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Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at

Articles by Stephen All articles by Stephen

  • Bud Light Taps W+K For Lead Creative Chores in MAD on 07/02/2015

    Anheuser-Busch brand Bud Light has selected Wieden+Kennedy as its new lead agency, the brewer confirmed Thursday. The incumbent was BBDO. W+K also picked A-B's Corona beer brand for markets outside the U.S. Bud Light spent a little over $300 million on ads last year in the U.S., according to Kantar.

  • Grant Owens Tapped By Critical Mass For Top Strategy Post in MAD on 07/02/2015

    Owens, based in New York, will lead the strategy teams from across Critical Mass' international offices. He will report directly to Critical Mass Chief Executive, Dianne Wilkins. Previously he was Head of Planning at Razorfish North America where he worked with clients such as Spotify, Ford and BMW.

  • With Doors Opening In Cuba, WPP Establishes A Beachhead in MAD on 07/02/2015

    The holding company has set up an office in Havana's business district and is talking with a number of Cuban companies about local partnership opportunities. It's also advising its international clients about entering the market. The move comes as the Obama Administration has said it will restore diplomatic relations with Cuba.

  • Cannes By The Numbers: 41,000 Entries Yield 1,688 Lions in MAD on 07/01/2015

    Less than 10% of all entries made it to a short list, while less than 5% went on to win a medal, according to an analysis by Omnicom Media Group. But 42% of shortlisted entries won Lions. Media agency holding companies took home 342 of the 1,688 awarded medals.

  • TBWA Taps Ogilvy's Chris Garbutt For Global Creative Role in MAD on 07/01/2015

    In his new role, Garbutt will oversee the creative direction for TBWA's global clients including Nissan, McDonald's, Adidas and Pernod Ricard, among others. He will also serve as Chief Creative Officer at the agency's flagship New York office, which he will help run with newly-appointed CEO Rob Schwartz. Garbutt will report to Ruhanen and to Worldwide Creative Director, John Hunt.

  • Whoa, Baby - Havas Asks Court To Stop Lions Gate From Playing Dirty in MAD on 06/30/2015

    From October 2014 until last April, TD Ameritrade ran a campaign devised by Havas Worldwide, featuring a man holding a piggy bank over his head with the tag line "Nobody Puts Your Old 401(K) in the corner." In April, the companies were accused of trademark infringement by Lions Gate Entertainment. They are now asking the U.S. District Court in New York to rule that no infringement occurred.

  • 360i Taps Jonathan Goldmacher To Run Its New York Office in MAD on 06/30/2015

    Goldmacher joins 360i from R/GA in New York, where he is credited with shaping the agency's approach to client relationships as managing director and head of client services, while leading digital and fully integrated teams and accounts.

  • Grand Prix Winning 'Lucky Iron Fish' Not So Lucky For Agency That Entered It in MAD on 06/29/2015

    Last Wednesday a company called "Lucky Iron Fish" and WPP's Geometry Global Dubai won Grands Prix in Product Design for a piece of iron shaped like a fish that helped curb iron deficiency in Cambodia Upon further review, after complaints that the agency didn't deserve the award, the shop opted not to accept the prize. The controversy prompted one of this year's Jury Presidents, David Lubars, to comment on "truthful entries."

  • R/GA Wins Agency Of The Year At Cannes in MAD on 06/27/2015

    R/GA founder Bob Greenberg was also awarded the Lion of St. Mark for lifetime achievement in the industry. Independent Agency of the Year honors went to Droga5. The runner-up was Grey New York. Ogilvy & Mather took Network of the Year honors, with Omnicom's BBDO placing second and Grey third. Holding Company of the Year was awarded to WPP. The runner-up was Omnicom, followed by third-place Publicis Groupe.

  • Global Addressing System What3Words Wins Lions Innovation Grand Prix in MAD on 06/26/2015

    The new system addresses the fact that some 75% of the world's population has no addressing system or a poor one -- lacking house numbers, street names, ZIP and other postal codes or all of the above -- and potentially solves life-and-death issues, particularly in developing countries, where humanitarian aid can be quickly dispensed or problems with water sources rapidly located and fixed.

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