- Social Media, Economy Drives Some Segments
Marketing Daily, Tanya Gazdik - Sunday, December 30, 2012
Social media, reviving already used campaigns and economic implications, drove the t ...
- Porn Producer Seeks To Widen Piracy Blitz
Around the Net In OMD Europe, Tanya Gazdik - Friday, December 28, 2012
A pornographic film-maker has revealed plans to chase more internet users f ...
- Newspapers Clamping Down On Free Digital Content
Around the Net In OMD Europe, Tanya Gazdik - Friday, December 28, 2012
While 2012 didn't usher in the end of the world, the wor ...
- Disgraced BBC Presenter Had Access To Thatcher
Around the Net In OMD Europe, Tanya Gazdik - Friday, December 28, 2012
Jimmy Savile gleefully informed the prime minister about "my girl patients" aft ...
- Sunday Times Sues Armstrong Over Libel Settlement
Around the Net In OMD Europe, Tanya Gazdik - Friday, December 28, 2012
Publishers at Rupert Murdoch's "Sunday Times" newspaper are suing disgraced cyclist Lan ...
- Boxing Day Sales Attract 126 Million Website Visits
Around the Net In OMD Europe, Tanya Gazdik - Friday, December 28, 2012
The high street is hoping for a boost as one in t ...
- New Petition Urges U.S. To Keep Piers Morgan 'Because UK Doesn't Want Him'
Around the Net In OMD Europe, Tanya Gazdik - Thursday, December 27, 2012
Following a groundswell of support in America for demands to expel Pie ...
- BBC Tops In Christmas Day Ratings Battle
Around the Net In OMD Europe, Tanya Gazdik - Thursday, December 27, 2012
The BBC won the Christmas Day TV ratings battle with the speci ...
- Papers Go Global In Battle For Growth
Around the Net In OMD Europe, Tanya Gazdik - Thursday, December 27, 2012
The Guardian is the latest London newspaper that is trying to conqu ...
- Big data was big in 2012, it will be bigger in 2013
Around the Net In OMD Europe, Tanya Gazdik - Thursday, December 27, 2012
The big data hype continues, but one UK start-up is trying ...
- Property Advertising Battle Heats Up
Around the Net In OMD Europe, Tanya Gazdik - Thursday, December 27, 2012
IT always loomed as one of life's great certainties, like death a ...
- Amazon Sets Standard; J.C. Penney, Apple, Dell Drop
Marketing Daily, Tanya Gazdik - Thursday, December 27, 2012
Customers want more merchandise appeal and variety from most retailers, according ...
- McDonald's Flavor Battle Unveils Finalists
Marketing Daily, Tanya Gazdik - Tuesday, December 25, 2012
McDonald's has announced the finalists in its Flavor Battle, a national di ...
- Moms Will Change Food-Buying Habits In 2013
Marketing Daily, Tanya Gazdik - Sunday, December 23, 2012
Ninety-six percent of American mothers plan to make changes to their food-buyi ...
- Americans Optimistic About Holiday Travel
Marketing Daily, Tanya Gazdik - Friday, December 21, 2012
In spite of the factors that make holiday travel unappealing, Americans a ...
- Brewery Ommegang, HBO Collaborate
Marketing Daily, Tanya Gazdik - Wednesday, December 19, 2012
High-end beer brewery Ommegang and HBO are partnering on a series ...
- Companies Still Lack Content Marketing Skills
Marketing Daily, Tanya Gazdik - Tuesday, December 18, 2012
There is still opportunity for companies to improve their content marketing strategi ...
- JetBlue Donates $820,000 To Hurricane Relief Efforts
Marketing Daily, Tanya Gazdik - Tuesday, December 18, 2012
JetBlue Airways, on behalf of its customers and crew members, donated $820,0 ...
- Ace Metrix Introduces Emotional Sentiment Index
Marketing Daily, Tanya Gazdik - Tuesday, December 18, 2012
Analytics leader Ace Metrix is introducing the Emotional Sentiment Index (ESI), ...
- Morton Calls On Pet Owners For Photos
Marketing Daily, Tanya Gazdik - Sunday, December 16, 2012
Morton Salt is introducing an ice melt that is safer for pet ...
- American Red Cross Tells Emotional Stories
Marketing Daily, Tanya Gazdik - Thursday, December 13, 2012
The American Red Cross is launching a new "storytellers" campaign featuring unscript ...
- Brands Struggle With Marketing To Women
Marketing Daily, Tanya Gazdik - Wednesday, December 12, 2012
Even top brands are struggling to effectively market their products to wome ...
- Friskies Offers 'Catify' App
Marketing Daily, Tanya Gazdik - Tuesday, December 11, 2012
Friskies is launching an app that allows people to see themselves ...
- Wellmark Gets Ahead Of Curve
Marketing Daily, Tanya Gazdik - Monday, December 10, 2012
A new campaign for Wellmark Blue Cross Blue Shield talks directly ...
- Gen X Most Vulnerable Financially
Marketing Daily, Tanya Gazdik - Sunday, December 9, 2012
Different generations responded differently to the recession, according to a study, a ...
- Holland America Launches 'Sail & Save'
Marketing Daily, Tanya Gazdik - Thursday, December 6, 2012
Holland America Line is offering savings for consumers and sales support f ...
- JetBlue Airways Matches Charitable Donations
Marketing Daily, Tanya Gazdik - Wednesday, December 5, 2012
JetBlue Airways will match all customer donations made through its TrueBlue Givi ...
- Some Consumers Would Consider Walmart Mortgage
Marketing Daily, Tanya Gazdik - Tuesday, December 4, 2012
Eighty percent of consumers are willing to use a non-bank for the ...
- Champagne Emphasizes Location In National Campaign
Marketing Daily, Tanya Gazdik - Monday, December 3, 2012
The sparkling wine Champagne can only come from the region of Champagn ...
- Mars Petcare Targets Cat Gift Givers
Marketing Daily, Tanya Gazdik - Sunday, December 2, 2012
Mars Petcare is encouraging cat owners to remember their four-legged family wh ...