This past year there's been much controversy in the online lead generation category regarding so-called "incentive sites." As a person who has worked in online lead generation since its formative days nearly a decade ago, I'd like to take the opportunity to clear up some of the confusion and misperception
So the Federal Trade Commission finally bagged its self-proclaimed elephant. After a long trek through the incentivized lead generation underbrush, the feds got ValueClick Inc. to fork over $2.9 million stemming from some of ValueClick's business activities. This came almost simultaneously with the news that eBay is leaving ValueClick's Commission Junction affiliate network in favor of eBay's new in-house affiliate marketing program. If getting all bad news behind you once and for all is part of its corporate strategy, then ValueClick must be in for better days ahead.
I'm a male, gainfully employed, in my mid-30s, married with two children. Look at the messages in my email inbox, however, and you would have to believe that someone in my demographic is in need of a home treatment for wrinkles, a high-paying position as a rebate processor, a service to help me meet local singles, and the ultimate way to have smooth and beautiful feet.
My bet is that 99% of you immediately answered "no" when you read this question. Many may have even preceded their negative response with a stronger word! Then, there is the one percent of you that answered "What would I get in return?" I'm sure no one just replied, "Sure."