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Doug Chavez

Member since November 2004Contact Doug

Doug leads marketing for the Marketplaces business unit at AppNexus and is based n San Francisco. Doug has deep experience leading business at agencies, publishers and for brand marketing companies. At Del Monte Foods (DLM) he created a comprehensive consumer engagement strategy for Del Monte brands, such as Del Monte®, Contadina®, College Inn®, Meow Mix®, Kibbles ‘n Bits®, 9Lives®, Milk-Bone® and Pup-Peroni®. Prior to Del Monte, Doug was Director of Ad Solutions at Yahoo! leading the monetization strategy for Yahoo!’s Communications properties – Mail, Flickr, Messenger and Groups. Before joining Yahoo!, Doug was Senior Director at Tribal DDB Worldwide, leading the McDonald’s digital media advertising business. Under Doug’s leadership the business achieved double digit growth and he guided the team to win a Cyber Lion at Cannes — a first for the agency — for the “Lincoln Fry” campaign. Doug has received a number of industry awards including a Cannes Cyber Lion, Yahoo!’s Big Idea Chair, an Effie, London International Award.

Meet Doug at MediaPost Events

  • Doug attended OMMA Global at Advertising Week, February 28, 2011

  • Doug attended OMMA Social, January 26, 2009
    Hotel Nikko San Francisco

Articles by Doug All articles by Doug

  • The Story On Stories: Snapchat Vs. Instagram in Marketing: Entertainment on 09/29/2016

    I have written previous articles about how marketers should be testing, learning and quickly iterating on platforms like Snapchat and Instagram to tell their brand stories. And recently, Mary Meeker helped drive home the point about the relevance of such social platforms in her annual Internet Trends report. As a refresher:

  • One Small Step For iPhone, One Giant Leap For Mario in Marketing: Entertainment on 09/08/2016

    Every September Apple announces big product news. This September continued that tradition with the much-anticipated iPhone7 announcement. The new iPhone7, AirPods and the updated Apple Watch, were all very cool and great steps forward for Apple. What was huge news was that Nintendo's Mario is finally coming to iOS.

  • The Story On Stories: Snapchat Vs. Instagram in Marketing: Entertainment on 08/11/2016

    I have written previous articles about how marketers should be testing, learning and quickly iterating on platforms like Snapchat and Instagram to tell their brand stories. And recently, Mary Meeker helped drive home the point about the relevance of such social platforms in her annual Internet Trends report.

  • What Was Old Is New Again: Pokemon Is Back in Marketing: Entertainment on 07/14/2016

    I never played Pokemon when I was young and never really understood what the craze was about. And while I'm not among the millions in the United States who have downloaded the Pokemon Go app, I love what Pokemon Go represents for the brand and enthusiasts. What started as a simple game from Nintendo over 20 years ago and gained a lot of followers among kids and tweens worldwide has now revived the brand with a location-based, augmented reality app. And unless you live under a rock, you will have no doubt seen the news across nearly every media outlet. Pokemon Go has made national headlines across the world in the last week.

  • A Perfect Trifecta For Live-Streaming: Video, Image, Messaging in Marketing: Entertainment on 06/09/2016

    In the past week, I've been talking with a lot of my marketer and ad-tech friends across Silicon Valley and Madison Ave. Much of the conversation starts with, "Did you see Mary Meeker's 2016 Internet Trends Report?" "What do you think?" Of course, I've seen it! My hunch is that nearly everyone reading this post has seen it, at least in some part. Meeker's annual report is akin to everyone waiting eagerly to see if Punxsutawney Phil will see his shadow every year. Of course, Meeker's report has much more accurate prognostications than the weather predictions of a furry rodent.

  • Marvel - A Marketing Civil War Or A Revolution?  in Marketing: Entertainment on 05/12/2016

    Last weekend, I was among the throngs of people that went to see "Captain America: Civil War," the latest installment from Marvel (Disney). As usual, the movie was packed with great visual effects, a decent story line and, of course, a great set-up for the next installment that will assuredly come out in the next 12-18 months.

  • Co-viewing's Long Journey Since The Days Of 'When Harry Met Sally'  in Marketing: Entertainment on 04/14/2016

    Remember that scene in When Harry met Sally when Harry and Sally are watching Casablanca from bed in their respective apartments? They were co-viewing and on the phone and discussing the scene. Co-viewing movies has come a long way since then!

  • The Super Bowl Digital MVPs - Streaming And A Whole Lot Of Data in Marketing: Entertainment on 02/11/2016

    The Super Bowl is one of my most favorite events of the year. As a marketer focused on the intersection of technology and media, I think the Super Bowl represents a mass example of where we are on the digital sociology curve. It's the chance for marketers to put many of their media strategies and tactics in play to get near real-time feedback and results. Marketers are used to waiting days and weeks to measure results versus minutes. This year was no different and there were tipping points that point to bigger connected consumer trends.

  • Entertainment Streaming Picked Up In 2015 in Marketing: Entertainment on 01/14/2016

    David Bowie is one of my favorite artists. His lyrics, approach to media and entertainment encouraged me to think differently about music and media. I was fascinated at the multiple personas he seemed to effortlessly morph into as he adapted ahead of the landscape, constantly changing his music and media craft. He challenged existing norms over four decades.

