• by Tobi Elkin  @tobielkin, March 4, 2016

Twelvefold Media, a company that creates custom content channels through its proprietary technology Perfect Pages, on Friday announced a 100% in-view guarantee available for display campaigns. With the announcement, Twelvefold said it exceeds the Interactive Advertising Bureau’s (IAB) existing viewability recommendation of 70% and commits to the industry goal of 100% viewable media.

The significance of the guarantee? "It fulfills the value that marketers expect and removes the discussion around what percent of in-view is acceptable. The answer is 100%,” Twelvefold President David Simon said via email.

“Through our proprietary content signal and by working closely with verification vendors, Twelvefold’s data science team has organically achieved in-view rates as high as 89%,” stated Chief Technology Officer Jay Budzik. “Moving to a 100% in-view guarantee was the natural next step: holding ourselves to the highest standard possible and driving even stronger results for our clients.”

Twelvefold recently joined Integral Ad Science’s Certified Viewability Partner program, which provides agencies a single, accurate, discrepancy-free number for billing.

The company's clients include Allergan, AT&T, Fiat Chrysler, H&R Block, Lincoln, Microsoft, Pfizer, Quaker and Samsung.