I've been writing columns for a number of years now on the state of the online lead generation space. One of the things that strikes me, in the nine years I've been in this space (now THAT is a frightening thought), is that not a whole lot has changed at the core. Sure, there have been outwardly facing changes -- we had "data collection," "data dumping," etc. --that just led to massive amounts of spamming. Now consumers have managed to manage their spam, and email is as strong as ever. Different, but stronger.