JON LAST
Jon Last is president of Sports and Leisure Research Group, a marketing research consultancy. A past national president of the Marketing Research Association, Last serves on the boards of MRII, CMOR and the Executive Women's Golf Association.
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Marketing: Sports
Beware The Bells And Whistles, 'Proprietary' Research Methodologies Are Often More Sizzle Than Steak May 14, 2013, 9:15 a.m. -
Marketing: Sports
4 Great 'Truths' To Consider Before You Embark On Marketing Research April 9, 2013, 9:33 a.m. -
Marketing: Sports
What The World Baseball Classic Can Teach Us About 'All-Star Games' March 12, 2013, 7:04 a.m. -
Marketing: Sports
At What Price Fame? Seeing Both Sides of A Sticky PR Challenge Feb. 12, 2013, 8:03 a.m. -
Marketing: Sports
Things To Look Forward To In '13 Jan. 8, 2013, 8:25 a.m. -
Marketing: Sports
A Rare But Consistent Winner In Marketers' Battle For Attention Dec. 11, 2012, 3:21 a.m. -
Marketing: Sports
'Pampered' Athletes NOT behaving Badly Nov. 13, 2012, 8:12 a.m. -
Marketing: Sports
Football's Unique Selling Proposition Oct. 9, 2012, 6:48 a.m. -
Marketing: Sports
It Isn't Enough To 'Catch A Rising Star' Sept. 11, 2012, 10 a.m. -
Marketing: Sports
How To Sensibly Measure The Impact Of Sports Marketing Activation Aug. 14, 2012, 6:06 a.m. -
Marketing: Sports
Our First-Ever Fan Experience Index Ball Park Rankings July 10, 2012, 7:17 a.m. -
Marketing: Sports
Seeing Is Believing June 12, 2012, 8:24 a.m. -
Marketing: Sports
More 'System 2' Thinking Is Needed May 8, 2012, 5:28 a.m. -
Marketing: Sports
The Venue As Marketing Vehicle April 10, 2012, 6:21 a.m. -
Marketing: Sports
Super Stars Exit ... Leaving Sports Marketers In The Wake March 13, 2012, 6:27 a.m. -
Marketing: Sports
Explaining The Disconnect: Sports Fans 'Find A Way' Feb. 14, 2012, 6:51 a.m. -
Marketing: Sports
Bowl Game Overdose Can Send Sports Marketers 'Back To School' Jan. 10, 2012, 6:46 a.m. -
Marketing: Sports
Here's To A 'Fearless Forecast' For 2012 Dec. 13, 2011, 7:20 a.m. -
Marketing: Sports
Valuing A Sponsorship Was Never Supposed To Be Easy Nov. 8, 2011, 6:49 a.m. -
Marketing: Sports
Lessons From A Sports Marketing Pioneer Oct. 11, 2011, midnight -
Marketing: Sports
How To Be A Bad Survey Respondent Sept. 13, 2011, 7:09 a.m. -
Marketing: Sports
Event Retailing Is An Integral Part Of The Event Itself Aug. 9, 2011, 8:39 a.m. -
Marketing: Sports
Video (And Licensing Fees) Killed Our Most 'Creative' Sports Games July 12, 2011, 6:59 a.m. -
Marketing: Sports
Define Sports Marketing Success Before You Measure It June 14, 2011, 6:58 a.m. -
Marketing: Sports
The Ultimate 'Brand Community' May 10, 2011, 7:53 a.m. -
Marketing: Sports
In The Event Of A Work Stoppage, Who's Ready For Their Close-Up? April 12, 2011, 8:24 a.m. -
Marketing: Sports
The Grass Is Greener -- On Our Side Of The Street March 8, 2011, 7:55 a.m. -
Marketing: Sports
Ad Bowl: Is The Measurement Game Over Yet? Feb. 9, 2011, 8:56 a.m. -
Marketing: Sports
Even 'Seinfeld' Didn't Take It This Far! Jan. 11, 2011, 9:17 a.m. -
Marketing: Sports
My End-Of-Year List: Three Words To Live By Dec. 14, 2010, 8:08 a.m.
