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Doug Chavez

Member since November 2004 Contact Doug

Doug is Global Head of Marketing Research and Content at Kenshoo and is based n San Francisco. Previously, he lead Emerging Media at Universal McCann Worldwide, was Vice President of Marketing at RadiumOne and led Digital Marketing at Del Monte Foods (DLM). Under Doug’s leadership Del Monte created a comprehensive consumer engagement strategy for Del Monte brands, such as Del Monte®, Contadina®, College Inn®, Meow Mix®, Kibbles ‘n Bits®, 9Lives®, Milk-Bone® and Pup-Peroni®. Prior to Del Monte, Doug was Director of Ad Solutions at Yahoo! leading the monetization strategy for Yahoo!’s Communications properties – Mail, Flickr, Messenger and Groups. Before joining Yahoo!, Doug was Senior Director at Tribal DDB Worldwide, leading the McDonald’s digital media advertising business. Under Doug’s leadership the business achieved double digit growth and he guided the team to win a Cyber Lion at Cannes — a first for the agency — for the “Lincoln Fry” campaign. Doug has received a number of industry awards including a Cannes Cyber Lion, Yahoo!’s Big Idea Chair, an Effie, London International Award.

Meet Doug at MediaPost Events

  • Doug is attending OMMA Global at Advertising Week, February 28, 2011

  • Doug attended OMMA Social at Internet Week, January 26, 2009
    Hotel Nikko San Francisco

Articles by Doug All articles by Doug

  • A Holiday Wish For Video Streaming Services in Marketing: Entertainment on 12/11/2014

    A few weeks back, I wrote a post about the growing dominance of streaming video and HD mobile offerings from providers such as Netflix, Hulu and HBO and the rapidly growing use of mobile devices to watch high quality video on the go. Several recent articles on the topic and the evolving strategies playing out continue to make this an exciting race to watch.

  • High-Res Streaming Video In Your Pocket And A Battle Royale in Marketing: Entertainment on 11/13/2014

    Did you know that Netflix has over 50 exclusive shows available on its streaming service? In addition to having more shows available than Hulu Plus and Amazon, it has incredible original content such as "House of Cards." Netflix continues to innovate and adapt to a market that where cord-cutting is accelerating and where consumers want more options and they want it delivered on their mobile devices.

  • 6 Elements Of Successful App Promotion Campaigns in Mobile Insider on 12/04/2014

    Mobile marketers are seeking the best ways to generate app downloads, drive engagement within their apps, and increase their app store rankings.There is no silver bullet to app marketing success; rather, the approach that works is a well-laid plan with clear objectives and goals.

  • It's The Most Wonderful Time Of The Year in Marketing: Entertainment on 09/11/2014

    With a headline like that, you may have thought I was going to be writing about Holiday 2014. I am not. Even I have trouble talking about the holidays this early. What I am talking about is the start of the Fall line-up on network TV. It is one of the last vestiges of the once-mighty audience dominance by the big three networks.

  • Oh Captain, My Captain!  in Marketing: Entertainment on 08/14/2014

    "O Captain, my Captain. Who knows where that comes from? Anybody? Not a clue? It's from a poem by Walt Whitman about Mr. Abraham Lincoln. Now in this class you can either call me Mr. Keating, or if you're slightly more daring, "O Captain my Captain" - John Keating (Robin Williams) "Dead Poets Society"

  • Gaming - A Path For Discovery Marketing  in Marketing: Entertainment on 07/10/2014

    Last month, my post highlighted the big news coming out of the annual E3 and how brand marketers can expand ways to provide valuable consumer experiences and drive consumer engagement and revenue from gaming. I had a few former brand marketing colleagues ask me about the article and if gaming really was a good a draw for brand marketers as it was a few years ago. Their claim was the space was very fragmented and it was harder to find ways to participate. I love a good spirited discussion and especially over dinner and drinks.

  • E3 And Finding Ways To Get Extended Play Time in Marketing: Entertainment on 06/12/2014

    This week was E3, the annual over-the-top gaming event. If you have ever been, you know the event is a near-epileptic sensory overload, with enough caffeine- and sugar-laced drinks to make any hard core gamer wide eyed for months. And under all the flashing lights, scantily clad pixies in the booths and walking the massive show flow, there is serious business getting done among gaming companies, brand marketers, gaming studios and many others. We've come a long way from The Oregon Trail, Colecovision (who remembers that one?,) 8-, 16-, 32- and 64-bit games.

  • The Newfronts And Evolving Your Strategy  in Marketing: Entertainment on 05/08/2014

    Did you attend the New Fronts in NYC this week? Perhaps you have been reading the stream of news stories coming out of each New Front event. One thing is certain, great digital video content creators have really doubled down and learned some valuable lessons in the past 18 months. One lesson digital properties have learned well: They have to produce TV network quality content to have a fighting chance to compete for the big TV ad bucks.

  • The Fight For The Living Room HDMI Port in Marketing: Entertainment on 04/10/2014

    While many marketers are focused on hot topics such as mobile and second-screen strategies to help bridge experiences for consumers and brands, one area of focus that continues to heat up is the TV device that is connected to the living room screens. And that battle has picked up speed in 2014.

