Hmm. It seems BuzzFeed's decision to up the level of its editorial from idiotic listicles to content with actual merit was well timed. At least as it applies to Australia -- where the
country's IAB and Media Federation have formed a new group to determine what exactly shall be deemed "premium content." Heading up the new group is GroupM Chief Investment and Intelligence Officer
Danny Bass -- who in a not so subtle jab at BuzzFeed-esque native advertising said: “There is also the question of what can we as an
industry do to protect journalism. That’s the thing I really want us to do on this board because if everything goes down the quick, snackable in-and-out news path then our opportunity to grow
digital revenues, to work with clients on digital marketing spends will decrease.” Explaining further: Bass added, “There are two things I want to achieve with this. There is an
operational goal around brand safety and one which is more around an industry goal where if we have the media owners who come to us and talk about premium and say we are not a Buzzfeed, Mail Online,
News.com and we are this and this then we have to understand what does that actually mean.” Now, if this effort and others can eliminate the over 90% of content on the Internet which is pure
crap, "surfing" the Internet might once again become a bit more than a mindless waste of time.
According to a new study from AOL that queried 177 large advertisers, agency and publisher clients of AOL, 86% of agencies and 76% or brands use programmatic buying for their display advertising. In addition, 60% of agencies use programmatic for both mobile and video ads -- and among brands, 56% use it for mobile and 48% use it for video. Among agencies and brands, just 18% use programmatic for social. The report, without surprise, lends support to AOL’s recent $345 million round of funding to bolster the programmatic elements of its business.
Well here's some uplifting motivational information for you. David Murdico, ECD and managing partner of Supercool Creative, has penned an article in iMedia entitled "8 Reasons to Love the Ad Industry Right Now." While Murdico has some interesting points -- the rise of video advertising and the ability (if one partners with the right providers) of analytics to greatly improve campaign effectiveness -- he drops in the weirdest of all reasons to love the ad industry; people think it's cool. He writes: “I was actually at Best Buy the other day getting my laptop fixed by the Geek Squad (awesome name and branding). The Geek asked what I do, and when I said I run an online ad agency, he was very interested. Soon the whole store gathered around and listened, as I told tall tales of advertising lore. They dimmed the lights, gave me a microphone, and broadcast me on the video wall. I look particularly handsome on the Samsung models...just saying." Really? Really? This is more like the reason why everyone hates all of us in advertising.
Healthcare. It's the hottest trend in the agency business now. Arnold recently bolstered its division. And now Grey is cranking it up with the hiring of Ben Ingersoll, who will take on the role to chief creative officer and managing partner of Grey Healthcare Group. Ingersoll comes to Grey from Cline Davis & Mann, where he spent upwards of a decade working on healthcare brands.
OK, OK, so Saatchi & Saatchi's Dynamic Markets CEO Justin Billingsley hasn't been promoted to CDO -- which, not to confuse matters, is a really a Chief Data Officer -- rather he's been promoted
to Chief Operating Officer but according to Saatchi & Saatchi CEO Robert Senior, the agency is big on doorways.
Of the promotion, Senior said “Justin and I have a great working partnership. It is as simple as this: we both stand in the doorway of the Saatchi & Saatchi network. From there I tend to look outwards, and Justin tends to look inwards. We need to do both in order to lift our game and achieve our purpose.”
So, Chief Doorway Officer, right?
Anyway, Billingsley is fired up about the promotion and said, “This role represents an inspirational challenge to wake up to each day: If we are promising our clients and our people that ‘Nothing is Impossible’ then what kind of agency does it take to deliver this today and what will be needed tomorrow? We are defining what this means and transforming accordingly, combining new skills with a hunger for creative excellence and world-changing ideas. And it’s fun, making Saatchi & Saatchi more Saatchi & Saatchi.”
A hunger, people, a hunger!
All of Saatchi & Saatchi’s offices will report to Billingsley who will focus on growing the agency and making the necessary changes to do so. He will continue to lead the agency’s M&A activity as well as continue to serve on the executive board and global leadership team of Saatchi & Saatchi.
The latest intern recruitment stunt has Havas Boondoggle Amsterdam offering interns a gig in exchange for a free stay in the agency's loft or, more specifically, the couch in the agency's loft.
Rather than offering pay to the interns, the agency believes a one to seven night stay in Amsterdam, and all the excitement that goes along with that, is payment enough.
Of recruiting interns through Airbnb, Havas Boondoggle Amsterdam ECD Menno Schipper told AdWeek, "Airbnb attracts the more adventurous kind of people. That's exactly the energy we're looking for in ad students."
