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Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at

Articles by Stephen All articles by Stephen

  • Unilever Selects Omnicom's PHD, Resolution Media For Global Search Duties in MAD on 01/29/2015

    The consumer goods giant conducted a separate review for SEO and SEM efforts across its global footprint, which it wrapped just prior to confirming that it was also conducting a global media agency review. Media shop PHD and search specialist Resolution Media will partner on an integrated offering to service the account. Both shops are part of the Omnicom Media Group.

  • Mindgruve Taps Mike Hodges For President's Role in MAD on 01/29/2015

    Previously Hodges was President of The San Diego Union-Tribune, where he is credited with having spearheaded the digital transformation of the company from a regional newspaper group into a national, integrated media organization with large-scale print, TV and digital properties. Hodges has also created several startups, including an advertising technology firm that was acquired by Google's DoubleClick.

  • Dentsu Aegis Creates U.S. CEO Role, Appoints Rob Horler To Fill It in MAD on 01/29/2015

    Horler has been CEO of Dentsu Aegis Network Northern Europe, and those duties will be divided among other senior Dentsu Aegis executives, although Horler will continue to have oversight of the global development of Dentsu Aegis's iProspect and Data2Decisions brands. In his new position, he will report to Nigel Morris, CEO of Dentsu Aegis Network Americas & EMEA.

  • Mechanica Launches Experiential Practice, Hires Bill Goff To Run It in MAD on 01/28/2015

    The Newburyport, MA-based agency calls its new offering the Brand Experience Strategy Practice. The new offering follows a string of new business assignments, including RBM Technologies and T2 Biosystems. Last September the shop reunited with former client Saucony.

  • Steve Orenstein Named Mistress COO in MAD on 01/27/2015

    The appointment comes amid significant expansion at the five year old independent shop. In 2014 the agency's staff grew by 70% to 53, amid a burst of new business wins including new assignments from Brown-Forman, PayPal and Spinmaster Games.

  • Mark Read To Take CEO Reins At Wunderman in MAD on 01/27/2015

    Read will retain his duties as CEO of WPP Digital. He was named chairman of Wunderman last June and succeeds Daniel Morel as CEO. Morel has led the direct marketing and CRM giant for 14 years and will take on the role of non-executive chairman.

  • Awaiting U.S. Approval, Publicis Again Extends Sapient Tender Offer in MAD on 01/26/2015

    So far, more than 80% of Sapient's outstanding shares have been tendered. The deal can close after sign-off by a U.S. regulatory body-the Committee on Foreign Investment in the United States (CFIUS)-which looks at the national security implications of certain transactions involving foreign entities.

  • AT&T Taps Fluent For Millennial Marketing Projects in MAD on 01/26/2015

    The Boston-based marketing agency will develop customized college market programming for the telecom giant. Separately, the agency has been tapped by TV platform Philo also to help it market to the college millennial market.

  • Unilever Launches Global Media Review in MAD on 01/23/2015

    The company's global ad budget is massive. It reported total advertising and promotion expenditures in 2013 of 6.8 billion euros in its annual report for that year. That's about $7.6 billion at today's exchange rates. Incumbents include Mindshare, Initiative and PHD.

  • Mirum Management Team Taking Shape in MAD on 01/22/2015

    The management team for J. Walter Thompson's new global digital agency Mirum, now set to debut in February, is beginning to take shape with Digitaria CEO Dan Khabie reportedly in line to run the North American operation, although Khabie says that nothing has been finalized. Stefano Zunino, head of Digital Worldwide at JWT, is expected to oversee Mirum globally. The agency declined to comment.

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