STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• Fighting Childhood Hunger By Experiencing It in MAD on 12/15/2025
  

  Agency founders at Seattle's DNA&Stone went hungry over the weekend as part of a campaign and fundraising effort to combat childhood hunger in Washington.

• Kidde Consolidates Media Account With Acadia in MAD on 12/15/2025
  

  The remit includes retail media and organic management on Amazon, utilizing Amazon Marketing Cloud data to expand on the marketplace. Acadia will provide customer data insights to launch a national media campaign.

• Agency Latitude Promotes Checco To CEO in MAD on 12/12/2025
  

  Checco joined the agency in 2024 as executive director of accounts. Succeeding her in that position is Aaron O'Keefe, who was previously group account director.

• Report: Music Makes Super Bowl Ads More Memorable Than Movies, Celebs in MAD on 12/11/2025
  

  The Platinum Rye Entertainment survey also found that Super Bowl ads are vehicles for discovering or rediscovering music with 44% of those polled saying they have searched for and streamed or downloaded a song after hearing it in an ad.

• Omnicom Sets Shareholder Meeting To Vote On New Stock Incentive Plan in MAD on 12/11/2025
  

  The proposed plan would be dilutive of existing shares but the company said it was necessary to attract and retain talent needed to successfully run the company going forward.

• Edelman Taps VML For Its New Global Chief Strategy Officer in MAD on 12/10/2025
  

  Anna Vogt has served as VML's CSO for the Europe, Middle East & Africa region for the last two years after serving in a similar capacity for the agency in the UK.

• VC-Backed Creative Studio Launches With Agency Vet McCarthy At The Helm in MAD on 12/10/2025
  

  Spacecadet Ventures is backing the effort. McCarthy's background includes leadership roles at Johannes Leonardo, Y Media Labs and DDB.

• Stagwell Unveils 'NewVoices' Agent-Driven Workflow Platform in MAD on 12/10/2025
  

  According to the company, it is built as an end-to-end operating system to help sales operations book appointments, drive conversion, resolve questions and handle customer concerns.

• She Runs It Foundation Adds Two Board Members in MAD on 12/09/2025
  

  The new members are Meg Runeari, executive vice president, North America, Teads, and Jackie Lyons, Chief Planning Officer, Havas Media Network North America.

• WPP's Wavemaker Poised To Take $2B UK Media Account in MAD on 12/09/2025
  

  Until the contract is signed, neither the government nor WPP are likely to comment on it. But barring any last-minute hitches, a contract is expected to be signed and go into effect early next year.

Comments by Stephen All comments by Stephen

• Interpublic's R/GA Taken Private By Truelink Capital by Steve McClellan (MAD on 03/03/2025)
  

  Good question, Scott. Not disclosed so far. 

• International Advertising Association Establishes North American Chapter by Richard Whitman (Mediapsssst on 03/17/2023)
  

  Michael, the IAA has had a New York chapter but has never had a North America chapter. This will encompass all of the US, Canada and Mexico, according to the group. Thank you for rasing the point as the article should have provided that background. 

• How Much Does Gun Advertising Contribute To All The Killing? by Richard Whitman (Mediapsssst on 06/01/2022)
  

  Steve, here is a link to the NYT story referrenced in the Whitman column. It does not show the videogame type ads described in the piece. It does link to a Daniel Defense ad featuring children. https://www.nytimes.com/2022/05/28/business/daniel-defense-rifle-texas-shooting-gun.html?searchResultPosition=1

• New Era At Accenture Interactive As Droga Is Poised To Take The Reins by Richard Whitman (Mediapsssst on 08/23/2021)
  

  Oops, thanks for pointing that out John.

• 4A's Creates Agency Review Participation Agreement by Richard Whitman (Mediapsssst on 08/24/2021)
  

  Hi Michael, I think you're right--an effort to make clients aware agencies have major issues with the current process, particularly when the client doesn't retain professional help with the search. No power per se. 

• Agency Review Activity Spikes After Quiet 2020 by Steve McClellan (MAD on 07/09/2021)
  

  Hi Michael, the $544 million figure is a net figure that does take into account losses. No doubt marketers are pressing for lower fees/prices whereever they can find them, with all suppliers. But the spike probably does reflect the fact that marketers put off reviews last year to deal with other more pressing COVID-related issues. 

• Imagine A Pro Sports Team Called The 'New York Jews' by Richard Whitman (Mediapsssst on 07/13/2020)
  

  Ed, I think the hockey team has a claim on the Capitals name there, although St. Louis had both a baseball Cardinals and a football Cardinals for some time. To your broader point, yeah, there are a lot options for non-offensive names. 

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

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