After contacting the agency through Airbnb, potential interns are asked to send in their portfolio for consideration. Once and intern is selected, there are a few rules which must be followed. Interns are asked not to drink all the beer in the fridge, not to feed the agency dog and, OMG, not to touch the other interns or employees.
This year, as it has done for many, Wieden+Kennedy is joining Oregon's Bike Commute Challenge month, an effort which encourages more people to commute to work on a bike.
In a blog post, the agency explains further, writing: "The Bicycle Transportation Alliance, a non-profit bike advocacy group based in Portland, puts on the Bike Commute Challenge every September, during which businesses compete to have the highest percentage of commutes by bike. W+K is always a front runner in the competition (we’ll catch you this year, Reed College!)."
How many miles will the agency log this year? More than last, we hope -- but we're all just going to have to wait until the end of September to find out.
Good luck, W+K!
A while back you may have heard about the South African ad couple who quit their agency jobs and decided to travel the world and keep a journal of their adventure. As is usually the case with these "find yourself" journeys shared on
social media, activities and adventures almost always fall into the "damn, I wish I were them" category. Except for Chanel Cartell and Steve Dirnberger -- and likely, most others who just aren't
honest -- not every aspect of their travels has been epically spectacular.
In fact, they now clean toilets to help pay for their travels. In a recent blog post, the couple shared the fact that traveling the world isn't always roses or peaches and cream or whatever metaphor you want to apply. No, sometimes the money runs out and you've just gotta do what you've gotta do to make ends meet. And that's exactly what Cartell and Dirnberger have had to do.
In a blog post entitled We Quit Our Jobs In Advertising To Scrub Toilets, the couple share the less than glamorous side of world travel.
The couple write: "After being gone exactly 6 months, I feel it necessary we share the uglier side of our trip. Browsing through our blog posts and Instagram feed, it seems like we’re having the time of our lives. And don’t get me wrong -- we are. It’s bloody amazing. But it’s not all ice-creams in the sun and pretty landscapes. Noooooo. So far, I think we’ve tallied 135 toilets scrubbed, 250 kilos of cow dung spread, 2 tons of rocks shoveled, 60 meters of pathway laid, 57 beds made, and I cannot even remember how many wine glasses we’ve polished."
And of the notion that we are often fooled by social media into thinking everyone's life but our own is spectacular, they add, "So don’t let the bank of gorgeous photography fool you. Nuh uh. I am not at my fittest, slimmest or physically healthiest. We eat jam on crackers most days, get roughly 5hrs of sleep per night, and lug our extremely heavy bags through cobbled streets at 1am, trying to find our accommodation (because bus fares are not part of the budget, obviously)."
And so when you think your life sucks because everyone on social media seems to have such a perfect life, remember, social media favors the more positive aspects of life.
Following its new decentralized managerial model, Crispin Porter + Bogusky has hired a second managing director for its Boulder office. Devin Reiter, who previously worked with the agency on the
Microsoft account before leaving for a year-long stint at McCann Erickson New York, has returned and will work alongside the office's other managing director, Danielle Whalen.
Of the doubling up of managing directors, CP+B Global CEO Lori Senecal said: "We have small, tight teams of hands-on doers who are in charge of creating the very best work. So when an office becomes too large for one MD to have meaningful personal impact on each and every client business, we need to expand our leadership to deliver this promise."
The move follows -- and is line with -- the exodus of Andrew Keller, a 17-year veteran of the shop. Keller's position as executive creative director, and the oversight that position provided, was eliminated to make way for the new decentralized approach to management.
One wonders how long before the tide turns and the agency realizes the deck hands have taken over the ship and they've got a disorganized mutiny on their hands.
New York-based first-year MRY creative Sam Bartos has unveiled Ad Agency Bingo, a bingo game which
incorporates many of the activities, behaviors and plain old oddities he's witnessed during his first year at MRY.
Bingo squares include such activities as someone blatantly drinking before 2PM, somebody Tindering during a meeting, someone using the word "disruptive," somebody's dog pees in the office, someone says "advertorial," someone takes a selfie, someone you've slept with is in the same meeting as you and more.
In Sam's own words, here's how you sore the game:
“If you get a straight line, you can take it to your boss and ask that he promote you. Art Directors can become Senior Art Directors. Junior Copywriters will become Senior Junior Copywriters. etc.
If you get a diagonal line, you get to raid the office supply closet, Supermarket Sweep-style.
If your coworker gets a straight line, but you contributed by saying one of the things that helps them fill out one of the squares, you can scan their filled out sheet and put it in your portfolio as a project you worked on.
If you give the sheet to an intern to and they get a straight line, you can take credit for it as long as you write them a nice LinkedIn recommendation on their last day.
If you fill in a couple of the bubbles then get bored, fuck it, it’s 11:27. Lunch time.”