It's no secret -- smartphone adoption won't be slowing down anytime soon. And as advances in mobile technology bring these devices closer to the experience provided by the standard computer, there will be an opportunity for marketers to bring consumers richer advertising experiences. Through the power of mobile applications or clever use of the mobile web, marketers will have several channels to try and generate solid leads. But before you launch that next campaign, perhaps take the tips below into account.

Without question, social media is proving itself increasingly valuable as a way to reach out to and connect with consumers. Plus, it's easy to measure and provides nearly instant gratification -- for both our online audience and for us as marketers, too. Does that mean you should be focusing solely on social media for lead generation?