Why POG Really Failed

Fred & Farid, that deliciously witty agency in Paris, is out with a "case study" video about what really happened during the Publicis Omnicom merger and why it failed. It seems Fred & Farid misled Maurice Levy and John Wren a bit so that when the two first met up to discuss the deal, both Maurice and John thought they were top dog. Naturally, a testosterone-fueled fight ensued. But, there were funny pictures, and in the end, Sir Martin Sorrell came out smiling. And everyone loves a smiling Sir Martin Sorrell. Watch the video.

The Art Directors Club, which is doing its damnedest to get everyone to call it ADC, is out with Portfolio Cards, a partnership with Twitter that allows up-and-coming young creatives seeking the attention of creative directors worldwide to use Twitter Cards to highlight their portfolios. And to make sure everyone keeps talking about The Art...uh...ADC following the close of its Portfolio Night this week. They're calling it the TweetFolio. Cute. To make it work, budding creatives place four projects in a Portfolio Card using the Twitter Gallery Card, @PortfolioNight tweets the card, the tweet will be seen by those following @PortfolioNight and CDs can expand the tweet to check out the work. 

Former Havas Worldwide New York Chief Digital Officer Alex Bombeck has landed at Sparks Grove, the marketing and creative division of North Highland. Bombeck will lead the Atlanta-based division, which provides marketing, visioning and visualization (whatever that is), emerging interactions, and communication services. Of his move, and his family's, to Atlanta for the gig, Bombeck said: "After almost 20 years in the marketing services industry, I have gained an appreciation for both the art and the science of brand relationships, communications frameworks and platform integration. I appreciate the uniqueness of the Sparks Grove business model, as well as North Highland's world-class advisory, strategy and execution expertise. I look forward to working alongside the accomplished team at Sparks Grove." Bombeck joins Sparks Grove as the agency saw 50% growth in revenue over the past two years, has grown to 80 staffers and is adding 5,000 square feet to its Atlanta office space.

Changes are afoot over at Ogilvy & Mather UK. Annette King has been promoted to Chief Executive Officer, succeeding Paul O’Donnell, who has been promoted to CEO of Ogilvy & Mather Europe, Africa and the Middle East. King will continue to lead OgilvyOne in the EAME region and will still report to O’Donnell who retains his role as Chairman of Ogilvy & Mather UK. Both will be based in London and take up their roles immediately. Of her new gig, King said, “I am incredibly excited to have the opportunity to run Ogilvy & Mather UK. I can't wait to start working with the teams across the group to take the business forward, building on the enormous growth of the last five years." 

Lexington, Kentucky-based agency Meridian-Chiles has shut its doors and filed for bankruptcy. The agency owes $5.1 million in back payments to creditors. Half of that amount is owed to Central Bank. Larry Chiles and Jim Jordan founded the company, which was originally known as Jordan-Chiles, in 1988. Chiles bought Jordan out in 2006.

Recommend (1) Print RSS
  • RPA Is Doing Movember 80's Style

    So GSD&M got in on the whole Movember thing by...launching a Spanish telenovela. Yeah, I know. Read about that here. Not to be left out, RPA was inspired by some 80s-themed nostalgia and decided to go that route for their own agency's participation in the Movember agency challenge. Yeah, it's ...
  • TDA_Boulder Agency Is Putting Applicants to the Truest of Tests: Two Days in Vegas at the Agency's Holiday Party

    Ad agencies like to make a big deal out of things. And they like to go to Vegas. Looking to hire an art director, the agency created a police-themed application, complete with fingerprinting document, which read, "There's only so much you can learn from an applicant over the course of ...
  • Sid Lee Opens LA Office In Cient Movember Foundation's Office Space

    Well, here's a feelgood story. Sid Lee is opening a Los Angeles office in the headquarters of men's health charity Movember Foundation. The agency, which already does pro bono work for the charity, will further help the cause by moving in and paying rent. The move follows the opening of ...
  • McKinney CCO Oversimplifies, Publicis CEO Over-Complicates And Saatchi & Saatchi China Thinks Its Employees Are Wasteful

    Hmm. McKinney Chief Creative Officer Jonathon Cude said: "Only two things matter: The work and the people who do it. It's that simple and it's that hard." But Publicis Worldwide CEO Arthur Sadoun says: “The only thing that really matters today for us is to understand how technology is impacting the business ...
  • This Guy Argues Doing Crowdsource Work Could Land You Your Dream Agency Job

    Asad Khan, Founder and CEO of creative crowdsourcing platform CopyShoppy, thinks crowdsourcing is awesome. And why wouldn't he? After all, that's what his company does. Well, he's out with a five-point argument entitled 5 Myths About Crowdsourcing Creative Work that explains why there's nothing wrong with the advertising community embracing ...
  • Michael Roth: If It Were Up to Martin Sorrell, There Would be One Holding Company

    So Dentsu would like to make it known that it's not looking to make acquisitions in the digital space. Hmm. Of the mindset, Dentsu Aegis Network Chairman Tim Andree, speaking at the annual Morgan Stanley Technology, Media and Telecoms Conference in Barcelona, said: "Acquisitions are not a strategy in and ...
  • Are Ad Agency Employees the Biggest "Empty Labor" Slackers?

    Well, well, well. Is an ad agency one of the places where workers waste the most amount of time engaging in "empty labor"? In a new book, Lund University Sociologist Roland Paulsen examines the notion of empty labor interviewing people from various industries. Paulsen found, on average, that employees across ...
  • President Obama Surprises Australian Ad Man By Using His 29-Year-Old Tagline In Speech

    Australian ad man Tim Bond is happy. Really, really happy. In 1985 Bond was working for D'Arcy MacManus and Masius and was asked to come up with a tagline for Queensland. He thought about the task for ten weeks. And out came "Beautiful one day, perfect the next." It became ...
  • This Creative Brief Was Delivered With Oculus Rift and A Treadmill

    Talk about an all-inclusive, complete brief! As part of its annual Creative Press Challenge, Dutch newspaper Persgroep briefed 110 creatives on the Iranian refugee situation for the charity group UAF by immersing them in the very issue they would be assigned to tackle. How? By using the virtual reality technology ...
  • Leo Burnett Employees Do Shots And Slap Each Other In The Face To Improve Creativity

    What's an ad agency to do when it's had enough bad ideas and it simply can't take it any longer? It invites their employees to do shots and slap each other in the face, of course! As part of its participation in Strategy Magazine's Agency of the Year event in ...
>> MAD Archives