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Robert Passikoff

Member since September 2006 Contact Robert

Articles by Robert All articles by Robert

  • Fourteen Trends To Help Re-Create 2014 in Marketing Daily on 12/18/2013

    Here are 14 critical trends to help marketers re-create their own futures in 2014 -- as well as break old habits, embrace new methods of brand engagement, modify brand marketing methodologies, and resolve to create new and more profitable futures for themselves.

  • New Logo Lifts American Airlines' Loyalty in Marketing Daily on 02/01/2013

    American Airlines took more than two years with IPG's FutureBrand to end up with their new logo. According to reports, it all started with a question: "What are the things that are relevant from all over the world about America?" The answer -- "Technology. Entertainment. Progress."

  • HSBC: Rogue's Favorite Money Launderer? in Marketing Daily on 01/04/2013

    HSBC spent years positioning itself as the "worldwide local bank" through a campaign designed to indicate that it understands the subtleties of cultural differences. HSBC also understands the subtleties of -- and apparently, was fully invested in -- money laundering for drug kingpins and terror cells, ignoring U.S. sanctions established against rogue nations.

  • Lucky Thirteen: Trends For 2013 in Marketing Daily on 12/28/2012

    As everyone knows, the number 13 holds great symbolism. For marketers and brand managers who want to look beyond the horizon, we have identified 13 critical trends for 2013.

  • Nike Goes For The Gold in Marketing Daily on 08/10/2012

    It's no surprise that the Olympic Delivery Authority is hard at work to ensure that brands that are not "official sponsors" of the games do not gain financially -- or otherwise -- by an association with the games. And the ODA is ready for some imaginative ambush marketing forays

  • Where Brands Should Build Digital Nests in Marketing Daily on 05/30/2012

    Brands must develop an understanding of how digital connects with the emotional and rational drivers of consumer engagement, how it impacts sales and loyalty, and which platforms provide the highest levels of consumer engagement in order to determine where to build their digital nests.

  • Holiday Sales: Consumer Strategies in Marketing Daily on 11/17/2011

    Retailers will have to provide even greater value this holiday season if they want their share of the small projected increase in holiday spending.

  • It's Beginning To Look A Lot Like Christmas  in Marketing Daily on 10/26/2011

    More than 90 days ago, you could purchase Christmas and Chanukah gift-wrap and greetings cards at major retailers.

  • Beefing Up The Brand At Wendy's  in Marketing Daily on 09/28/2011

    When brands find they are losing sales, share, and profits, there are three well-used approaches that usually get served up right away.

  • Three Truths About Ethosnomics  in Marketing Daily on 07/08/2011

    Brands increasingly must stand for something beyond rational items and primacy of product and service.

Comments by Robert All comments by Robert

  • Most Brands Aren't Getting What They Are Paying For In Super Bowl by Karl Greenberg (Marketing Daily on 01/23/2015)

    The only one of the 5 that's been validated to correlate with positive behavior in the marketplace and – axiomatically, sales and profits – has been emotional engagement, which is defined as moving the brand closer to the consumers' Ideal in the category where the brand competes. "Emotional" does not = "tearing up," which is actually imagery. But as the industry uses it without looking for any link to ROI. Engagement with the platform (CBS) or the program (Super Bowl) is fine. But it's not engagement with the brand.

  • A CPG Planner's Wish For 2015 by Paolo Pazzia (Marketing: CPG on 01/05/2015)

    Boy, do we agree with that. That said, I invite you to listen to this: If we can be of some help, let us know. Best of luck for the New Year, Robert Passikoff, Brand Keys, Inc.

  • Brunch At McDonald's? Maybe Later by Thom Forbes (Marketing Daily - Top of the News on 09/11/2014)

    Thom, Take a look at this and tell me whether Baby Boomers or Millennials rage going to storm anyone's fast food castle for brunch? With or without a "Mc."

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