Lowe Campbell Ewald staffers will return to work today with a big smiles. The agency, after handling the Navy recruiting account since 2000 and re-winning it in 2009, has been handed an $85 million (annually) short-term contract extension. This is to tide things over until later this year when a mandated agency review will take place. The winner will take over the account in January 2015. An RFP is out and calls for proposals by May 30. No word on who is participating. Of their work with the account and what's on the horizon, Lowe Campbell Ewald CEO Jim Palmer said: "In our 14 years as Navy's partner, we've experienced an incredible digital revolution and leveraged that in our innovative solutions to help Navy reach their target. We look forward to the opportunity to continue our partnership and help Navy reach the highly specialized skill sets needed for the future." Things do look good for LCE, however. The agency has met or exceeded recruitment goals every year it has handled the account.Are you a digital agency? Do you know what kind of digital agency you are? Over at Mashable, Todd Wasserman thinks he can help and has put forth three new types of digital agencies. He first cites ThinkModo and Contagious as leaders in the -- let's be honest, far from new -- viral video category of digital agencies. These agencies pride themselves on their ability to make things go viral. He then cites Cinegif, which is leading the charge in the very nice space of animated gif advertising. Yeah, it's a thing. And finally, he cites Big on Mars and Everything which have both jumped on the "Internet of everything" bandwagon and are super-hyped about connecting your refrigerator to the Internet. So...which kind of digital agency are you? And do you even want to pigeonhole yourself like this?
In an interview with The Guardian, Crispin Porter + Bogusky CEO Andrew Keller
shared his thoughts on failure and how failure can fuel future success.
When Keller was in college, he intended to become a doctor. That didn't go so well. Of that time in his life. Keller said, “I was at a very small college in a very small town. And having failed, I decided I’d stay in that town for the summer and work as a cook in this restaurant. I wanted to know: how bad was failure? I’d seen my dominant dream, to be a doctor, come crashing down. And it was like, OK, let’s explore this a little bit.”
Of the lessons he learned during this supposed failure, Keller added, “I was supposed to be a doctor, so staying in a little town and working in a restaurant, that was not something that figured in my hopes and dreams. But I did that, and it gave me confidence. Because it wasn’t so bad. Failure isn’t so bad.”
And even though society and culture view failure as taboo and something to certainly avoid, Keller says we all should resist this line of thinking. Because failure is most certainly going to happen. That's what he tells his kids. He says, "failure is going to happen to all of us. It is going to happen to you.” So embrace it and learn from it.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.