Hmm. It seems BuzzFeed's decision to up the level of its editorial from idiotic listicles to content with actual merit was well timed. At least as it applies to Australia -- where the
country's IAB and Media Federation have formed a new group to determine what exactly shall be deemed "premium content." Heading up the new group is GroupM Chief Investment and Intelligence Officer
Danny Bass -- who in a not so subtle jab at BuzzFeed-esque native advertising said: “There is also the question of what can we as an
industry do to protect journalism. That’s the thing I really want us to do on this board because if everything goes down the quick, snackable in-and-out news path then our opportunity to grow
digital revenues, to work with clients on digital marketing spends will decrease.” Explaining further: Bass added, “There are two things I want to achieve with this. There is an
operational goal around brand safety and one which is more around an industry goal where if we have the media owners who come to us and talk about premium and say we are not a Buzzfeed, Mail Online,
News.com and we are this and this then we have to understand what does that actually mean.” Now, if this effort and others can eliminate the over 90% of content on the Internet which is pure
crap, "surfing" the Internet might once again become a bit more than a mindless waste of time.
According to a new study from AOL that queried 177 large advertisers, agency and publisher clients of AOL, 86% of agencies and 76% or brands use programmatic buying for their display advertising. In addition, 60% of agencies use programmatic for both mobile and video ads -- and among brands, 56% use it for mobile and 48% use it for video. Among agencies and brands, just 18% use programmatic for social. The report, without surprise, lends support to AOL’s recent $345 million round of funding to bolster the programmatic elements of its business.
Well here's some uplifting motivational information for you. David Murdico, ECD and managing partner of Supercool Creative, has penned an article in iMedia entitled "8 Reasons to Love the Ad Industry Right Now." While Murdico has some interesting points -- the rise of video advertising and the ability (if one partners with the right providers) of analytics to greatly improve campaign effectiveness -- he drops in the weirdest of all reasons to love the ad industry; people think it's cool. He writes: “I was actually at Best Buy the other day getting my laptop fixed by the Geek Squad (awesome name and branding). The Geek asked what I do, and when I said I run an online ad agency, he was very interested. Soon the whole store gathered around and listened, as I told tall tales of advertising lore. They dimmed the lights, gave me a microphone, and broadcast me on the video wall. I look particularly handsome on the Samsung models...just saying." Really? Really? This is more like the reason why everyone hates all of us in advertising.
Healthcare. It's the hottest trend in the agency business now. Arnold recently bolstered its division. And now Grey is cranking it up with the hiring of Ben Ingersoll, who will take on the role to chief creative officer and managing partner of Grey Healthcare Group. Ingersoll comes to Grey from Cline Davis & Mann, where he spent upwards of a decade working on healthcare brands.
With it being so close to April Fool's Day, one might wonder whether or not The Tenties are just a hilarious take on the ad industry's obsession with
awards. Oh wait. Anyway, The Tenties has issued its call for entries which begins May 15.
The Tenties has also announced CP+B Chairman Chuck Porter as Chief Juror. Apparently, table tents were Chuck's first foray into advertising, and the medium is near and dear to his heart having helped jumpstart his career.
Some of the award categories include Best Table Tent for less than 1,000 tables, Best Table Tent for more than 1,000 tables, best Flip Stand table tent, best Quad-Fold table tent, best use of a QR code on a table tent, best Cylindrical table tent and best "green" table tent.
And where will this awesome award ceremony take place? Well, it seems it will occur September 15 in Las Vegas...at the Holiday Inn...in Ballroom B. Sounds pretty swanky, right?
In an interview with The Guardian, Crispin Porter + Bogusky CEO Andrew Keller
shared his thoughts on failure and how failure can fuel future success.
When Keller was in college, he intended to become a doctor. That didn't go so well. Of that time in his life. Keller said, “I was at a very small college in a very small town. And having failed, I decided I’d stay in that town for the summer and work as a cook in this restaurant. I wanted to know: how bad was failure? I’d seen my dominant dream, to be a doctor, come crashing down. And it was like, okay -- let’s explore this a little bit.”
Of the lessons he learned during this supposed failure, Keller added, “I was supposed to be a doctor, so staying in a little town and working in a restaurant -- that was not something that figured in my hopes and dreams. But I did that, and it gave me confidence. Because it wasn’t so bad. Failure isn’t so bad.”
And even though society and culture view failure as taboo and something to certainly avoid, Keller says we all should resist this line of thinking. Because failure is most certainly going to happen. That's what he tells his kids. He says, "failure is going to happen to all of us. It is going to happen to you.” So embrace it and learn from it.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.