Fred & Farid, that deliciously witty agency in Paris, is out with a "case study" video about what really happened during the Publicis Omnicom merger and why it failed. It seems Fred
& Farid misled Maurice Levy and John Wren a bit so that when the two first met up to discuss the deal, both Maurice and John thought they were top dog. Naturally, a testosterone-fueled fight
ensued. But, there were funny pictures, and in the end, Sir Martin Sorrell came out smiling. And everyone loves a smiling Sir Martin Sorrell. Watch the video.
The Art Directors Club, which is doing its damnedest to get everyone to call it ADC, is out with Portfolio Cards, a partnership with Twitter that allows up-and-coming young creatives seeking the attention of creative directors worldwide to use Twitter Cards to highlight their portfolios. And to make sure everyone keeps talking about The Art...uh...ADC following the close of its Portfolio Night this week. They're calling it the TweetFolio. Cute. To make it work, budding creatives place four projects in a Portfolio Card using the Twitter Gallery Card, @PortfolioNight tweets the card, the tweet will be seen by those following @PortfolioNight and CDs can expand the tweet to check out the work.
Former Havas Worldwide New York Chief Digital Officer Alex Bombeck has landed at Sparks Grove, the marketing and creative division of North Highland. Bombeck will lead the Atlanta-based division, which provides marketing, visioning and visualization (whatever that is), emerging interactions, and communication services. Of his move, and his family's, to Atlanta for the gig, Bombeck said: "After almost 20 years in the marketing services industry, I have gained an appreciation for both the art and the science of brand relationships, communications frameworks and platform integration. I appreciate the uniqueness of the Sparks Grove business model, as well as North Highland's world-class advisory, strategy and execution expertise. I look forward to working alongside the accomplished team at Sparks Grove." Bombeck joins Sparks Grove as the agency saw 50% growth in revenue over the past two years, has grown to 80 staffers and is adding 5,000 square feet to its Atlanta office space.
Changes are afoot over at Ogilvy & Mather UK. Annette King has been promoted to Chief Executive Officer, succeeding Paul O’Donnell, who has been promoted to CEO of Ogilvy & Mather Europe, Africa and the Middle East. King will continue to lead OgilvyOne in the EAME region and will still report to O’Donnell who retains his role as Chairman of Ogilvy & Mather UK. Both will be based in London and take up their roles immediately. Of her new gig, King said, “I am incredibly excited to have the opportunity to run Ogilvy & Mather UK. I can't wait to start working with the teams across the group to take the business forward, building on the enormous growth of the last five years."
Lexington, Kentucky-based agency Meridian-Chiles has shut its doors and filed for bankruptcy. The agency owes $5.1 million in back payments to creditors. Half of that amount is owed to Central Bank. Larry Chiles and Jim Jordan founded the company, which was originally known as Jordan-Chiles, in 1988. Chiles bought Jordan out in 2006.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.