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STEVE MCCLELLAN

Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at mcclellan@mediapost.com.

Articles by Stephen All articles by Stephen

  • BBDO Back In The Insurance Game With American Family Win in MAD on 11/21/2014

    The appointment came after a review in which WPP's Grey was the other finalist. The incumbent was Ogilvy & Mather, which resigned the account earlier in the year, due to a conflict. The Madison, WS-based insurance company said that during the two-month review process it sought a fresh approach to its "Inspiring, Protecting and Restoring Dreams" marketplace positioning that would "further differentiate the company from its competitors."

  • Publicis CEO Promises Better 2015 in Around the Net In MediaPost's Agency News on 11/20/2014

  • Deep Focus Named Digital/Social AOR For 3 Nestle Water Brands in MAD on 11/20/2014

    The agency, part of Engine Group, will also be the digital and social media strategy AOR for Nestle Waters Direct Home & Office Delivery businesses. According to Nestle, the brands that Deep Focus will handle (Poland Spring, Zephyrhills and Ice Mountain) are bottled spring water category leaders in their respective regions, while Poland Spring is the No. 1 spring water brand in the U.S.

  • Droga5 Names Global CEO, CSO in MAD on 11/19/2014

    With more than 10 new accounts won in 2014 and increasing international needs of new and existing clients, Droga5 is positioning itself for continued expansion. In addition to their global posts, both executives will continue as CEO and CSO of Droga5 New York. The agency also has offices in London and Sydney. This year's new assignments include ones from Reckitt Benckiser, Georgia Pacific, Jockey, Toyota and Dun & Bradstreet.

  • AAF Partners With generationOn To Amplify Youth Public Service Programs in MAD on 11/19/2014

    Through this partnership, generationOn service clubs with members ages 5-18 will be paired with AAF's vast network of over 200 college chapters to develop an advertising campaign to amplify youth public service programs across the country. Rich Stoddart, CEO, Leo Burnett North America; AAF Chairman of the Board and member of the Advertising Hall of Achievement Class of 2002, will be spearheading the first program this Spring in partnership with AAF College Chapter, University of Illinois, and the generationOn Jordan Creek Kids Care Club.

  • Mindshare, Possible Form New Content Venture in MAD on 11/18/2014

    It's called Content+ and it will develop content for the real-time marketing environment. As part of the new arrangement, Mindshare's North America branded entertainment unit Mindshare Entertainment will become part of Content+ and be rebranded Mindshare Content+ and Entertainment. It will remain under the leadership of David Lang, chief content officer, Mindshare NA.

  • McCann, UM Selected For $460 Million NY Lottery Duties in MAD on 11/17/2014

    The process isn't finalized yet, according to a lottery official. That could be good news for the incumbents -- Omnicom's DDB and OMD. However, the more likely case is that McCann and UM have been selected, but have not yet signed definitive contracts. It's always possible that the agencies could fail to come to terms with the client and that the N.Y. Lottery organization could go back to alternate creative and media agency candidates.

  • JWT Wins Lead Creative And Strategy Chores For Build-A-Bear in MAD on 11/14/2014

    Effective immediately, the agency's Atlanta office will lead strategy and creative in North America and the United Kingdom. JWT sibling agency Geometry Global (both are part of WPP), a shopper activation network, contributed to the pitch and will be partnering with JWT on Build-A-Bear shopper and activation efforts. In April, Interpublic Group's UM was named media agency of record for Build-A-Bear North America and UK.

  • U.S. Army To Conduct Review Of Its $1 Billion Ad-Marketing Assignment in MAD on 11/14/2014

    McCann is the incumbent and is being invited to defend. The Army spends about $200 million a year on marketing and advertising services, according to a posting filed today by the service on its upcoming review. Annual revenue from the assignment is estimated at $15 million.

  • Changing Of The Creative Guard At AKQA in MAD on 11/13/2014

    The agency has promoted Rei Inamoto to Global Chief Creative Officer, succeeding co-founder James Hilton, who is departing to establish a new London-based tech and design firm. The shop also said that it has promoted Duan Evans to International Executive Creative Director. In his new position, Duan will take on responsibility for all creative work across Asia and South America, while maintaining his current role in Europe.

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