  • The New Omnichannel Experience Includes Television in Marketing: Entertainment on 12/10/2015

    With the bold statement "The Future of TV is Apps" proudly displayed on a screen behind Tim Cook, Apple recently announced they're bringing the App Store to Apple TV. As I've discussed in previous posts, Apple is profoundly changing the app landscape with this update-along with the landscape of advertising, gaming, and the family room. And things are happening quickly. After just one week on the market, the newest generation in Apple TV has pushed Apple to the top of the pack-they now own 31% of the streaming TV hardware market, leading competitors Roku and Amazon.

Comments by Doug All comments by Doug

  • 10 Things That Make Bay Area Media Great(er) by Cory Treffiletti (Online Spin on 08/28/2013)

    Great points Cory. @Paula Lynn - we have excellent quake technology, so I'm not sweating it, per capita we have more "best" delicatessens and we can walk faster then our busses go down the nyc streets. #wewin :-)

  • Video Killed The Radio Star by Doug Chavez (Marketing: Entertainment on 08/08/2013)

    Walter - it was really more about the Song lyrics vs. being a factual statement. All my articles start with some sort of song lyrics or movie quote. That said, terrestrial radio continues to surprise me with it's ability to deliver effective results. But Pandora, Spotify continue to eat audience in our ever connected world.

  • Beyond Retargeting: The Power Of Predictive Targeting by Chris Sukornyk (Programmatic Insider on 04/04/2013)

    Chris - Good post. Using search is great since search terms create a database of consumer intent. Using universal profiles is also a good method to use. But the strongest and most efficient way to build audience scale and target is via social sharing. We as consumers are habituated to share and we do so at scale every day, with over 18 Billon things shared every day. Tapping into this social sharing and finding ways to do it as a brand from a 1st party perspective is how forward thinking brands are reaching their audience at the most crucial moments of purchase intent. While a shameless plug, the best platform doing this is RadiumOne. Granted there is no one silver bullet and different campaigns require different data strategies but overall nothing beats sharing signals and 1st party data. - Doug

  • Developing A Real-time Strategy In The Age Of Twitter by Janet Balis (Online Publishing Insider on 03/21/2013)

    Janet, great thoughts and all good stuff. We are just in the early stages of Real-time marketing. Brands that truly get it will thrive in connecting with their audiences and add value to their consumers daily lives. Opportunity abounds! #awesome

  • VivaKi's Tobaccowala Bugs 4As Attendees, Likens Agencies To 'Roaches' by Steve McClellan (MediaDailyNews on 03/11/2013)

    Rishad had two words. I have one #AWESOME

  • Pixel Jacking Costs Brands Millions by Laurie Sullivan (Online Media Daily on 11/08/2012)

    Lets be clear here. This is a huge issue for the industry at large. We have a SWAT team here at RadiumOne on the look-out for "pixel-jacking" and shielding our customers from this problem. Pixel-jacking is a natural side effect of programatic buying - that few are addressing. Human nature is to be lazy and everyone thinks problems like this will be solved by somebody else. Everyone at RadiumOne takes a different approach and bust our butts for our clients. We are raising this issue the sake of the industry. The FACT is we are raising the issue - I have yet to see any others in our competitive set provide thought leadership to the community. John at "agency" it's great that you engage and comment but you give no answer or solution. The productive way to join the conversation is to bring some well thought out solutions to the community. You're the type of person I remember back from my agency days - show up to a meeting, eat the cookies and offer no value to the discussion. My team and I were busy driving the client's business forward and always missed the cookies. To be clear these pixel-jacking pirates can get away with what they do because many buyers (agency and vendor) don't fully understand the complex environment that exists today. Pubs, networks and exchanges need to police this - before it gets to the agency. And that is exactly what RadiumOne is doing. To say that it benefits us shows a lack of understanding of the topic. If that were the case our customer campaigns would not perform well and our 90% client retention rate would be closer to zero.

  • Gen C Ready To Click And Share Mobile Offers by Steve Smith (Mobile Marketing Daily on 11/12/2012)

    Mobile is like oxygen for Gen C, their thirst for doing things on their connected devices is paramount to how they live. And the amount of sharing they do is going up and to the right with no end in sight. These are excellent findings and a clear sign that marketers need to be in mobile now testing and putting mobile to work for their brands and their audiences - clearly the audience is there en masse

  • Passbook Power?: MLB.com Sees 12% Of Online Ticket Sales Opt For iPhone's Wallet by Steve Smith (Mobile Insider on 10/11/2012)

    Steve - I Love this! I talked about the power of Passbook in my Marketing:entertainment post a while back - in my post called "What's a WWDC" http://www.mediapost.com/publications/article/176792/whats-a-wwdc.html

  • Using The Interest Graph To Target Social Ads To Gen Y by Jon Elvekrog (Engage:Millennials on 08/17/2012)

    Jon - I totally agree with you about the differences between the "Social Graph" and better data coming from an "Interest Graph". I tend to think the best data comes from the "Share Graph" and is based on what like minded people are sharing every day in the Conversation Economy. And totally agree that the real action (value) is what people are sharing across the open web vs. social networks, since the data from closed networks isn't able to be applied to the open web, where we all spend 80% of our time. @Darrell - There are many options. The question to ask is your ad solution provider able to apply real time social data to an ad campaign throughout the entire life of a display campaign -thats really powerful stuff. (RadiumOne ShareGraph does exactly that)

  • A Tale Of Two TV Networks by Doug Chavez (Marketing: Entertainment on 08/09/2012)

    @ Kelly. The amont of live coverage in the US vis NBC is fraction of what is available from the BBC on broadcast, online and via tablet, etc. Great article in the WSJ about it this week, too

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