STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• LVMH Awards Publicis Its $780 Million APAC Account in MAD on 09/11/2026
  

  That's the single largest piece of the firm's $2 billion media spending budget, according to agency research firm COMvergence.

• Los York Adds Zakroff As Partner, Chief Client Officer in People on the Move on 09/10/2026
  

• Response Media Adds Healthcare Practice in MAD on 09/10/2026
  

  A big selling point is a new AI tool called AdherenceIQ, which the company says can identify patients who are likely to stop taking their prescribed medications before they actually do.

• Sony Briefed Foster Legal Team On WPP Probe in MAD on 09/10/2026
  

  In a court filing yesterday opposing WPP's demand to seal, Foster said that Sony brought the findings to Foster's legal team earlier this year, without any prior solicitation or request for confidentiality.

• WPP Production, APA Lock Horns Over Triple Bids in MAD on 09/09/2026
  

  The documents reveal WPP's suggestions for avoiding triple bids. Steve Davies, CEO of the APA, calls it "a serious threat to the free market in commercials production."

• Five Guys Selects Mirimar As Creative AOR in MAD on 09/09/2026
  

  The award comes less than a month after the fast casual eatery selected Canvas Worldwide as its media agency.

• CEO Switch At Omnicom Advertising As Robertson Succeeds Ruhanen in MAD on 09/09/2026
  

  Omnicom Advertising was announced in mid-2024 and took effect in January of 2025 as the company was making integration plans related to its IPG acquisition. It oversees the company's global ad networks including BBDO, which absorbed the operations of IPG's FCB.

• Former 4As CEO Kaplowitz Named Butler/Till Chair in MAD on 09/08/2026
  

  In addition to Butler/Till, Kaplowitz serves on the boards of PENN Entertainment and #paid and on the advisory boards of MSQ Partners and LoopMe.

• Analyst Sees Industry Shifts In The Wake Of PepsiCo's Media Move in MAD on 09/08/2026
  

  Consultancy Madison And Wall says PepsiCo's surprise media agency switch last week could lead to more aggressive efforts with non-transparent activities like principal trading.

• Jellyfish Taps IPG Vet Odeneye For New Chief Media Officer Role in MAD on 09/08/2026
  

  Odeneye is tasked with leading the agency's efforts to build an agentic media practice in the region that integrates media, strategy, investment, and content.

Comments by Stephen All comments by Stephen

• Interpublic's R/GA Taken Private By Truelink Capital by Steve McClellan (MAD on 03/03/2025)
  

  Good question, Scott. Not disclosed so far. 

• International Advertising Association Establishes North American Chapter by Richard Whitman (Mediapsssst on 03/17/2023)
  

  Michael, the IAA has had a New York chapter but has never had a North America chapter. This will encompass all of the US, Canada and Mexico, according to the group. Thank you for rasing the point as the article should have provided that background. 

• How Much Does Gun Advertising Contribute To All The Killing? by Richard Whitman (Mediapsssst on 06/01/2022)
  

  Steve, here is a link to the NYT story referrenced in the Whitman column. It does not show the videogame type ads described in the piece. It does link to a Daniel Defense ad featuring children. https://www.nytimes.com/2022/05/28/business/daniel-defense-rifle-texas-shooting-gun.html?searchResultPosition=1

• New Era At Accenture Interactive As Droga Is Poised To Take The Reins by Richard Whitman (Mediapsssst on 08/23/2021)
  

  Oops, thanks for pointing that out John.

• 4A's Creates Agency Review Participation Agreement by Richard Whitman (Mediapsssst on 08/24/2021)
  

  Hi Michael, I think you're right--an effort to make clients aware agencies have major issues with the current process, particularly when the client doesn't retain professional help with the search. No power per se. 

• Agency Review Activity Spikes After Quiet 2020 by Steve McClellan (MAD on 07/09/2021)
  

  Hi Michael, the $544 million figure is a net figure that does take into account losses. No doubt marketers are pressing for lower fees/prices whereever they can find them, with all suppliers. But the spike probably does reflect the fact that marketers put off reviews last year to deal with other more pressing COVID-related issues. 

• Imagine A Pro Sports Team Called The 'New York Jews' by Richard Whitman (Mediapsssst on 07/13/2020)
  

  Ed, I think the hockey team has a claim on the Capitals name there, although St. Louis had both a baseball Cardinals and a football Cardinals for some time. To your broader point, yeah, there are a lot options for non-offensive names. 

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

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