Publicis-Omnicom Merger May Not Happen

Did you think everything was going swimmingly with the Publicis Omnicom merger? Well, it isn't. Legal and tax issues in Europe plague the deal's progression as well as fights over who is actually acquiring who is stalling the process. Oh, and let's not leave out the battle over who will be the merged holding company's CFO. Omnicom wants its guy, Randall Weisenburger, and Publicis wants its guy, Jean-Michel Etienne.  And this is just the big stuff. If the deal does progress, the amount of inter-agency and inter-department strife and reorganization is truly unimaginable. It's all good, however. At least for Publicis, whose CEO Maurice Levy recently said: "I would like to stress that Publicis has a very clear strategy with strong objectives and a strong position and I do believe we are the best holding company in our sector for the future, bar none. There is no issue if we go back to a standalone company. Life is good for Publicis whatever happens."

Maybe it was those nondescript babbling brook ads Hill Holliday created 25 years ago. Maybe it's that Lexus continues to eat its lunch. Whatever the reason, Infiniti is struggling and has been for some time. Currently, it's number 7 in luxury car sales behind Mercedes, BMW, Lexus, Cadillac, Acura and Audi. The brand hasn't seen a good year since 2005. Enter Allyson Witherspoon, the brand's new director of marketing. Witherspoon, of course, is holding an agency review. TBWA Worldwide is the brand's current agency. While the brand is in early stages and has not named contenders, Witherspoon says by the end of this summer she will pick one agency to handle the brand's global marketing needs. What does Witherspoon want for the brand? "Our aspirations are to be a tier one luxury brand. That's to be with the likes of BMW, Audi and Mercedes." And it looks like she's looking for another Jonathon Pryce-like solution. "There's an element of pop culture. We want to be sure we introduce ourselves and establish ourselves in a very relevant way. Who are the right people to do that? That's what we're evaluating."

For a minute when we heard Birmingham-based Luckie & Company had just landed the Historic Triangle account, we wondered if we'd be seeing a crazy awesome campaign for the Bermuda Triangle. Alas, it's only a tourism campaign for Williamsburg area's Historic Triangle, a triangular area in Virginia which consists of Jamestown, Colonial Williamsburg and Yorktown. The campaign, which will be funded by a special $2 per room tax, will target neighboring metro areas including Raleigh/Durham, Baltimore, Washington D.C., New York and Philadelphia.

Have you agency folks run out of ideas to promote yourselves? Are you just too busy with client work to bother? Well, you should. And it doesn't have to be all that hard. Take a look at these 8 interesting ways that agencies have promoted themselves. No, don't do a lame spot on "Mad Men," but do consider creating an app that helps clients fire their agency or an insanely epic explainer video or a mailing of fake guns or even severed hands! Check out this list and see if it gets your creative juices flowing.
Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
1 comment about "Publicis-Omnicom Merger May Not Happen".
Check this box to receive email notification when other comments are posted.
  1. hal dar from web assoc, April 28, 2014 at 9:14 a.m.

    anyone researching into the fraud allegations against the Publicis Groupe purchase of Rosetta on the West Coast, aka Rosetta Marketing Group? Includes CEO Tom Adamski and is a near 5 year litigation…..understood to be the largest fraud complaint filed in San Luis Obispo County history, 260 Million….could be supportive of Omni attempts to grab that CFO function…..
    ..

  • Wieden+Kennedy Joins Oregon's Bike Commute Challenge

    This year, as it has done for many, Wieden+Kennedy is joining Oregon's Bike Commute Challenge month, an effort which encourages more people to commute to work on a bike. 

    In a blog post, the agency explains further, writing: "The Bicycle Transportation Alliance, a non-profit bike advocacy group based in Portland, puts on the Bike Commute Challenge every September, during which businesses compete to have the highest percentage of commutes by bike. W+K is always a front runner in the competition (we’ll catch you this year, Reed College!)."

    How many miles will the agency log this year? More than last, we hope -- but we're all just going to have to wait until the end of September to find out.

    Good luck, W+K!

  • Former Ad Exec Promises to Wear Your Agency T-Shirt In Prostate Cancer Fundraising Effort

    Anthony Kalamut, former ad guy and current professor at Toronto's Seneca College Creative Advertising, has posted a "pay it forward" challenge to ad agencies on his Facebook page. He has since posted to his blog for all to see. Kalamut has been undergoing some health issues and as part of his recovery, he began wearing various ad and non-ad-related t-shirts during his workouts and posting images.

    Many of the shirts he has worn have come from ad agencies such as Taxi and Strawberry Frog. He notes he learned from Strawberry Frog Founder Scott Goodson that it doesn't take much to start a movement and with that thought, he's launching an effort to raise money for prostate cancer research.

