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Boomers Don't Understand Some Apple Ads -- But So What?
- by P.J. Bednarski @pjbtweet, August 10, 2018
A new study by consumer-experience firm UserTesting concludes that recent Apple advertising may resonate with younger viewers but annoys older consumers. And since younger users are now forming brand loyalties, that ad strategy may make sense.
The blunt title of the report is “Why are Apple’s new iPhone ads so …
