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STEVE MCCLELLAN

Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at mcclellan@mediapost.com.

Articles by Stephen All articles by Stephen

  • New Glass Lion Aims To Challenge Glass Ceiling in MAD on 03/02/2015

    Cannes Lions is stepping up with a new award that recognizes work aimed at challenging gender bias. It's called the Glass Lion: The Lion For Change. It was developed with input from Cheryl Sandberg and her organization LeanIn.Org. Ad veteran and advocate against gender bias Cindy Gallop has been selected as the inaugural Glass Lions' Jury President. The first batch of the new awards will be issued at the next Cannes Lions Festival in June.

  • Publicis Groupe Tweaks Makeup Of Its Board in MAD on 03/02/2015

    Three directors have submitted their resignations, but two of them -- Helene Ploix and Gerard Worms -- will be nominated to the newly proposed roles of "censors," or non-voting observers who will continue to participate in board activities. Jerry Greenberg -- founder and co-chairman of Sapient, which was just acquired by Publicis Groupe -- is joining the holding company's board, subject to confirmation of shareholders at the firm's upcoming annual meeting.

  • Nick Brien Joins Hearst: Named CEO iCrossing, President Magazines Marketing Services in MAD on 03/02/2015

    A 30-year industry veteran, Brien, 53, most recently was a consultant, board advisor and investor in advertising technology start-ups. Previously, he spent seven years at IPG, including two stormy years as CEO of McCann Worldgroup from 2010 to 2012, when he was replaced by Harris Diamond.

  • Essence Beefs Up Senior Team, Ups Reifenheiser To Head Of NA Ops in MAD on 03/02/2015

    Rob Reifenheiser, who joined Essence last August as head of media for the region, will now oversee all of the agency's U.S. operations -- including offices in New York, San Francisco and Seattle -- and will continue to report to global CEO Christian Juhl. Global Marketing Director Cathy Carl has been given the additional role of head of North American business development. And the shop has hired Mike Selman as managing director for its Seattle office, where he will oversee a staff of 30.

  • Digital Shop Piston Acquired By Lewis PR in MAD on 03/02/2015

    Lewis said the deal strengthens its digital capabilities, moving it into paid media advertising and deepening its creative and analytics services. Piston, in turn, gains access to Lewis' global network of 28 offices across the U.S., Europe, Middle East, Africa and Asia-Pacific. Piston will operate under Lewis Pulse, the agency's digital marketing arm, alongside Web design firm Purestone.

  • Magna Global: A Stronger U.S. Economic Environment Will Boost 2015 Ad Market in MAD on 02/26/2015

    Magna Global reports today that U.S. media suppliers' advertising revenues grew by 3% in 2014 to $164 billion. 2014 was a particularly tough year for TV -- which will continue to be "subdued" this year, with a decline of 2.9% overall or essentially flat, excluding political and Olympics comparisons. Digital is still on track to reach parity with TV in terms of ad revenue by 2016.

  • Social Analytics Agency Talkwalker Opens First U.S. Office in MAD on 02/25/2015

    Talkwalker has entered the U.S. market with the opening of offices in New York City, and has hired Todd Grossman as the CEO Americas. The Talkwalker social data platform is used by over 500 clients around the world, including marketers and agencies such as Volkswagen, Benetton, KPMG, Publicis, Ogilvy and Weber Shandwick.

  • Generator Appointed Media AOR For La Compagnie in MAD on 02/25/2015

    Generator will manage media planning, buying,and analytics for the Paris-based airline, which offers daily all-business class flights between New York and Paris -- and soon, London -- at prices significantly lower than those of other airlines.

  • Hard Rock Selects The Fearless Group For Media Duties in MAD on 02/24/2015

    The company indicated that Fearless Group, based in New York, will provide strategic analysis and implement advertising buys in the digital and mobile media space for the brand, including both its cafe and hotel businesses.

  • Dentsu Agency mcgarrybowen Resigns Sears Account in MAD on 02/24/2015

    The resignation comes amid a consolidation review by the struggling Chicago-based department store chain, which spends an estimated $500 million to $600 million annually on ads. Sears closed 200 stores in 2014 and continues evaluate the size and number of stores it will operate in the future while also focusing on efforts to bolster its e-commerce offering.

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