STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• How Driverless Cars Will Impact Outdoor Advertising in MAD on 10/15/2025
  

  In remarks at today's DPAA conference, Beaubien noted a downside to autonomous vehicles. "What will people do in autonomous cars? Answer: look at their phones, not billboards."

• CEO Switch At RPA: Helberg Succeeds Imwalle in MAD on 10/15/2025
  

  Helberg has served as Chief Media Officer at the RPA since 2017. Imwalle is a 32-year veteran of the agency who had been CEO since 2022

• Real Tilly Norwood Featured In New Mint Mobile Campaign in MAD on 10/15/2025
  

  And she's an actual Mint Mobile customer, made of flesh and blood, and not AI generated like the "actress" who has made headlines in recent weeks.

• Havas Upgrades Full-Year Outlook After Q3 Growth in MAD on 10/14/2025
  

  The firm is the second holdco to report Q3 earnings, following Publicis Groupe, which this morning said it grew 5.7% in the period. It also raised its full-year outlook.

• WPP Expands Google AI Partnership, Commits $400M in MAD on 10/14/2025
  

  The deal was finalized recently in Mountain View, CA (where Google is headquartered) during a meeting with WPP's new CEO Cindy Rose, Google Cloud CEO Thomas Kurian and their teams.

• Farjami Joins Reddit, Remit To Boost Agency Relationships in MAD on 10/14/2025
  

  In the second quarter, Reddit's advertising revenue grew 84% year-over-year to $465 million.

• Publicis Raises Outlook On Strong Q3 in MAD on 10/14/2025
  

  The company reported organic growth of 5.7% for the period and raised its outlook for the year to between 5% and 5.5%.

• Huge Acquires Both&Yes Creative Studio in MAD on 10/13/2025
  

  As part of the acquisition, Both&Yes co-founders, Ken Frederick and Michael Lin, will join Huge as Executive Creative Directors. The Both&Yes brand is being retired.

• Gallop Receives Leadership Icon Award in MAD on 10/13/2025
  

  The award recognizes exceptional leaders who have played a pivotal role in strengthening UK-US relations within the advertising industry.

• Lyft Helps U.S. Navy Celebrate Its Semiquincentennial in MAD on 10/13/2025
  

  The campaign was developed in collaboration with the Navy Recruiting Command's creative and media agencies VML and Wavemaker, both part of WPP.

Comments by Stephen All comments by Stephen

• Interpublic's R/GA Taken Private By Truelink Capital by Steve McClellan (MAD on 03/03/2025)
  

  Good question, Scott. Not disclosed so far. 

• International Advertising Association Establishes North American Chapter by Richard Whitman (Mediapsssst on 03/17/2023)
  

  Michael, the IAA has had a New York chapter but has never had a North America chapter. This will encompass all of the US, Canada and Mexico, according to the group. Thank you for rasing the point as the article should have provided that background. 

• How Much Does Gun Advertising Contribute To All The Killing? by Richard Whitman (Mediapsssst on 06/01/2022)
  

  Steve, here is a link to the NYT story referrenced in the Whitman column. It does not show the videogame type ads described in the piece. It does link to a Daniel Defense ad featuring children. https://www.nytimes.com/2022/05/28/business/daniel-defense-rifle-texas-shooting-gun.html?searchResultPosition=1

• New Era At Accenture Interactive As Droga Is Poised To Take The Reins by Richard Whitman (Mediapsssst on 08/23/2021)
  

  Oops, thanks for pointing that out John.

• 4A's Creates Agency Review Participation Agreement by Richard Whitman (Mediapsssst on 08/24/2021)
  

  Hi Michael, I think you're right--an effort to make clients aware agencies have major issues with the current process, particularly when the client doesn't retain professional help with the search. No power per se. 

• Agency Review Activity Spikes After Quiet 2020 by Steve McClellan (MAD on 07/09/2021)
  

  Hi Michael, the $544 million figure is a net figure that does take into account losses. No doubt marketers are pressing for lower fees/prices whereever they can find them, with all suppliers. But the spike probably does reflect the fact that marketers put off reviews last year to deal with other more pressing COVID-related issues. 

• Imagine A Pro Sports Team Called The 'New York Jews' by Richard Whitman (Mediapsssst on 07/13/2020)
  

  Ed, I think the hockey team has a claim on the Capitals name there, although St. Louis had both a baseball Cardinals and a football Cardinals for some time. To your broader point, yeah, there are a lot options for non-offensive names. 

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

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