STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• Via Agency Partners With Tommy Harper's VeYou To Develop Microdramas in MAD on 05/22/2026
  

  Harper unveiled VeYou earlier this year and it went live in April. Harper's company Tiny Verticals produces programming for the platform.

• Minneapolis Agency Shinebox Adds President, Group Creative Director in MAD on 05/22/2026
  

  Laura Etches has been appointed president, the first non-founder president at the agency. Shinebox founder Randy Larson remains CEO. Shawn Pals has been appointed to the new role of group creative director.

• WPP Media Led Q1 New Business in MAD on 05/21/2026
  

  The company's net new business (factoring in wins, retentions and losses) for the period was $1.98 billion, according to COMvergence.

• Navy Issues RFP For New Ad Contract in MAD on 05/21/2026
  

  The total value of the current contract is estimated at $460 million and is held by VML. The new contract is expected to start next January.

• Baltimore Campaign Flips To 'B-Side' To Challenge City's Negative Perceptions in MAD on 05/21/2026
  

  The insight driving it: Baltimoreans are vocally proud of their city, but there's been no centralized creative platform for their stories to challenge the recurring negative narratives.

• Apple's Eddy Cue Is Cannes Lions' Entertainment Person Of The Year in MAD on 05/20/2026
  

  Created in 2019 (Lorne Michaels was the first recipient), the award recognizes the important role that entertainment plays in the marketing and communications landscape, according to the organization.

• Stagwell Media Platform Taps Sil To Lead Product Development in People on the Move on 05/20/2026
  

  Omnicom and WPP veteran Dru Sil has been appointed to the new post of global product managing director at Stagwell Media Platform.

• WPP, JLR Finalize Global Marketing Partnership in MAD on 05/20/2026
  

  The carmaker spent an estimated $475 million on measured media last year, according to agency research firm COMvergence.

• Hanson Dodge Adds Pet Supplies Plus, Nature & Culture Museum To Client Roster in Accounts on the Move on 05/20/2026
  

• Caribou Coffee Selects Collective Measures For Media in MAD on 05/19/2026
  

  The agency's remit includes full-funnel media strategy, planning, execution, and advanced analytics. Caribou had previously worked with Media Bridge.

Comments by Stephen All comments by Stephen

• Interpublic's R/GA Taken Private By Truelink Capital by Steve McClellan (MAD on 03/03/2025)
  

  Good question, Scott. Not disclosed so far. 

• International Advertising Association Establishes North American Chapter by Richard Whitman (Mediapsssst on 03/17/2023)
  

  Michael, the IAA has had a New York chapter but has never had a North America chapter. This will encompass all of the US, Canada and Mexico, according to the group. Thank you for rasing the point as the article should have provided that background. 

• How Much Does Gun Advertising Contribute To All The Killing? by Richard Whitman (Mediapsssst on 06/01/2022)
  

  Steve, here is a link to the NYT story referrenced in the Whitman column. It does not show the videogame type ads described in the piece. It does link to a Daniel Defense ad featuring children. https://www.nytimes.com/2022/05/28/business/daniel-defense-rifle-texas-shooting-gun.html?searchResultPosition=1

• New Era At Accenture Interactive As Droga Is Poised To Take The Reins by Richard Whitman (Mediapsssst on 08/23/2021)
  

  Oops, thanks for pointing that out John.

• 4A's Creates Agency Review Participation Agreement by Richard Whitman (Mediapsssst on 08/24/2021)
  

  Hi Michael, I think you're right--an effort to make clients aware agencies have major issues with the current process, particularly when the client doesn't retain professional help with the search. No power per se. 

• Agency Review Activity Spikes After Quiet 2020 by Steve McClellan (MAD on 07/09/2021)
  

  Hi Michael, the $544 million figure is a net figure that does take into account losses. No doubt marketers are pressing for lower fees/prices whereever they can find them, with all suppliers. But the spike probably does reflect the fact that marketers put off reviews last year to deal with other more pressing COVID-related issues. 

• Imagine A Pro Sports Team Called The 'New York Jews' by Richard Whitman (Mediapsssst on 07/13/2020)
  

  Ed, I think the hockey team has a claim on the Capitals name there, although St. Louis had both a baseball Cardinals and a football Cardinals for some time. To your broader point, yeah, there are a lot options for non-offensive names. 

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

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