    In his post, Kalamut writes: "Send me your agency's t-shirt and I'll wear it in one of my workouts, take a photo, post it and donate $10 to Prostate Cancer Canada. So please help me pay it forward and support my effort."

    In addition to the agency outreach on Facebook, Kalamut has set up a donation campaign directly with Prostate Cancer Canada on which anyone can donate directly to the cause.
  • Ad Couple Who Quit Agency Jobs To Travel the World Now Cleaning Toilets to Make Ends Meet

    A while back you may have heard about the South African ad couple who quit their agency jobs and decided to travel the world and keep a journal of their adventure. As is usually the case with these "find yourself" journeys shared on social media, activities and adventures almost always fall into the "damn, I wish I were them" category. Except for Chanel Cartell and Steve Dirnberger -- and likely, most others who just aren't honest -- not every aspect of their travels has been epically spectacular.

    In fact, they now clean toilets to help pay for their travels. In a recent blog post, the couple shared the fact that traveling the world isn't always roses or peaches and cream or whatever metaphor you want to apply. No, sometimes the money runs out and you've just gotta do what you've gotta do to make ends meet. And that's exactly what Cartell and Dirnberger have had to do. 

    In a blog post entitled We Quit Our Jobs In Advertising To Scrub Toilets, the couple share the less than glamorous side of world travel. 

    The couple write: "After being gone exactly 6 months, I feel it necessary we share the uglier side of our trip. Browsing through our blog posts and Instagram feed, it seems like we’re having the time of our lives. And don’t get me wrong -- we are. It’s bloody amazing. But it’s not all ice-creams in the sun and pretty landscapes. Noooooo. So far, I think we’ve tallied 135 toilets scrubbed, 250 kilos of cow dung spread, 2 tons of rocks shoveled, 60 meters of pathway laid, 57 beds made, and I cannot even remember how many wine glasses we’ve polished."

    And of the notion that we are often fooled by social media into thinking everyone's life but our own is spectacular, they add, "So don’t let the bank of gorgeous photography fool you. Nuh uh. I am not at my fittest, slimmest or physically healthiest. We eat jam on crackers most days, get roughly 5hrs of sleep per night, and lug our extremely heavy bags through cobbled streets at 1am, trying to find our accommodation (because bus fares are not part of the budget, obviously)."

    And so when you think your life sucks because everyone on social media seems to have such a perfect life, remember, social media favors the more positive aspects of life.

     

  • Crispin Porter + Bogusky Thinks Two Managing Directors Are Better Than One

    Following its new decentralized managerial model, Crispin Porter + Bogusky has hired a second managing director for its Boulder office. Devin Reiter, who previously worked with the agency on the Microsoft account before leaving for a year-long stint at McCann Erickson New York, has returned and will work alongside the office's other managing director, Danielle Whalen.

    Of the doubling up of managing directors, CP+B Global CEO Lori Senecal said: "We have small, tight teams of hands-on doers who are in charge of creating the very best work. So when an office becomes too large for one MD to have meaningful personal impact on each and every client business, we need to expand our leadership to deliver this promise."

    The move follows -- and is line with -- the exodus of Andrew Keller, a 17-year veteran of the shop. Keller's position as executive creative director, and the oversight that position provided, was eliminated to make way for the new decentralized approach to management.

    One wonders how long before the tide turns and the agency realizes the deck hands have taken over the ship and they've got a disorganized mutiny on their hands.

  • Top National Ad Agency Announces Half Price Logo Sale!!

    Well it looks like "top national advertising agency" Eye To Ad Media is at it again. Back in March they announced a "limited time promotion" on SEO, SEM, infographics, animations, responsive Web sites, copywriting and PPC management. And even more magically, they announced the fact that they now offer domain name registration and Web hosting services. 

    Now the agency that loves to write gushing press releases about the mundane offerings it decides are worthy of news has done it again. This time they've announced...wait for it...a half-price sale on all premium logo designs. Yup, you read that right. The agency will create a premium logo -- not a regular logo, mind you -- for half price. Oh, and it's a limited time offer, so you had better hurry!

    The rest of the press release reads like design 101 with gems like "Most business owners understand the importance of maintaining a healthy bottom line and know having strong logos, icons or emblems can build brands that are memorable and easily recognized" and "There's so much more to a brand than a logo, and a logo can become so much more than a brand. It can become an icon and carry a meaning among consumers that is known as a company's image. A strong brand can become nationally known, or even internationally known."

