• Top 10 Bedrock Principles Built On Marketing Sand
    Consumer products marketers don't have to manipulate consumers into acting against their own self interest or persuade them to accept a fictional alternate reality. But the GOP message has achieved exactly that.
  • And Somewhere Men Are Laughing, And Somewhere Children Shout
    The saga begins with a four-page spread in the catalogue featuring an interview between Lands' End CEO Federica Marchionni and one of her heroes: Gloria Steinem, the publisher and feminist icon.
  • God Save The Queen - And Proceed With Caution While Backing Up
    Not content to just sit there being dishonest, fake advice blogs take the trouble to include comment "traffic" so bombastic it makes you wonder where they found such delighted consumers. Narnia? Shangri-La? Neverland?
  • Where's The WD-40?
    It is not enough to offer a solid value proposition. You have to make it light-switch easy to turn on. And so to survive, they must:
  • Demented
    The history of Super Bowl ad fiascos is rich with malpractice, and Sunday gave us some more. But the only thing worth discussing is Audi, and the spot called "Commander."
  • Potty Talk
    What sort of ad will fetch consumer attention from Ad Block Plus's diabolical grasp? It will either communicate an irresistible promise or be so funny, bizarre, or shocking that you simply must watch it and share it.
  • The Joy Of Stupid
    It's not illegal to pretend a soft drink confers happiness or joy; puffery is deemed fair game by regulators. But at this time in public-health history, it's plainly idiotic. Especially when the truth would work better.
  • It Feels So Good
    With ad blockers the captive audience can liberate itself from ad taxation. With breathtaking speed and righteousness, it has. The industry has responded with anger, denial, accusations of immorality and a continued delusion that all they need to do is improve the user experience for the historical quid pro quo to be restored.
  • El Chapo, The App!
    A lot of headlines over the weekend about the capture of Mexican drug lord Joaquin Guzman, and congratulations to our friends south of the border, but come on -- how about our very own Sean Penn!
  • Unholy And Undone
    Just two days before Christmas, the Federal Trade Commission finally published guidelines that disqualify most native advertising as it is practiced today. The action will be devastating to advertisers, agencies and mainly publishers, but it cannot be surprising to anyone.
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