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STEVE MCCLELLAN

Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at mcclellan@mediapost.com.

Articles by Stephen All articles by Stephen

  • Y&R Wins New U.S. Navy Ad Contract in MAD on 05/27/2015

    The Navy said that the contract being awarded to Y&R has an annual value $84.4 million. The contract contains one "base year" and four one-year optional periods, which if exercised, would bring the contract's cumulative value to $457,461,287. The incumbent was Lowe Campbell Ewald, now part of Lowe Mullen Campbell. Word of the shift comes a week after The U. S. Supreme Court said it will hear an appeal from Campbell-Ewald during which the agency will argue that federal contractors can't be sued under the Telephone Consumer Protection Act.

  • Richards Group Named AOR For American Signature in MAD on 05/27/2015

    The Dallas-based indie shop will be responsible for branding strategy, creative, digital, social media and promotions that will launch in 2015. American Signature spent just over $50 million on ads in 2014 according to Kantar, up from $39 million in 2013. American Signature and its sibling brand Value City Furniture have 125 stores in 18 states.

  • Omnicom Shareholders Vote To Change Board Leadership Structure in MAD on 05/27/2015

    Shareholders passed a resolution at Omnicom's annual meeting that will require the chairman of the board to be an independent board member. The new policy is designed to help avoid conflicts of interest between the board and company management. The company had argued that the resolution wasn't necessary.

  • Rob McQueen Named President, New York, Jack Morton Worldwide in MAD on 05/27/2015

    McQueen replaces Tara Back who left the agency earlier this year to become the Head of the Event and Experience Lab at Google. He joins Jack Morton from IPG sister agency Momentum Worldwide, where he most recently held the role of EVP, Director of Experiential Marketing.

  • WPP Promotes Tamara Ingram To Chief Client Team Officer in MAD on 05/26/2015

    In the new position Ingram will oversee all of WPP's global accounts and continue to serve as President and CEO of Team P&G across WPP. Another top P&G account executive at the company, Debby Reiner, has been promoted to President Grey/Global P&G, overseeing the agency's entire portfolio of P&G brands.

  • Generator M+ A Posts Double-Digit Growth After Rebranding  in MAD on 05/26/2015

    Formerly known as Gotham Direct, the media agency has grown significantly in the nearly two-years since it rebranded to attract more mainstream brand marketer prospects. This year, the firm has already added nearly $50 million in new business with wins, including start-up airline La Compagnie, healthcare company Clarion Brands, Moberg Pharmaceutical, Absolute Software and SuperPretzel.

  • Just In Time For The Holiday: J&J, Sony, VW Launch Media Reviews in MAD on 05/22/2015

    In a last-minute flurry just before the long holiday weekend, three more multinational advertisers called media agency reviews -- pharma and health care giant Johnson & Johnson, Volkswagen and Sony Pictures.

  • Havas Shops Merged To Form Havas SE Cake in MAD on 05/21/2015

    The two agencies being merged -- in the UK to start -- are Havas Sports & Entertainment and sibling branded-content shop Cake. With annual revenue of close to $20 million, the newly merged entity offers expertise in content creation, PR, experiential, social/digital activation, and strategic consulting on behalf of brands and rights holders. The merger is a blueprint for future entertainment and content hubs that the company will be rolling out globally in the coming months.

  • Omnicom's Annalect Named 'Smart Data Agency Of The Year' in MAD on 05/21/2015

    The new award was bestowed by the data and analytics trade group I-Com in recognition of the shop's "overall ability in Marketing Data," the group said. French audience measurement firm Mediametrie was the overall winner and TV category winner in the I-Com Data Creativity Awards competition for its efforts at parsing data to provide more precise targeting and planning techniques for French TV channels.

  • BASF Is The Latest Multinational Firm To Hold A Global Media Review in MAD on 05/20/2015

    BASF spent about $22 million on ads in the U.S. last year, down from nearly $29 million in 2013. Worldwide ad expenditures weren't immediately available. The company indicated that it was conducting the review as part of a periodic assessment that it undertakes with all suppliers. Incumbent UM is being invited to defend.

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