NEW! Gatorade Tells The Story Of Usain Bolt In 'The Boy Who Learned To Fly'

by Amy Corr @MediaPostOTL, August 2, 2016

Just in time for the Olympic games, Gatorade launched "The Boy Who Learned to Fly," a 5:45 animated video that tells the story of Jamaican sprinter and fastest man in the world, Usain Bolt. Bolt was a young boy with a carefree, positive attitude and an innate gift for running. Still, now he's overcome by anxiety when he feels that the weight of his country depends on him winning a race. A moving pep talk by his mother reminds him that worrying only weighs a person down. Bolt wins his race, and his feet haven't touched the ground since. TBWA\Chiat\Day LA created the video, co-directed by Limbert Fabian and Jake Wyatt of Moonbot.

ad campaign, creative, olympics, sports, video

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