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Robert Passikoff

Member since September 2006Contact Robert

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Articles by Robert All articles by Robert

  • America's Favorite Beer in Marketing Daily on 06/10/2016

    Are you so desperate that you'd throw away billions already invested in the brand - even one at the bottom of the list - and confuse shoppers just to try to co-opt the value of 'patriotism'?

  • 2016's Top New Year's Resolutions  in Marketing Daily on 01/04/2016

    It's been said that a New Year's resolution is bound to be broken. Maybe it's just that people set the bar too high for themselves.

  • Can Trump The Brand Become President Trump? in Marketing: Politics on 11/18/2015

    To answer the question of whether brand Trump can become President Trump we asked 1,350 registered Republicans in the nine U.S. Census Regions to assess Mr. Trump using our emotional engagement questionnaire. Then we compared those results to the Republican Ideal for President.

  • How A 240-Year-Old Brand Celebrates Its Birthday in Marketing Daily on 11/10/2015

    Tomorrow is Veterans Day, a celebration to honor America's veterans. But today belongs to the United States Marines.

  • Can Brand Trump Become President Trump? in Marketing Daily on 09/22/2015

    We're talking real "Human Brand," folks. Not a celebrity only, but an actual human being who represents 100% of the values of the company he represents.

  • Fourteen Trends To Help Re-Create 2014 in Marketing Daily on 12/18/2013

    Here are 14 critical trends to help marketers re-create their own futures in 2014 -- as well as break old habits, embrace new methods of brand engagement, modify brand marketing methodologies, and resolve to create new and more profitable futures for themselves.

  • New Logo Lifts American Airlines' Loyalty in Marketing Daily on 02/01/2013

    American Airlines took more than two years with IPG's FutureBrand to end up with their new logo. According to reports, it all started with a question: "What are the things that are relevant from all over the world about America?" The answer -- "Technology. Entertainment. Progress."

  • HSBC: Rogue's Favorite Money Launderer? in Marketing Daily on 01/04/2013

    HSBC spent years positioning itself as the "worldwide local bank" through a campaign designed to indicate that it understands the subtleties of cultural differences. HSBC also understands the subtleties of -- and apparently, was fully invested in -- money laundering for drug kingpins and terror cells, ignoring U.S. sanctions established against rogue nations.

  • Lucky Thirteen: Trends For 2013 in Marketing Daily on 12/28/2012

    As everyone knows, the number 13 holds great symbolism. For marketers and brand managers who want to look beyond the horizon, we have identified 13 critical trends for 2013.

  • Nike Goes For The Gold in Marketing Daily on 08/10/2012

    It's no surprise that the Olympic Delivery Authority is hard at work to ensure that brands that are not "official sponsors" of the games do not gain financially -- or otherwise -- by an association with the games. And the ODA is ready for some imaginative ambush marketing forays

Comments by Robert All comments by Robert

  • The Black Knight, The Black Swan & Trump Soul by Barbara Lippert (Mad Blog on 05/05/2016)

    nobody should have been have been surprised at the outcome! Why do we say that? Well, we told you. Last year in fact. Shortly after he announced his candidacy. We told you that he was a more-than-viable Republican candidate for president and a serious contender.  How did we know?  We conducted an emotional engagement survey among likely Republican voters.Check out our most recent Linked In post to see what we said nearly a year ago!

  • Most Brands Aren't Getting What They Are Paying For In Super Bowl by Karl Greenberg (Marketing Daily on 01/23/2015)

    The only one of the 5 that's been validated to correlate with positive behavior in the marketplace and – axiomatically, sales and profits – has been emotional engagement, which is defined as moving the brand closer to the consumers' Ideal in the category where the brand competes. "Emotional" does not = "tearing up," which is actually imagery. But as the industry uses it without looking for any link to ROI. Engagement with the platform (CBS) or the program (Super Bowl) is fine. But it's not engagement with the brand.

  • A CPG Planner's Wish For 2015 by Paolo Pazzia (Marketing: CPG on 01/05/2015)

    Boy, do we agree with that. That said, I invite you to listen to this: If we can be of some help, let us know. Best of luck for the New Year, Robert Passikoff, Brand Keys, Inc.

  • Brunch At McDonald's? Maybe Later by Thom Forbes (Marketing Daily - Top of the News on 09/11/2014)

    Thom, Take a look at this and tell me whether Baby Boomers or Millennials rage going to storm anyone's fast food castle for brunch? With or without a "Mc."

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