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STEVE MCCLELLAN

Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at mcclellan@mediapost.com.

Articles by Stephen All articles by Stephen

  • Publicis Groupe, Tencent Strike Global Accord in MAD on 07/01/2016

    Described as a first, the Publicis-Tencent alliance involves all of Tencent's platforms and all of Publicis' major units -- Publicis Media, Publicis Communications and Publicis.Sapient.

  • WPP's Busy M&A Week: Invests in Woven Digital, All Def And Strikes Alliance With Tencent in MAD on 07/01/2016

    WPP was busy on the deal-making front this week, announcing two strategic investments -- in Woven Digital and separately, Russell Simmons' All Def Digital -- as well as an alliance with China's Tencent to create a social innovation and "ideation" lab.

  • Connelly Partners Acquires Digital Shop Almighty in MAD on 07/01/2016

    Connelly, a full-service ad shop, said the acquisition would bolster its capabilities in UX digital design and media optimization. Almighty also brings global client New Balance to the table, along with other clients including Timex and furniture maker Flexsteel Industries.

  • MediaCom Wins $50 Million BRP Account in MAD on 06/30/2016

    BRP, based in Quebec, makes Ski-Doo snowmobiles and other recreational products. The selection came after a review. The incumbent was Geometry, which like MediaCom is part of WPP. Sources said Geometry did not participate in the review.

  • Hennessy Launches First US Campaign In A Decade For V.S.O.P. Privilege  in MAD on 06/30/2016

    Droga5 developed the effort, called "Harmony, Mastered From Chaos," for the cognac maker, in partnership with Tool of North America and Active Theory. The campaign features digital spots, a new interactive portal and a number of experiential events.

  • Red Peak Expands Senior Management Ranks in MAD on 06/29/2016

    The additions come in the wake of recent new business wins for the agency, including global technology distribution company Avnet.

  • NBA Sponsorship Dollars Jump 8% in 2015-16 Season in MAD on 06/29/2016

    Sponsorship spending on the National Basketball Association and its 30 teams totaled nearly $800 million in the 2015-2016 season -- up 8% from the previous year, according to IEG research, part of WPP's ESP Properties.

  • Rapp CEO Alexei Orlov Departs Under The Cloud Of A Discrimination Suit in MAD on 06/29/2016

    Orlov is the second CEO this year to depart under the cloud of a discrimination law suit. In March Gustavo Martinez, CEO of WPP's J. Walter Thompson left within a week of being sued by Chief Communications Officer Erin Johnson for sex harassment and retaliation.

  • Grey London Rocked By Departure Of Its Top Management in MAD on 06/28/2016

    Chairman and Chief Creative Officer Nils Leonard, CEO Lucy Jameson and Managing Director Natalie Graeme have all resigned, the agency confirmed. It's believed they will be announcing a new agency shortly.

  • Most Agencies Believe Media Talent At Advertisers Not Cutting It in MAD on 06/28/2016

    According to a just-released study from ID Comms that probes the current state of media talent at both agencies and advertisers, media agencies are broadly critical of the current state of media talent at advertisers, with 70% of agency respondents disagreeing with the statement that the existing advertiser media talent was able to meet client needs.

Comments by Stephen All comments by Stephen

  • Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)

    Thanks for catching that Michael, now fixed.

  • Shoe Carnival, 22squared Launch Retailer's Largest Social Media Effort by Larissa Faw (MAD on 02/03/2016)

    Thanks Jim, should be fixed now

  • Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014 by Steve McClellan (MAD on 11/16/2015)

    Also, there is now a link in the story to the full report.

  • Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014 by Steve McClellan (MAD on 11/16/2015)

    Ed, much of it is based on proprietary modeling; but the report has a three-page appendix devoted to Theory and Methodology.  Here are a couple of passages:"To quantify the economic impact of advertising expenditures on the US economy, this study:  Estimates the total level of advertising spending in the United States and creates a 5-year forecast.  Estimates sales, employment, value added and labor income impacts based on econometric models that quantify the relationship between ad spending and resulting sales.  Uses input-output methodologies to compute the ripple effect of economic activity that happens as a result of the sales from ad spending.  Simultaneously allocates advertising to every state, congressional district and 17 NAICS-based industry aggregates using proprietary macroeconomic, regional and industry models."Some IRS data was used as well:  "Using the IRS tax statistics database, IHS was able to collect industry-level advertising expenditure information that was reported on each corporation income tax form. A reformation of the model specification was needed as a result of revised historical data and a change in the source data of the dependent variable. The structure of the economy was much different when the model was first developed and subsequently the regressor data had a different statistical form. Thus, the old model did not provide an optimal fit of the data."

  • In A First, Coca-Cola Cans Go Nameless by Steve McClellan (MAD on 07/06/2015)

    Nick, you're absolutely right, the cans aren't "label-less" at all. While they don't have the usual big bold Coca-Cola name printed on them, they certainly have a label and I've switched art and added new copy to make the story a little more complete anyway. I'm sure there are still unanswered questions but thank you for pointing out some of the obvious flaws. 

  • Five Companies Agencies Should Partner With by Steve McClellan (MAD on 03/25/2015)

    hmmm, hadn't thought about it in porno terms, but now that you mention it.. Anyway, nice catch Tom, thanks

  • Nielsen's Plan To Improve TV Measurement: Progress, Not Perfection by Stefanie Morales (MAD on 02/25/2015)

    Nick, MediaPost would be more than happy to offer you the same platform as Stefanie for an equal time post. 800 words give or take, a thousand words max. Think you're off to a good start already with your eloquent comments but you're certainly entitled to the "main stage" for a broader take if you'd like. Send to mcclellan@mediapost.com and thanks for your interest in doing so.

  • Marissa Mayer: The Case For Advertising On Yahoo by Steve McClellan (MAD on 03/18/2014)

    oops. I forecast a correction in my immediate future. Thanks for pointing that out.

  • Live From Las Vegas: SMG Unveils New Content Marketing Platform by Steve McClellan (MAD on 01/06/2014)

    So if someone in a marketer's target audience is doing a search on Kitchen Design this platform would enable a marketer to quickly deliver a paid media message--otherwise known as an ad--to the searcher that incorporates a blog or video or some other relevant piece of content from a participating publisher that hopefully adds to the consumer's knowledge of the subject being researched. That's surfacing content. Apologies for the jargon--should have been explained in the story.

  • Mindshare Creates New Luxury Unit by Steve McClellan (MAD on 12/23/2013)

    Corrected and thanks for the heads up!

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