MediaDailyNews Editions for August 2021
- MediaDailyNews - Tuesday, Aug. 31, 2021
- Few Clients, Agencies Eyeing Alternatives To Traditional RFP Process
- Space No Longer The Final Frontier: Dentsu Enables You To Travel There Via Your Phone
- NFL Adds Sportsbooks Deals For New TV Season
- Sports Betting Ops Ramp Up National TV Messaging As NFL Season Kicks Off
- Small Businesses Boosting Digital Ad Spend, But Not Seeing Benefits
- Vanilla Sky -- And Beyond
- Trust In News Outlets Falls To Recent Low, Especially Among Republicans
- Google Could Pay Apple $15B To Keep Its Search Engine The Default On Safari
- Former PMI Execs Launch Agency Dedicated To Clients In Highly Regulated Industries
- DoubleVerify Acquires Ad Verification Firm Meetrics, Offers New Ad Transparency Score
- MediaDailyNews - Monday, Aug. 30, 2021
- Is The RFP Process Broken? Most Clients And Agencies Think So
- Why Did The Advertiser Cross The Road?
- Consumers Want Personalized Content, Research Suggests Brands Are Having Trouble Delivering It
- Amazon Advertising Spurs Growth Of Dedicated Agencies
- New Hulu Drama is Tailor-Made For An Anxious Age
- ESPN Aims For $3 Billion In Sports Wagering Licensing Deals: Report
- Artificial Lack Of Intelligence
- Cinema Ad Net NCM Taps Tunick As First CMO
- IBM Watson, Reelgood Offer NBCU New Measurement Proposals
- MediaDailyNews - Friday, Aug. 27, 2021
- Havas Asserts Tech Sovereignty, Forms Entity To Build It For Clients
- FCB, Spotify Launch 'Playlist' Campaign Targeting CMOs
- TikTok Tests Longer Video, More Options For Advertisers
- New 'Turner & Hooch' Series Is A Doggone Pleasure
- NBC Wants Measurement 'Independence' - Now Define It
- Forecast: 2022 Midterm Political Ads To Hit $7.8 Billion; Broadcast TV Up 30% To $3.8 Billion
- Report: Ads From Major Platforms, Brands Support Piracy -- And Apps Are Now Driving The Threat
- The Surge In Retail Ad Platforms, Demystified
- How Do You Beat The 7-38-55 Rule When Working Remotely?
- Apple Settles Antitrust Battle, Will Pay $100 Million And Revise App Store Policies
- MediaDailyNews - Thursday, Aug. 26, 2021
- Walmart Launching DSP With The Trade Desk, Will Connect Online With In-Store
- Are Local Advertisers Growing Too Reliant On Digital? Agencies Think So
- Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
- Fox Corp. Doubles Down On Blockchain, Invests In Content Distribution Platform
- Americans More In Favor Of Government And/Or Tech Restricting False Info Online
- Appreciating 'Ted Lasso': Are We 'Two Tents' To Be Rom-Communists?
- Netflix To Hype Fall Lineup With 1st Livestreamed Global Fan Event
- Axel Springer To Acquire 'Politico,' 'Protocol,' Edit Team Remains In Place
- MediaDailyNews - Wednesday, Aug. 25, 2021
- Comscore Seizes On Nielsen Debacle, Expedites MRC TV Audit
- Report Reveals Incessant 'API' Updates Draining Marketer, Agency Resources
- 4A's Creates Agency Review Participation Agreement
- P&G Says 'Objective' Media Metrics Needed, Most NBCU Data Partners Submit RFPs
- Vizio Ads Post More Than $100 Million In Upfront Deals
- Facebook Prevails In Battle Over Housing Ads
- U.S. Space Force Debuts Recruitment Campaign
- Cesar Millan's Understanding Of Dogs Is Wondrous To Behold
- 'The Washington Post' Is Expanding Its TikTok Team, App Reaches 1M Followers
- Trump Seeks Court Order Forcing YouTube To Restore Channel
- Paying For Content And Experiences - But Not Always Media Ones
- MediaDailyNews - Tuesday, Aug. 24, 2021
- Credit Bureau TransUnion Launches Consumer Targeting Platform, Can Validate People's Identities
- NBCU Seeks Nielsen 'Independence,' Sends RFPs To 50+ Potential Suppliers
- Outfront Media, Biden Administration, Others Urge Court To Reinstate Curbs On Digital Signs
- OAAA, IAB Tech Lab Partner To Align DOOH With OpenRTB
- Google And New Mexico Reach Settlement Over Children's Privacy
- What Nielsen MRC Accreditation Hiatus Means for Advertisers - Not Much
