Commentary
Gun Violence Affects TV News Trust: MSNBC Ascends, Trump Plummets
- by Robert Passikoff , Op-Ed Contributor, August 20, 2019
To determine the value of “trust” engendered when it comes to individual TV news brands, 3,972 viewers rated the brands they watched regularly (3+ times a week) via the independently validated Brand Keys Emotional Engagement Brand Analysis.
Asked what the primary drivers are for the most recent wave of evaluations, …
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