    I mean who knew?
  • First-Year Creative Develops Hilarious Ad Agency Bingo Game Which Pokes Fun At Agency Life

    New York-based first-year MRY creative Sam Bartos has unveiled Ad Agency Bingo, a bingo game which incorporates many of the activities, behaviors and plain old oddities he's witnessed during his first year at MRY.

    Bingo squares include such activities as someone blatantly drinking before 2PM, somebody Tindering during a meeting, someone using the word "disruptive," somebody's dog pees in the office, someone says "advertorial," someone takes a selfie, someone you've slept with is in the same meeting as you and more. 

    In Sam's own words, here's how you sore the game:

    “If you get a straight line, you can take it to your boss and ask that he promote you. Art Directors can become Senior Art Directors. Junior Copywriters will become Senior Junior Copywriters. etc.

    If you get a diagonal line, you get to raid the office supply closet, Supermarket Sweep-style.

    If your coworker gets a straight line, but you contributed by saying one of the things that helps them fill out one of the squares, you can scan their filled out sheet and put it in your portfolio as a project you worked on.

    If you give the sheet to an intern to and they get a straight line, you can take credit for it as long as you write them a nice LinkedIn recommendation on their last day.

    If you fill in a couple of the bubbles then get bored, fuck it, it’s 11:27. Lunch time.”

  • Aw, How Cute. Saatchi & Saatchi LA Donates Creative to Pet Shelter

    Oh sure, it's not really news that agencies take on pro bono accounts from time to time but this item involves cats and dogs and other pets. And on the internet, cats and dogs always win.

    Saatchi & Saatchi LA has donated creative services to the Amanda Foundation, an LA-based local pet rescue organization founded by Hollywood actress Teri Austin. The agency, along with area production companies which donated upwards of one half million in production costs, has given the Amanda Foundation a new...ahem...leash on life. 

    The agency completely rebranded the foundation, highlighting their core missions – from redesigning their logo and website, to giving their Spaymobile a new look and overhauling social platforms.

    You can check out the new website here and Spaymobile here.
  • 99designs Community Develops Completely Underwhelming Logo For Deez Nuts

    Deez Nuts, the 15-year-old Iowa farm boy, Brady Olson, who thought it'd be hilarious to enter the 2016 presidential race, has, hilariously, become a noted contender. Which, of course, isn't surprising at all in a land where Donald Trump could actually become president.

    Online graphic design marketplace 99designs thought they'd give Brady some help -- and garner a bit of publicity for themselves -- by enlisting the 99designs community to come up with a logo for the "candidate." The community did just that, but the winning entry is a bit of a letdown.

    You can take a look at the winning logo here. After you've done that, take a look at some of the other designs here and I'll think you'll agree there are quite a few better than the one bestowed top spot.
  • 12 Agency Execs Profess Their Distaste For Spec Work

    Oh, those damn new business prospects. Always asking for spec work for pitches. Will they ever learn? It's like asking a doctor to operate on your toe so he can prove he'll be successful operating on your heart without even knowing the details of your health condition.

    The HubSpot blog, Agency Post, asked 12 ad agency execs to spout off about spec work and what they think about the clients who request it.

    Here's one of the better responses from Fuseideas' Dennis Franczak who said: "In written RFP responses, spec work is a waste of time. The reader may not have any context to what you are showing them. I also think when people ask it in an RFP they don’t understand how important developing creative is to us. It’s what we do. Asking us to just give it away means they already don’t respect you or what you do. To them, it’s like hiring somebody to provide them office supplies."

    He continued: "For in-person presentations, it’s your chance to show them how you think or how you arrived at your creative approach. 95% of whatever gets done in a spec creative pitch is tossed out because you don’t have the background or the relationship with the client to know what they really need, but it shows how you think and it shows them you want their business."

    What's your take on spec work?

  • Super Cheesy Video With Getty Stock Footage Promotes Mind-Numbingly Simple Ad Creation Tool

    It's a thing. No doubt you've seen many of them over the years. I'm talking about automatic ad creation widgets that promise to automagically create ads simply by entering a few bits of information. Well, here's another one.

    This one's called, simply, Ad Creator. And, shockingly, that's exactly what it does. One starts by entering the "tonality" of the brand in question. Then one just enters the brand name, the URL and a logo and shazam, you have an ad. 

    Oddly, it appears that it just creates print ads which for an online ad creation tool, is, well, super dumb. 

    The tool, which is demo'd (yes, it's a fake product lest you are silly enough to have thought otherwise) in a YouTube video is described thusly: "Ad Creator is a fully powered advertising generator that can bring your company's sales up to speed instantly. Just add your product, name your price and start your own creative revolution. The Ad Creator will instantly create top-of-the-line advertising while you take another sip at that coffee of yours."
>> Mediapsssst Archives