To generate fraudulent impressions, the botnet spoofs real publishers' URLs, sending false signals to ad servers that the impressions came from a CTV device. Read the whole story
Please join the editors of MediaPost in congratulating this year's Agency of the Year awards winners: Horizon Media; Essence; Omnicom; Publicis Media; Merkle; Mutual … Read the whole story
Google is rolling out a two-week experiment that will allow advertisers to promote special deals in Black Friday and Cyber Monday ads using Promotion … Read the whole story
Blockthrough, which helps online publishers recoup ad dollars from ad blockers, announced the acquisition of analytics technology PageFair on Thursday. Read the whole story
The White House Correspondents' Association is asking a federal judge to reject President Trump's view that he has "absolute discretion" to revoke the press … Read the whole story
Do companies really need a "purpose," as suggested by the ANA? Read the whole story
2018 campaign ad spending set new bars for both broadcast TV and digital media, according to Kantar Media and its CMAG political media specialty … Read the whole story
To help creators diversify revenue, SHE Media offers members access to its ad product portfolio, which provides a range of services including media, brand … Read the whole story
But it isn't over yet -- McCann has indicated it will appeal in U.S. Federal Court. Read the whole story
When will TV companies start getting at least partial credit for the kicker effect they provide to search and social ads? Read the whole story
Tremor Video DSP and Alphonso have had an exclusive partnership for the past three years. The renewal will sustain that relationship, while allowing for … Read the whole story
Former Chief Security Officer Alex Stamos was dissuaded from publishing a report on Russian hacking in January 2017, the newspaper reports. Also, Facebook paid … Read the whole story
InHabit, Arkadium's AI-powered technology, reads an article and automatically supplies an interactive editorial unit, called a "factive," that relates to the material and is … Read the whole story
Viacom's fiscal fourth-quarter results showed a steeper drop in U.S. ad sales -- down 4.3% -- versus the preceding quarter's 3.5% fall. Read the whole story