MIKE DONAHUE

Mike Donahue is EVP, Strategic Partnerships, for the 4A's (American Association of Advertising Agencies).

  • I Heard It Through The Grapevine
    Making Measurement Make Sense (3MS) has provided principles and solutions to pressing ...
  • Whither The Viewable Impression Pilots?
    Industry discussions of viewable ad impressions and cross-media platform comparability using common ...
  • Of Myths And Missives
    Lately 3MS has been widely referenced in blog posts and presentations on ...