Results for December 2009
- Free's No Good Unless They Want It Posted by Gary Kreissman on Dec 11, 11:30 AM
- Have you read "Free"? That's Chris Anderson's current business bestseller, following "The Long Tail." Anderson makes a strong case for giving away value in the digital environment in order to get greater value in return (over time). Very compelling. Many versions of the Free model have already worked to some degree -- from news to air travel. But how does Free link to performance? It's all about the offer.