  • Real-Time Marketing And The Power Of A Selfie in Marketing: Entertainment on 03/13/2014

    Real-time marketing, also known as RTM, has taken the main stage in the last few months. Many marketers are very starry-eyed over this phenomenon. And for smart entertainment marketers it's working pretty well, la big real-time events such as the Emmys, Academy Awards and even the recent Winter Olympics, to some degree. As always, the trick for marketers is how to do it well and right.

Comments by Doug All comments by Doug

  • 10 Things That Make Bay Area Media Great(er) by Cory Treffiletti (Online Spin on 08/28/2013)

    Great points Cory. @Paula Lynn - we have excellent quake technology, so I'm not sweating it, per capita we have more "best" delicatessens and we can walk faster then our busses go down the nyc streets. #wewin :-)

  • Video Killed The Radio Star by Doug Chavez (Marketing: Entertainment on 08/08/2013)

    Walter - it was really more about the Song lyrics vs. being a factual statement. All my articles start with some sort of song lyrics or movie quote. That said, terrestrial radio continues to surprise me with it's ability to deliver effective results. But Pandora, Spotify continue to eat audience in our ever connected world.

  • Beyond Retargeting: The Power Of Predictive Targeting by Chris Sukornyk (RTB Insider on 04/04/2013)

    Chris - Good post. Using search is great since search terms create a database of consumer intent. Using universal profiles is also a good method to use. But the strongest and most efficient way to build audience scale and target is via social sharing. We as consumers are habituated to share and we do so at scale every day, with over 18 Billon things shared every day. Tapping into this social sharing and finding ways to do it as a brand from a 1st party perspective is how forward thinking brands are reaching their audience at the most crucial moments of purchase intent. While a shameless plug, the best platform doing this is RadiumOne. Granted there is no one silver bullet and different campaigns require different data strategies but overall nothing beats sharing signals and 1st party data. - Doug

  • Developing A Real-time Strategy In The Age Of Twitter by Janet Balis (Online Publishing Insider on 03/21/2013)

    Janet, great thoughts and all good stuff. We are just in the early stages of Real-time marketing. Brands that truly get it will thrive in connecting with their audiences and add value to their consumers daily lives. Opportunity abounds! #awesome

  • VivaKi's Tobaccowala Bugs 4As Attendees, Likens Agencies To 'Roaches' by Steve McClellan (MediaDailyNews on 03/11/2013)

    Rishad had two words. I have one #AWESOME

  • Pixel Jacking Costs Brands Millions by Laurie Sullivan (Online Media Daily on 11/08/2012)

    Lets be clear here. This is a huge issue for the industry at large. We have a SWAT team here at RadiumOne on the look-out for "pixel-jacking" and shielding our customers from this problem. Pixel-jacking is a natural side effect of programatic buying - that few are addressing. Human nature is to be lazy and everyone thinks problems like this will be solved by somebody else. Everyone at RadiumOne takes a different approach and bust our butts for our clients. We are raising this issue the sake of the industry. The FACT is we are raising the issue - I have yet to see any others in our competitive set provide thought leadership to the community. John at "agency" it's great that you engage and comment but you give no answer or solution. The productive way to join the conversation is to bring some well thought out solutions to the community. You're the type of person I remember back from my agency days - show up to a meeting, eat the cookies and offer no value to the discussion. My team and I were busy driving the client's business forward and always missed the cookies. To be clear these pixel-jacking pirates can get away with what they do because many buyers (agency and vendor) don't fully understand the complex environment that exists today. Pubs, networks and exchanges need to police this - before it gets to the agency. And that is exactly what RadiumOne is doing. To say that it benefits us shows a lack of understanding of the topic. If that were the case our customer campaigns would not perform well and our 90% client retention rate would be closer to zero.

  • Gen C Ready To Click And Share Mobile Offers by Steve Smith (Mobile Marketing Daily on 11/12/2012)

    Mobile is like oxygen for Gen C, their thirst for doing things on their connected devices is paramount to how they live. And the amount of sharing they do is going up and to the right with no end in sight. These are excellent findings and a clear sign that marketers need to be in mobile now testing and putting mobile to work for their brands and their audiences - clearly the audience is there en masse

  • Passbook Power?: MLB.com Sees 12% Of Online Ticket Sales Opt For iPhone's Wallet by Steve Smith (Mobile Insider on 10/11/2012)

    Steve - I Love this! I talked about the power of Passbook in my Marketing:entertainment post a while back - in my post called "What's a WWDC" http://www.mediapost.com/publications/article/176792/whats-a-wwdc.html

  • Using The Interest Graph To Target Social Ads To Gen Y by Jon Elvekrog (Engage:Millennials on 08/17/2012)

    Jon - I totally agree with you about the differences between the "Social Graph" and better data coming from an "Interest Graph". I tend to think the best data comes from the "Share Graph" and is based on what like minded people are sharing every day in the Conversation Economy. And totally agree that the real action (value) is what people are sharing across the open web vs. social networks, since the data from closed networks isn't able to be applied to the open web, where we all spend 80% of our time. @Darrell - There are many options. The question to ask is your ad solution provider able to apply real time social data to an ad campaign throughout the entire life of a display campaign -thats really powerful stuff. (RadiumOne ShareGraph does exactly that)

  • A Tale Of Two TV Networks by Doug Chavez (Marketing: Entertainment on 08/09/2012)

    @ Kelly. The amont of live coverage in the US vis NBC is fraction of what is available from the BBC on broadcast, online and via tablet, etc. Great article in the WSJ about it this week, too

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