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Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at

Articles by Stephen All articles by Stephen

  • Y&R Sets Up New Global Healthcare Practice in MAD on 10/21/2016

    The WPP agency has appointed healthcare marketing veteran Howard Courtemanche as president of the new practice. Before arriving at Y&R a few months back to establish the practice he headed up sibling J. Walter Thompson's health practice.

  • With 'Solid' Gains, Interpublic Raises Full-Year Growth Guidance in MAD on 10/21/2016

    Interpublic Group upgraded its full-year organic revenue growth target to between 4% and 5% today as it reported third-quarter organic growth of 4.3% versus the prior-year period and 4.8% growth for the first nine months. So far IPG has reported the highest organic growth rate this year among the major holding companies although WPP will report Q3 results later this month.

  • Big Spaceship Rounds Out Senior Staff With New CTO and SVP Marketing Posts in MAD on 10/20/2016

    Arthur Fullerton joins Big Spaceship as its first Chief Technology Officer and Mary Lou Bunn takes on the role of SVP, Marketing. The appointments, effective immediately, cap a round of senior-level hires to newly created positions at the agency.

  • WPP's Y&R Taps Sibling Grey's David Patton As Global President in MAD on 10/20/2016

    Patton -- who joined Grey in 2007 and who was most recently CEO of Grey's Europe, Middle East and Africa region -- is considered a candidate to one day succeed Y&R Global CEO David Sable. Succeeding Patton in the Grey EMEA role will be Alain Groenendaal, who is currently CEO of Grey Latin America, a post he has held since 2012.

  • Optimedia's Musi: Video Measurement Falling Further Behind Accelerating Viewing Changes in MAD on 10/19/2016

    George Musi, svp and head of analytics and insights at the Publicis Groupe agency, told attendees at a MediaPost event Wednesday that the industry needs to get its act together on the video measurement front to fully realize the potential opportunities of all the new entry points consumers have to access content. "TV is good at adapting," Musi said. The risk of not keeping pace with measurement is that "the divide increases so much we can't transcend it."

  • Apple Agency TBWA\Media Arts Lab Gets A New Creative Head in MAD on 10/19/2016

    Brent Anderson, Chief Creative Officer of TBWA\Chiat\Day Los Angeles, will be moving to TBWA\Media Arts Lab as Chief Creative Officer, leading the creative vision for TBWA's dedicated agency for Apple. Duncan Milner, who has served as Chief Creative Officer for TBWA\Media Arts Lab, will move into a new role as a Global Creative President,

  • Insurer Hiscox USA Appoints gyro AOR in MAD on 10/18/2016

    The agency is tasked with continuing to raise awareness of Hiscox USA's products and solutions, as well as building on the company's "Encourage Courage" campaign, which was launched two years ago. The selection came after a formal review. Doremus was the incumbent.

  • Omnicom Misses Q3 Growth Expectations in MAD on 10/18/2016

    Omnicom Group stock was down more than 2% in Tuesday morning trading after the company issued its third-quarter earnings results, which missed consensus Wall Street growth expectations of 3.4%. The company reported 3.2% organic revenue growth for the third quarter and 3.4% for the first nine months of the year.

  • Five Shops Join Forces To Form in MAD on 10/17/2016

    The new entity is positioning itself as an operation with big agency capabilities prepared to deliver high-touch customized advertising and marketing solutions to companies with small to medium-sized budgets.

  • Former BBH CEO Lands At Translation in MAD on 10/17/2016

    Translation has appointed Patrick Lafferty president, assuming day-to-day leadership of the agency. He will report to CEO Steve Stoute, who founded the agency in 2004.

Comments by Stephen All comments by Stephen

  • Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)

    Thanks for catching that Michael, now fixed.

  • Shoe Carnival, 22squared Launch Retailer's Largest Social Media Effort by Larissa Faw (MAD on 02/03/2016)

    Thanks Jim, should be fixed now

  • Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014 by Steve McClellan (MAD on 11/16/2015)

    Also, there is now a link in the story to the full report.

  • Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014 by Steve McClellan (MAD on 11/16/2015)

    Ed, much of it is based on proprietary modeling; but the report has a three-page appendix devoted to Theory and Methodology.  Here are a couple of passages:"To quantify the economic impact of advertising expenditures on the US economy, this study:  Estimates the total level of advertising spending in the United States and creates a 5-year forecast.  Estimates sales, employment, value added and labor income impacts based on econometric models that quantify the relationship between ad spending and resulting sales.  Uses input-output methodologies to compute the ripple effect of economic activity that happens as a result of the sales from ad spending.  Simultaneously allocates advertising to every state, congressional district and 17 NAICS-based industry aggregates using proprietary macroeconomic, regional and industry models."Some IRS data was used as well:  "Using the IRS tax statistics database, IHS was able to collect industry-level advertising expenditure information that was reported on each corporation income tax form. A reformation of the model specification was needed as a result of revised historical data and a change in the source data of the dependent variable. The structure of the economy was much different when the model was first developed and subsequently the regressor data had a different statistical form. Thus, the old model did not provide an optimal fit of the data."

  • In A First, Coca-Cola Cans Go Nameless by Steve McClellan (MAD on 07/06/2015)

    Nick, you're absolutely right, the cans aren't "label-less" at all. While they don't have the usual big bold Coca-Cola name printed on them, they certainly have a label and I've switched art and added new copy to make the story a little more complete anyway. I'm sure there are still unanswered questions but thank you for pointing out some of the obvious flaws. 

  • Five Companies Agencies Should Partner With by Steve McClellan (MAD on 03/25/2015)

    hmmm, hadn't thought about it in porno terms, but now that you mention it.. Anyway, nice catch Tom, thanks

  • Nielsen's Plan To Improve TV Measurement: Progress, Not Perfection by Stefanie Morales (MAD on 02/25/2015)

    Nick, MediaPost would be more than happy to offer you the same platform as Stefanie for an equal time post. 800 words give or take, a thousand words max. Think you're off to a good start already with your eloquent comments but you're certainly entitled to the "main stage" for a broader take if you'd like. Send to and thanks for your interest in doing so.

  • Marissa Mayer: The Case For Advertising On Yahoo by Steve McClellan (MAD on 03/18/2014)

    oops. I forecast a correction in my immediate future. Thanks for pointing that out.

  • Live From Las Vegas: SMG Unveils New Content Marketing Platform by Steve McClellan (MAD on 01/06/2014)

    So if someone in a marketer's target audience is doing a search on Kitchen Design this platform would enable a marketer to quickly deliver a paid media message--otherwise known as an ad--to the searcher that incorporates a blog or video or some other relevant piece of content from a participating publisher that hopefully adds to the consumer's knowledge of the subject being researched. That's surfacing content. Apologies for the jargon--should have been explained in the story.

  • Mindshare Creates New Luxury Unit by Steve McClellan (MAD on 12/23/2013)

    Corrected and thanks for the heads up!

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