ROBERT PASSIKOFF

Robert Passikoff is founder and president of Brand Keys. He has pioneered work in the area of customer loyalty and consumer engagement.

  • Fourteen Trends To Help Re-Create 2014
    Here are 14 critical trends to help marketers re-create their own futures ...
  • New Logo Lifts American Airlines' Loyalty
    American Airlines took more than two years with IPG's FutureBrand to end ...
  • HSBC: Rogue's Favorite Money Launderer?
    HSBC spent years positioning itself as the "worldwide local bank" through a ...
  • Lucky Thirteen: Trends For 2013
    As everyone knows, the number 13 holds great symbolism. For marketers and ...
  • Nike Goes For The Gold
    It's no surprise that the Olympic Delivery Authority is hard at work ...
  • Where Brands Should Build Digital Nests
    Brands must develop an understanding of how digital connects with the emotional ...
  • Holiday Sales: Consumer Strategies
    Retailers will have to provide even greater value this holiday season if ...
  • It's Beginning To Look A Lot Like Christmas
    More than 90 days ago, you could purchase Christmas and Chanukah gift-wrap ...
  • Beefing Up The Brand At Wendy's
    When brands find they are losing sales, share, and profits, there are ...
  • Three Truths About Ethosnomics
    Brands increasingly must stand for something beyond rational items and primacy of ...
  • Bttry LO! Pls DNnt 4get 2 chg 2day! :-) TX
    Anything that can make drivers' lives safer and more comfortable is bound ...
  • So Loyal, They'll Buy Shirts Off Their Backs
    Game attendance correlates with fan loyalty, too, but loyalty is a complex ...
  • Discounting Brand Equity
    Super Bowl ads are always good for a tweet or two -- ...
  • It's 2011: Ready, Set, Go!
    People who actually make resolutions are 10 times more likely to change ...
  • Speaking In Future Tense
    While Toffler's predictions go beyond the scope of brand marketing, many of ...
  • The Good Brand Spokesperson
    Just because it's predictable, doesn't mean it isn't practicable, and there are ...
  • Reflections On Brand Beauty
    The ideal image of the cosmetic-buying category currently reflected back may have ...
  • Gross-Out Food Wars
    Is the combination of disparate foods, unfamiliar mouth-feel and unusual taste sensations ...
  • Beer Buyers' Belts Backslide
    The $100 billion industry is staggering into the critical selling season with ...
  • Hungry To Show Team Support
    Nothing says "Go Team" like eating a reasonable facsimile of your favorite ...
  • Focus On More Than Memories
    If properly positioned, the increasing ease and sharing of images can develop ...
  • Return Of The Wayward Woods Brand
    At the first 400-yard drive, a good deal of his past transgressions ...
  • The Voice Of Truth
    If you hire a celebrity to read copy, what do you get ...
  • The Oscar For ROI
    Brand Keys calculates the odds for winning the Academy Award -- for ...
  • New Dimensions In Television
    Who'll be the beneficiary of technological changes? Brands to which consumers are ...
  • When A Human Brand Bogies
    There is an old adage that is not just a paradigm followed ...
  • Go Yankees! Or Phillies!
    It's the 40th pennant for the Yankees, so you'd figure their odds ...
  • 10 Trends For 2010
    Accommodating these trends will require a paradigm change on the parts of ...
  • Can America Get Its Money Back, Please?
    GM was never very good at branding, and still fails to present ...
  • GM Needs To Step On Gas
    It is still dealing in the archaic image of advertising better suited ...