January 25, 2023
CBS' Fall Season: 2 New TV Shows, Slower Upfront Ad Market
- by Wayne Friedman , May 19, 2020
As with other TV networks, CBS enters the upfront advertising market assuming deal-making could be a drawn-out affair, due to industry-shaking COVID-19 disruptions.
Jo Ann Ross, president/chief advertising revenue officer of ViacomCBS Domestic Advertising Sales, tells Television News Daily she is flexible: “We are going to open for business; we are going …
