My favorite line from a baseball movie is uttered by Kevin Kostner in "Bull Durham." Crash Davis, a veteran catcher trying to school a talented, but undisciplined young pitcher, tells the rookie: "This is a very simple game. You throw the ball, you hit the ball, you catch the ball. Sometimes you win, sometimes you lose, sometimes it rains." I'm the last person you'd want to go to for baseball coaching, but I do know a thing or two about corporate social initiatives. As complex as these programs can be, I think that it's crucial to step back at times ...» 0 Comments
There's some swell cause marketing messaging on a great number of packaged goods products nowadays, but after the messaging gets in the home, then what?» 0 Comments
A lot of updates happened over the past month that will directly impact the Google Grants accounts that I know a lot of nonprofits use. Since some of these updates were sent to users via email instead of via an official announcement, I thought I'd write up a summary, in case you missed it.» 1 Comments
This year was the nail in the coffin. As a musician and former employee of the performing arts, I want to love the Grammys. I really do. But this year, when they failed to deliver on a promise, I realized I'm done. All night long, an all-star "tribute" to Bob Marley was pitched, promoted and promised on air and via social media. What we got was two current pop stars singing their own tunes, and then another one chiming in to sing one Marley song (fun fact: the man wrote over 200 songs) - joined briefly by two of Marley's ...» 3 Comments
In the holiday season, it's easy for a retailer to be involved in two or three or even more cause promotions at the same time. But when you activate these promotions, should you aggregate them together, or spread them around?» 1 Comments
Managing your AdWords campaigns can be a daunting task, and many nonprofits just don't have the resources to outsource the day-to-day campaign management. Totally lost? Here are some tips to help make it a bit easier.» 1 Comments
Hands up! Who is addicted to "Downton Abbey"? This colorful drama filled with priceless characters has taken the nation captive via PBS's Masterpiece franchise. I'm hooked. And like most viewers, I find Maggie Smith's portrayal of Violet, Dowager Countess of Grantham (a.k.a. Lady Grantham) simply delightful and unforgettable.» 1 Comments
Mental health is an enormous issue facing our nation, but because it makes so many people feel so uncomfortable, very few companies publicly embrace it.» 0 Comments
Last month, I watched the Chase Giving Awards on NBC and was enamored with the stories that were told about individuals who spend every waking moment trying to make the world a better place. Then it hit me. Cause marketing is officially a movement that is out to change the world. I was literally watching an awards show for non-profits. The night was a little more special for me because my cousin's non-profit, Krochet Kids International, was awarded $500K to further its mission of helping women in Africa and Peru.» 1 Comments
