There is no surprise in the news that FTC Chair Edith Ramirez is leaving the agency. And not just because a Republican will take the chair. It is because the FTC will basically cease to exist.
Here are two sentences that don't seem to match: This may well be a watershed moment in marketing communication. AOL is at the vanguard.
The stuff is out there. It's free. Why subscribe? Well, there are several reasons, and isn't it high time for publishers to get busy offering them?
Bot: Are you interested in purchasing a Handi-Douse Kitchen Fire Extinguisher? Consumer: No, I'm interested in operating it. I have a fire in my kitchen.
Why has a succession of marketing chiefs tried to persuade us that Coke is a fixture in our larger emotional lives? It isn't. Coke is not, never has been and never will be a player.
Ha! I knew I was right! "Get rid of Snoopy," I advised Met Life, in print, because, obviously, the ads were just a particularly saccharine form of celebrity endorsement. And because their Peanuts-ness distracted from whatever the given message was supposed to be. And because life insurance is as serious as a morbidity table and requires faith in the financial stability, stewardship and dependability of the insurer -- values not well communicated via whimsy. And because cartoon characters don't require insurance, because they are drawings.
Permit me to sit out the Great Media Apology Tour of 2016. Since election night, we have been fed a steady stream of mea culpas for the press's failure to see it all coming, and especially for negligently ignoring the fear, anxiety and despair in the Rust Belt, the oil patch and rural America. Benighted Trump voters were singing the Red America Blues while we elites were tuned to Live from the Met or some such.
Fake news has been all the (out)rage in the past few days, as it emerged that incendiary phony stories -- almost all of them benefitting Donald Trump -- actually outperformed major news outlets on Facebook over the last three months of the presidential campaign.
For CNN to air Democratic insiders like Donna Brazile and David Axelrod, and Trump proxies Cory Lewandowski and Jeffrey Lord is (to coin an adjective) deplorable. They are not commentators. They are shills, offering none of the insight, context, informed opinion or even insider knowledge the audience has the right to expect from opinion journalists. Rather, they are destined to say only what they deem beneficial to their candidate or party. Which makes them useless, and which makes CNN a nightly purveyor of consumer deception.
If you are concerned about democracy and consumer choice, direct your attention to "social distribution" -- a shift in publishing, and a threat to publishing independence, that's advancing at a breathtaking pace and scale. When you click on a Facebook Instant Article or an item from Google Amp, somewhere an important story is dying -- because social distribution, like high school and presidential campaigns, overwhelmingly benefits the popular.