a doctor, so staying in a little town and working in a restaurant -- that was not something that figured in my hopes and dreams. But I did that, and it gave me confidence. Because it wasn’t so bad. Failure isn’t so bad.”
And even though society and culture view failure as taboo and something to certainly avoid, Keller says we all should resist this line of thinking. Because failure is most certainly going to happen. That's what he tells his kids. He says, "failure is going to happen to all of us. It is going to happen to you.” So embrace it and learn from it.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.