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STEVE MCCLELLAN

Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at mcclellan@mediapost.com.

Articles by Stephen All articles by Stephen

  • TBWA Reorganizes Around A 'Global Market Client Structure' in MAD on 03/27/2015

    With the move Troy Ruhanen, who was appointed worldwide president of the Omnicom agency last July, redraws the shop's organizational blueprint. He will personally lead fifteen core global markets. The agency's Digital Arts Lab is also getting new leadership.

  • Land Rover Brings Creative Ad Duties In House in MAD on 03/27/2015

    The move follows the decision to bring sibling car brand Jaguar in house in 2011 as both brands (now owned by India's Tata Motors) have major expansion plans over the next several years. Land Rover incumbents Y&R, Ogilvy, Wunderman and Cogent Elliott are leaving the Land Rover agency roster as a result of the move.

  • Commonwealth//McCann Recaptures Silverado Account in MAD on 03/26/2015

    After shifting to Leo Burnett two years ago, the Chevy truck brand is switching back to Commonwealth//McCann. Both agencies are GM roster shops ,and Chevrolet made a point of noting in a statement that it has been "very pleased" with Burnett's work. The switch has to with "streamlining" and "consistency" according to the client.

  • Resolved: Programmatic Is Awesome  in MAD on 03/25/2015

    A 4As session on programmatic was billed as the "Great Debate." But with nobody on the panel from a major network who hasn't yet bought into the concept, it was more of a love fest with programmatic as the object of desire.

  • Five Companies Agencies Should Partner With in MAD on 03/25/2015

    At a Wednesday 4A's presentation, Ben Gaddis, chief innovation officer at T3, discussed four startups and one behemoth that can help agencies stay ahead of the curve in terms of services that clients will be demanding from them in the future.

  • More Screens Are Better Than One: ESPN Unveils New Cross-Screen Research At 4As in MAD on 03/25/2015

    ESPN Research announced the results of a "Valuing Video" study from the ESPN Lab at the 4A's Transformation conference. The study explores the impact and effectiveness of video advertising across TV, OTT, PC and mobile platforms and is reinforced by longitudinal learning from ESPN's ongoing cross-platform effectiveness initiative, ESPN XPe.

  • Plane Crash Impacts 4As Lineup in MediaPost Live on 03/24/2015

    A Lufthansa marketer had to cancel a planned presentation for Tuesday after word surfaced that a passenger plane operated by Lufthansa subsidiary Germanwings crashed in the French Alps.

  • For Media Shops The Mission's The Same, While The Landscape Keeps Changing in MAD on 03/24/2015

    GroupM's Dominic Proctor and Omnicom Media Group's Daryl Simm offered their views to 4As attendees about how their business is evolving to keep pace with rapid landscape and marketplace changes.

  • Montgomery: TV Will Remain A 'Powerhouse' Media For Years To Come in MAD on 03/24/2015

    Traditional TV business continues as a "real powerhouse," said GroupM's John Montgomery, addressing 4As conference attendees, and is "still the medium of choice for many marketers" who spend about $370 billion globally on it each year. Like most media, it's undergoing transformation and embracing digital. While there is "no going back" on programmatic, said Montgomery, the platform is "not completely defined."

  • Tim Armstrong's Grades For Agencies: A- For Talking The Talk; B- For Execution in MAD on 03/24/2015

    From a technology standpoint, said Armstrong, agencies must be up to date with a capability to "plug in" to AOL's platforms on several levels, including sales, products, content and engineering. And there must be more sharing of two-way data. "Some agencies are and some aren't," he said.

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