MediaDailyNews Editions for November 2018
- MediaDailyNews - Friday, Nov. 30, 2018
- AT&T Suggests Advertising Will Be Key To OTT Future
- Discovery Inc. Expands OTT Push, Strikes Deals With Sling TV, Hulu
- Nielsen Adds A+E Networks, MediaTek To Addressable Ad Test
- AT&T To Debut WarnerMedia SVOD Services In Late 2019
- OTT Video Viewers Younger, More Engaged
- NFL Season-To-Date Ratings Continue To Climb
- While Someone Steals From Right Pocket, Value Is Inserted Into Your Left
- Amazon Sponsored Ads Described As 'Sneaky'
- More Ads Appear On TV, Digital Media
- At Least 50% Of TV Ad Jobs Will Be Gone In 5 Years
- Law & Crime Network Inks Deal To Stream On Philo
- Facebook Debuts Local News Aggregator 'Today In'
- This Just Inbox... Email, Not Content Or Commerce, Still Dominates Consumer Online Behavior
- 3 Critical Questions Advertisers Must Ask Their Data Partners -- Including Facebook
- Carat Taps Healy For Top Strategy Role
- MediaDailyNews - Thursday, Nov. 29, 2018
- October U.S. Ad Revenues See Strong 7% Gains, With Digital Up 17%
- YouTube To Make Original Shows Free And Ad-Supported
- Spark Foundry Wins Global Avon Media Business
- As Industry Fraud Concerns Persist, Pixalate Expands MRC Accreditations
- Red Sites Ebbed As Blue Wave Flowed: Major Right-Wing Visitors Plunged
- TV Networks' On-Air Promo Spend Down, Impressions Higher For Season So Far
- Looking For New TV 'Hits'? Be More Specific -- Or More Complex
- Future Publishing Claims No. 1 Spot Among Tech News Media
- Watching 'Queen America' While Keeping Watch On Facebook Watch
- Hedge Fund Goes Public With Gripes About MDC Partners Leadership
- MediaDailyNews - Wednesday, Nov. 28, 2018
- Google, White Ops Uncover Massive Digital Ad-Fraud Scheme
- NBCU To Launch New Contextual Advertising Media-Buying Product
- Mediaocean's MBuy Expands Deal With Nielsen
- MRC: Facebook Passes Key Accreditation Milestone, Third Parties Still Pending
- Average U.S. Household Now Spends $285 Per Month On Media
- Disney Strikes Deal With Google Ad Manager
- Media Agency Pitch Process Lacks Clarity On Client Goals, Report Says
- FTC Blasted Over Privacy Report
- Senator Blumenthal Faults FTC For Cambridge Analytica Debacle
- Sports For U.S. TV Groups: Wherever You Can Get It, Even Outside The U.S.
- Premion Taps Three Execs To Boost Local OTT Ad Sales
- The Enduring Relevance Of 'Saturday Night Live'
- Agency Evolution Is On The Horizon
- MediaDailyNews - Tuesday, Nov. 27, 2018
- Exclusive: Marketers Less Prone To Handle Programmatic In-House Than Agency Execs
- Facebook Shutters 'War Room,' Tracked False News Claims
- Cyber Monday Forecast As A $7.8 Billion Day, Supported By $2B From Smartphones
- WPP Restructures Around Integration And Single P&Ls
- Trump Proposes New Global TV Network To Compete With CNN
- Trump's Global TV Network Plans: Few Facts, Wrong "F" Word?
- Native American Newsrooms Endure Press Suppression, Intimidation
- DAZN To Bring Ads To Streaming Platform
- Google To Release Agency Client Information For California Federal Court Trial
- Quad/Graphics Acquires Periscope
- Is AKQAOgilvy Next?
