STEVE MCCLELLAN
Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at mcclellan@mediapost.com.Articles by Stephen All articles by Stephen
- The Shipyard To Acquire Agency Fahlgren Mortine in
MAD on
04/18/2024
The combined company will have a team of nearly 400 across 10 U.S. offices with both B2C and B2B industry expertise.
- Agency Groups Meet The People And True Independent Holdings Join Forces in
MAD on
04/17/2024
TIH will assume responsibility for general media services for the group. Terms of the deal were not disclosed.
- Agency Something Different Taps Lowry As First Chief Client Officer in
People on the Move on
04/17/2024
- Omnicom Off To A Good Start With 4% Q1 Growth in
MAD on
04/16/2024
The company altered its outlook slightly for the year - indicating that it now expects organic growth to be in the 4% to 5% range versus the earlier, more cautious estimate of 3.5% to 5%.
- On The Precipice: AdLib's Pivot From MediaMath Spinoff To DSP Aggregator in
MAD on
04/16/2024
When MediaMath failed last summer, spinoff AdLib had to pivot quickly because all of its business was running through MediaMath. Within a relatively short time AdLib reached agreements to run inventory through a dozen major DSPs.
- Stagwell Agrees To Buy Brazil-Based Pros Agency in
MAD on
04/15/2024
Pros marks Stagwell's fourth acquisition in 2024 following What's Next Partners, Sidekick and Team Epiphany.
- Busy Week For Google Collabs With Holding Companies in
MAD on
04/14/2024
Accenture, Stagwell and WPP announced new projects with Google related to CRM, a data clean room and content creation, respectively.
- Havas Acquires TED Consulting (Not That TED) in
MAD on
04/12/2024
The French digital transformation and data consultancy firm was founded in 2016 by Mathias Chaumon. Its offering is underpinned by AI-infused robotic process automation technology.
- M&C Saatchi Raids McCann For Executive Creative Talent in
MAD on
04/11/2024
Rob Doubal and Laurence Thomson have been appointed joint Global Chief Creative Officers at the London-based agency group.
- Crown + Conquer Taps Franklin As Its First CEO in
MAD on
04/11/2024
Franklin will work closely with April McDaniel, who founded the Los Angeles-based agency in 2016.
Comments by Stephen All comments by Stephen
- International Advertising Association Establishes North American Chapter
by
Richard Whitman
(Mediapsssst on
03/17/2023)
Michael, the IAA has had a New York chapter but has never had a North America chapter. This will encompass all of the US, Canada and Mexico, according to the group. Thank you for rasing the point as the article should have provided that background.
- How Much Does Gun Advertising Contribute To All The Killing?
by
Richard Whitman
(Mediapsssst on
06/01/2022)
Steve, here is a link to the NYT story referrenced in the Whitman column. It does not show the videogame type ads described in the piece. It does link to a Daniel Defense ad featuring children. https://www.nytimes.com/2022/05/28/business/daniel-defense-rifle-texas-shooting-gun.html?searchResultPosition=1
- New Era At Accenture Interactive As Droga Is Poised To Take The Reins
by
Richard Whitman
(Mediapsssst on
08/23/2021)
Oops, thanks for pointing that out John.
- 4A's Creates Agency Review Participation Agreement
by
Richard Whitman
(Mediapsssst on
08/24/2021)
Hi Michael, I think you're right--an effort to make clients aware agencies have major issues with the current process, particularly when the client doesn't retain professional help with the search. No power per se.
- Agency Review Activity Spikes After Quiet 2020
by
Steve McClellan
(MAD on
07/09/2021)
Hi Michael, the $544 million figure is a net figure that does take into account losses. No doubt marketers are pressing for lower fees/prices whereever they can find them, with all suppliers. But the spike probably does reflect the fact that marketers put off reviews last year to deal with other more pressing COVID-related issues.
- Imagine A Pro Sports Team Called The 'New York Jews'
by
Richard Whitman
(Mediapsssst on
07/13/2020)
Ed, I think the hockey team has a claim on the Capitals name there, although St. Louis had both a baseball Cardinals and a football Cardinals for some time. To your broader point, yeah, there are a lot options for non-offensive names.
- Despite Rumors To The Contrary, Manly Men Drink Rose
by
Richard Whitman
(Mediapsssst on
08/06/2017)
Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did.
- Brands Failing To Provide Quality Training In Media Skills
by
Steve McClellan
(MAD on
10/28/2016)
It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field.
- Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided
by
Steve McClellan
(MAD on
06/07/2016)
Thanks for catching that Michael, now fixed.
- Shoe Carnival, 22squared Launch Retailer's Largest Social Media Effort
by
Larissa Faw
(MAD on
02/03/2016)
Thanks Jim, should be fixed now
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.