It's no secret that LinkedIn company pages are an excellent social channel for B2B marketers -- especially if you take certain steps to ensure you're optimizing your company's page to its full potential. As of February, there were more than 150 million active LinkedIn users, more than 2 million LinkedIn company pages, and more than 1 million LinkedIn groups. Professionals actively research and discuss their respective industries on LinkedIn, making it a terrific outlet to introduce your brand to prospective customers while keeping current ones updated and educated. So how do you get an edge on your competitors? It starts …