• by Fern Siegel , April 7, 2015

Time Inc has dived into the Spanish-language TV arena, in collaboration with Telemundo, a division of NBCU. Debuting April 11, "SOS: Salva Mi Casa,” (“SOS: Save My House”), follows real families in various stages of design makeovers — from nurseries to offices.

Host Andrea Minski and general contractor Jose Perez come to the rescue, surprising homeowners to realize their home-improvement goals. The show has been picked up for one season.

Launch partners include GMC, State Farm and The Home Depot; campaigns will run cross-platform on TV, digital and print and online ads in Time’s People en Español and This Old House.

A co-branded Spanish-language site, www.SOSsalvamicasa.com, will also add Time Inc content.

Capitalizing on the fast-growing Hispanic demographic, Maria Lopez Alvarez, senior vice president of reality programming for Telemundo, says the cabler erected the show to utilize Time Inc.’s trusted properties "in order to address the increasing number of Spanish-speaking DIYers."

Hispanics represent 56% of the total net growth of owner households in the United States since 2010, per The State of Hispanic Homeownership Report.

Time Inc brands include People, Sports Illustrated, InStyle, Time, Real Simple, Entertainment Weekly and Travel + Leisure.

Telemundo reaches U.S. Hispanic viewers in 210 markets through its 17 owned stations.