- Brit+Co Launches New Podcast Focused On Positive Female Images, Changemakers
- Entrepreneur Media Honors Top Cannabis Leaders, Christian Cannabis Site Launched
- Tiger Woods, Phil Mickelson, And Why OTT Is About The Product As Much As The Content
- MediaDailyNews - Monday, Nov. 26, 2018
- Pivotal's Wieser Revises Ad Outlooks Upward, Cites Strong Economic Indicators
- NBC To Reduce Ad Load, Lessen Reliance On Traditional Measurements
- Black Friday Starts Early Morning With $643 Million In Online Spend
- Black Friday + Cyber Monday = Green Q4
- Fox News Readies For Fox Nation Streaming Launch
- DoubleVerify Introduces Goal-Based Reporting For Global Brands
- WPP's Latest Consolidation Move: Wunderman-JWT Merger
- Early-Season Declines For Syndie Shows, But 'Last Man Standing' Soars
- Hours Of TV Watching: Great For Networks, Not For Your Health
- Hulu Sells $0.99 Subscriptions In Bid To Grow Market Share
- Original Christmas Movies Provide Proven Formula For Smitten Viewers
- GoCompare Calls Media-Buying Review
- MediaDailyNews - Friday, Nov. 23, 2018
- Facebook's Ad Platform Disapproves Of Black Friday Ads
- YouTube To Introduce 'Ad Pods' That Stack 2 Commercials Together
- 'Stephen Colbert' Tops In Late-Night Viewers, National Ad Revenues Remain Stable
- adMarketplace Looks To Bypass The 'SERP Swamp'
- Content Analyzer Diesel Labs Taps New Media Vets Cohen, Grant As Advisors
- 'Tis The Season For Short-Form Video Campaigns
- OTT Platforms Grab Bigger Ad Gains
- How Liberty Media Learned To Love Pandora
- Facebook Responsible For Illegal Ads, Think Tank Says
- Report: 22% Of Consumers Toss Products If They Dislike Brand's Advocacy
- Digital Publishers Debate Future As Competition For Ad Dollars Intensifies
- Window-Shopping Alecia's Shoppable Streaming Service
- MediaDailyNews - Wednesday, Nov. 21, 2018
- IHeartMedia Buys Programmatic Audio Platform Jelli, Enhances Media Buying
- Tech Bidder Attracted To Fox's RSNs, Possible Platform, Sports Model Shift
- Obit: 'Mad Woman' Jane Maas, Dead At 86
- Army Selects DDB To Manage Its $4 Billion Account
- NFL's TV Ratings Score 3% Uptick
- Dow Drops 1,000 Points, Media Stocks Hard Hit
- The Best Thanksgiving Episode Of All Time
- America Has A Bad Case Of Potus Mouth
- It's Not Whether We Like Advertising, But If We ACCEPT Advertising
- Avocados From Mexico Finds Smartphones A Strong Influence In Interactive Ads
- Discovery Nearly Doubles 'Go' Streaming Library
- Coca-Cola Retains MediaCom For Five More Years
- Havas Moves Outdoor Business To Talon
- MediaDailyNews - Tuesday, Nov. 20, 2018
- Nielsen Taps Madison Ave. Vet David Kenny As CEO, Continues Strategic Review
- YouTube Tests Ad-Supported Movies
- IPG's Cadreon Taps Neo@Ogilvy's Muzzy As President, North America
- October TV Usage Virtually Flat
- The Impact of Algorithms: Q&A With Kantar's J. Walker Smith
- TV Production Outlays Climb To $100 Billion
- NBCU Ups Stimmel To EVP, Lifestyle And Hispanic Ad Sales
- Conde Nast Names Entertainment President, McClatchy Taps New Vice President, National Digital Sales
- Study: Shoppers Will Share Personal Data For Personalized Ads
- Reporters Are A Pain -- It's Their Job
- MediaDailyNews - Monday, Nov. 19, 2018
- Zenith: Programmatic Approaches Two-Thirds Of Digital, Begins To Flatten
- Ad Industry's Newest Exchange Trades Trust, Not Inventory
- Images Are New Playground For Malicious Code, Costing Advertisers Millions
- Amazon's 'Thursday Night Football' Stream Up 22%
- Criterion Inks Deal With WarnerMedia To Launch Streaming Film Service
- Spot TV Measurement Improvements Should Not Equal An Accountability Black Hole
- Marketers Looking For New Data Metrics
- Burke Named As President, ABC Entertainment
- Scandals, Stock Drops May Hit Facebook Where It Counts: Its Pocketbook
- Tony Hawk Is Latest Celeb To Open An Ad Agency
- Judge Orders White House To Restore CNN Reporter's Press Credentials
- 'Travel + Leisure' Debuts 'Locals,' Its First IGTV Series
- MediaDailyNews - Friday, Nov. 16, 2018
- Connected TV-OTT Ad Fraud Is Rising
- Horizon, Essence, Omnicom, Others Named MediaPost's Agencies 'Of The Year'
- Google Launches Black Friday, Cyber Monday Experiment, Using Promotion Extensions
- Blockthrough Acquires PageFair To Support Publishers With Ad-Blocking Analytics
- Court Urged To Reject Trump's 'Dangerous Legal Position' Over Press Passes
- Does A Brand's Purpose Really Impact Sales?
- Midterm Political Ad Tally: $5.25 Billion, Advantage Shifted To Democrats
- SheKnows Media Rebrands As SHE Media, Shares 'Business of Influence' Research
- Dismissed! GAO Upholds Its Decision Booting McCann From Army Review
- D2C Marketers Will Accelerate Visibility Into TV's Kicker Effect
- Tremor Video DSP Inks New Deal With Alphonso, Expands TV Retargeting
- Facebook Refutes 'NYT' Story About Its Refusal To Investigate Russian Election Hacking
- Arkadium Offers AI-Powered Ad Tech To Sports Advertisers, Publishers
- Viacom Records U.S. Ad Declines, Paramount Pictures Revenues Soar
