- 76% Of Advertisers (And Rising) Use Real-Time Marketing
RTBlog, Tyler Loechner - Friday, March 21, 2014
For those hoping "real-time marketing" would dwindle in 2014, your optimism appea ...
- Casale Media Adds 5 Execs To New York Office
Real-Time Daily, Tyler Loechner - Thursday, March 20, 2014
Casale Media, a Toronto-based media marketplace, this week hired five new executiv ...
- TubeMogul Offers Video Viewability Tool For Free
Real-Time Daily, Tyler Loechner - Thursday, March 20, 2014
TubeMogul is looking to ease viewability concerns by offering a video viewabili ...
- Lenovo Partners With Unified For Social Advertising
Real-Time Daily, Tyler Loechner - Thursday, March 20, 2014
Lenovo this week tapped Unified as its social-marketing platform of choice f ...
- TV Making Second Screens Work For it
RTBlog, Tyler Loechner - Friday, March 21, 2014
The real-time nature of today's consumers has lent itself to programmatic ...
- IgnitionOne Acquires DMP Knotice
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 19, 2014
AdExchanger has reported that IgnitionOne has acquired Knotice, a data management platfo ...
- Exchange Lab Opens Chicago Office, Taps Campo From MediaMath
Real-Time Daily, Tyler Loechner - Wednesday, March 19, 2014
The Exchange Lab, a programmatic marketplace, on Wednesday announced the opening ...
- Viamedia Names Sims VP Of Media Research
Real-Time Daily, Tyler Loechner - Thursday, March 20, 2014
Viamedia on Thursday announced the appointment of Jonathan Sims as vice preside ...
- Denver-Based Startup Raises $1.8 Million, Launches RTB Platform
Real-Time Daily, Tyler Loechner - Wednesday, March 19, 2014
Choozle, a 2-year-old ad platform headquartered in Denver, on Wednesday announced ...
- AdRoll Sets Up Shop In Australia
Real-Time Daily, Tyler Loechner - Wednesday, March 19, 2014
Retargeting firm AdRoll this week announced it has opened an office ...
- Forget Millennials, Gen X And Baby Boomers Driving Auto Ads
RTBlog, Tyler Loechner - Thursday, March 20, 2014
RadiumOne, a demand-side platform (DSP), has found that people ages 45-54 a ...
- AppNexus Enters Australia
Around the Net in Real-Time, Tyler Loechner - Tuesday, March 18, 2014
CMO.com has reported that AppNexus, a programmatic ad platform, has opened ...
- ChargeAds Unveils New DSP For Medium, Large Agencies
Real-Time Daily, Tyler Loechner - Tuesday, March 18, 2014
ChargeAds, an ad technology provider that was founded in 2012, this we ...
- ChoiceStream Gets Creative With Real-Time Weather, News Data
Real-Time Daily, Tyler Loechner - Wednesday, March 19, 2014
ChoiceStream, a programmatic technology provider for buyers, on Wednesday announced the additi ...
- Building Rapport Between OOH, Automation
RTBlog, Tyler Loechner - Wednesday, March 19, 2014
Much of the digital world of advertising has been automated, even ...
- Japanese Supply-Side Platform Eyeing IPO
Around the Net in Real-Time, Tyler Loechner - Monday, March 17, 2014
Kauli, a Japanese supply-side platform, is planning an initial public offering ...
- Advertisers Shouldn't Shy Away From Automation
Around the Net in Real-Time, Tyler Loechner - Monday, March 17, 2014
Advertising Age has posted an article written by Nancy Hill, president a ...
- Lotame Acquires AdMobius For Cross-Device Targeting
Around the Net in Real-Time, Tyler Loechner - Tuesday, March 18, 2014
AdExchanger has reported that Lotame, a data management platform (DMP), has acquir ...
- Tremor Names Seebohm West Coast Director Of Programmatic
Real-Time Daily, Tyler Loechner - Monday, March 17, 2014
Tremor Video on Monday announced the appointment of Monica Seebohm as i ...
- TapSense Opens Doors For Native Mobile Ads, Includes RTB
Real-Time Daily, Tyler Loechner - Monday, March 17, 2014
Mobile ad platform TapSense on Tuesday announced it has added the abili ...
- Buzzword Bracket
RTBlog, Tyler Loechner - Tuesday, March 18, 2014
We can't offer you $1 billion, but we can offer you somethi ...
- Izea Launches Exchange For 'Sponsored Social' Content
Real-Time Daily, Tyler Loechner - Monday, March 17, 2014
Izea on Monday launched an ad exchange for sponsored content on soci ...
- Sell Your Soul - Er, Social - Influence
RTBlog, Tyler Loechner - Monday, March 17, 2014
Izea has created a marketplace where advertisers can buy sponsored content spa ...
- Dunnhumby To Buy Sociomantic?
Around the Net in Real-Time, Tyler Loechner - Friday, March 14, 2014
Business Insider reported that Dunnhumby has bought Sociomantic, an ad retargeting fir ...
- Adaptive Media Names Lynch VP Of Content Syndication
Real-Time Daily, Tyler Loechner - Friday, March 14, 2014
Supply-side platform Adaptive Media this week announced the appointment of Nick Lyn ...
- Viamedia Taps Ex-Cablevision Exec As COO
Real-Time Daily, Tyler Loechner - Friday, March 14, 2014
Viamedia, a company with its own TV ad exchange, has appointed K ...
- February: The Month Of Love...And Sports
RTBlog, Tyler Loechner - Friday, March 14, 2014
Targeting travelers was once again the most expensive way to advertise ...
- Innity Taps Google, Turn For RTB Sales
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 12, 2014
Innity, a digital media network and tech provider for Southeast Asia, h ...
- Adbrain Raises $7.5 Million
Around the Net in Real-Time, Tyler Loechner - Wednesday, March 12, 2014
Adbrain, a London-based company that helps advertisers target consumers across devices, h ...
- RTB Spend In EU Up 366% In 2013
Real-Time Daily, Tyler Loechner - Wednesday, March 12, 2014
European advertisers spent 366% more on ads delivered via real-time bidding (RT ...