- TV Beer Spending Soars Nearly 50% YOY
- D2C Brands Rev Up Ad Spending, Especially On TV
- Latest Streamer-Wireless Tie-In Deal: Apple TV+ and T-Mobile
- Marketers And Funnel Vision
- New Era At Accenture Interactive As Droga Is Poised To Take The Reins
- Recovery In Ad Spending Mostly Lifts Digital Sales
- Major Events Boost TV News Viewership, Advertising Follows
- Vehicle Reveals Continue Without New York Auto Show
- MediaDailyNews - Monday, Aug. 23, 2021
- Anglo Ad Markets Surge 52% During Q2, 25% in First Half
- More 'Jeopardy' Drama: Mike Richards Departs, Ken Jennings Seen As Front-Runner
- 'Jeopardy!' Twists And Turns Make For A Fascinating TV Story
- The Talibrand, New And Improved
- New Data Supports The Ad Industry's 'Herd Immunity,' At Least In Anglo Markets
- Spirits Conjure 'The Walking Dead,' 'The Hype'
- Study Indicates Ads Placed In News Media -- Especially Print -- Outperform Social
- Facebook Squelched An Earlier, More Negative, Content Report
- Summer Theatrical Business Slowly Improves, 'Free Guy' Tops For Second Week
- WPP Acquires AI Specialist Satalia, Aligns It With WT Commerce
- Public Willingness To Restrict Online Freedom Is Worrisome
- Nexstar Acquires 'The Hill' For $130 Million
- What If Today's Ad Strategies Are All Wrong?
- Nick Davatzes, Founder Of A+E Networks, History Channel, Dies At 79
- YouTube Surpasses 2 Million Creators In Monetization Program
- ViacomCBS Cancels VidCon For 2nd Consecutive Year Due To COVID
- Twitter's Newsletter Subscribe Button Is Live - For Some Users
- MediaDailyNews - Friday, Aug. 20, 2021
- Ad Market Expands 43% In July, Smaller Categories Outpace Top 10
- GM Partners WIth AT&T To Increase 5G Connectivity In Vehicles
- Google Will Allow Advertisers To Adjust Conversion Values In Smart Bidding
- Study Indicates Ads Placed In News Media -- Especially Print -- Outperform Social
- You Won't Learn Anything New From This College Comedy
- FTC Bulks Up Antitrust Complaint Against Facebook
- Facebook Critics Cheer FTC's New Antitrust Case
- AT&T Offers Ad-Supported HBO Max Free To Cricket Wireless Unlimited Users
- Media Measurement Market Fragmenting Just Like Media Consumption
- Survey: Best Pandemic-Era Brands See Netflix, Amazon, Apple In Top 5
- MediaDailyNews - Thursday, Aug. 19, 2021
- Catalina Solves Real-Time Attribution In Physical World, Measures Out-Of-Home Sales Lift
- Advertisers Beef Up Claims Against LinkedIn Over Inflated Metrics
- Facebook Reports Content Improvement, Concedes 'There Is No Perfect Here'
- Incredible Story Of How Cher Saved A Suffering Elephant
- Climate Change For TV: Banning TV Fossil-Fuel Ads
- Pope Francis Stars In Ad Council's Latest PSA For COVID-19 Vax
- P&G's Always Teams With Thrive Global To Launch Period-Tracking App
- Nielsen's New Gauge Metric: Streaming TV Rises, Cable Loses Ground In July
- The Mobile Medium Is Not The Message: It's Much, Much More
- Fox News Media Requires Workforce To Report Vaccination Status
- Rachel Maddow's Court Victory Bodes Well For Right-Wing Media
- Jonah Gitlitz, Former DMA Head, Dies At 92
- Michael Moore To Publish Newsletter With Substack
- MediaDailyNews - Wednesday, Aug. 18, 2021
- Comscore Teams With NewsGuard To Thwart 'Misinformation' Ad Buys
- Twitter Tests Feature That Lets Users Call Out Misinformation
- Agency Study Shows TikTok Now Ranks Fourth Among Local Shops
- 2022 Midterm Ad Spending Projected To Hit $8.9B
- Facebook, TikTok, Twitter, YouTube Make Separate Rules On How To Address Taliban Content
- Walmart Shows Strength, Amazon Just Dethroned It
- Attacks On 'Long Island Medium' 9/11 Special Are Unfair
- Bounteous Names Heads Of Media And Customer Marketing
- Social Media Reflects Rights Vs. Obligations Split
- Summer Entertainment Prime-Time Viewing Down 3% In Nielsen L3 Metric, 'America's Got Talent' Dominates
- It's 2021: The Metaverse, Having To Wear Pants Again
- Bloomberg Names Soo Kang As Global Chief Of Media Distribution
