- Chevy Backs Oprah's 'No Phone Zone'
Marketing Daily, - Friday, April 30, 2010
Chevrolet has signed on to sponsor the Oprah Winfrey/Harpo Studios "No Pho ...
- Bosch Is All Lit Up With New Campaign
Marketing Daily, Karl Greenberg - Friday, April 30, 2010
Bosch Spark Plugs is touting its relationship with race team Hendrick Motorsport ...
- Mercedes Re-Ups With Fashion Week
Marketing Daily, - Thursday, April 29, 2010
Mercedes-Benz USA has renewed its title sponsorship for Fashion Week over t ...
- Ford Fiesta Featured On 'Funk Flex Full Throttle'
Marketing Daily, - Thursday, April 29, 2010
Flex will customize one of the cars on the episode. Ford sa ...
- ISC Ends Exclusivity At NASCAR Races
Marketing Daily, Karl Greenberg - Thursday, April 29, 2010
ISC is letting all NASCAR automakers -- Toyota, Chrysler, GM and Fo ...
- Déjà Vu: Suzuki Dangles Free Gas In Promo
Marketing Daily, Karl Greenberg - Thursday, April 29, 2010
"Kizashi is a surprisingly good product for a key segment of t ...
- Toyota Replaced By BMW As Most Valuable Global Car Brand
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 29, 2010
Toyota has slipped to No. 2 on Millward Brown's BrandZ Top 1 ...
- New Name For Sedan Formerly Known As Sebring: Chrysler Nassau
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 29, 2010
...
- Ford Set To Be No. 2 In U.S. This Year: Edmunds.Com
Marketing Daily, - Wednesday, April 28, 2010
Ford might end the year as the big No. 2 in t ...
- Nissan Grabs Comms Guy From Bentley
Marketing Daily, - Wednesday, April 28, 2010
Nissan North America, Inc. has tapped David Reuter to be director, corpora ...
- Audi Campaign Centers On 'Iron Man 2'
Marketing Daily, Karl Greenberg - Wednesday, April 28, 2010
Besides running a month-long late night TV and national cable campaign a ...
- Millward Brown BrandZ Ranking Sees 4% Gain For Top Marketers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 28, 2010
The value of the top 100 global brands rose by 4% ...
- GM's Market Share Declines A Bit; Ford Beats Estimates
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 27, 2010
General Motors' market share has slipped to levels below the company's turnarou ...
- Mobil 1 Goes Drifting With Gardella
Marketing Daily, - Monday, April 26, 2010
ExxonMobil has signed a deal with Gardella Racing for the 2010 seas ...
- Dodge In It To Win It With Challenger Sweeps
Marketing Daily, - Monday, April 26, 2010
The giveaway version wears a black-and-orange paint scheme that mirrors Penske Racing ...
- Ford, GM Paying Out Rope At China Auto Show
Marketing Daily, Karl Greenberg - Monday, April 26, 2010
Ford's exhibition there, its largest to date, touts its forthcoming lineup ...
- Hertz Buys Dollar Thrifty For $1.2 Billion; Will Keep Brands Alive
Around the Net In Brand Marketing, Thom Forbes - Monday, April 26, 2010
Hertz Global Holdings is buying Dollar Thrifty Automotive for about $1.2 billio ...
- Electric Cars Prepare Consumers For Debut
Marketing Daily, Karl Greenberg - Friday, April 23, 2010
The electric car is coming, but are consumers and the power infrastructu ...
- PR Newswire Drives Grand-Am Race Car Sponsorship
MediaDailyNews, David Goetzl - Friday, April 23, 2010
A leading press release distributor has begun sponsoring a car in t ...
- Ford Will Build Three-Cylinder Engine For Chinese Market
Around the Net In Brand Marketing, Thom Forbes - Friday, April 23, 2010
Ford is going to build a three-cylinder, 1.0-liter, direct-injection, turbocharged engine f ...
- Chrysler Has Good News, Not So Good News: Edmunds
Marketing Daily, - Thursday, April 22, 2010
Edmunds.com says the Fiat/Chrysler combine is on track to meet its go ...
- Autos See Lower Incentives, Slightly Higher Sales
Marketing Daily, Karl Greenberg - Thursday, April 22, 2010
April is winding down, which means automotive industry watchers in the U. ...
- Ford Brings Cars, Charity Program To Military Bases
Marketing Daily, - Thursday, April 22, 2010
Ford is launching a program this week that links test drives ...
- Gillette To Sponsor Nascar Sprint Cup Series
MediaDailyNews, - Friday, April 23, 2010
Gillette will sponsor the Nascar Sprint Cup Series race at Pocono Racew ...
- Automotive Mom
Engage:Hispanics, Cynthia Nelson - Thursday, April 22, 2010
Hispanic moms are a key and influential target for automotive communications, particular ...
- Chrysler Posts Positive Report
Marketing Daily, Karl Greenberg - Wednesday, April 21, 2010
Chrysler's message with its latest quarterly report is that things are turni ...
- GM Pays Back Government Loan
Marketing Daily, - Wednesday, April 21, 2010
General Motors CEO Ed Whitacre said on Wednesday that the company h ...
- Shell, Penske, Ink Racing Deal
Marketing Daily, Karl Greenberg - Wednesday, April 21, 2010
Shell Oil and Penske Corp. have signed a multi-year partnership around bo ...
- Who Owns/Leases A Hybrid?
Marketing Daily, - Wednesday, April 21, 2010
Top 10 DMAs in which reside adults who own or lease ...
- Does Your Media Plan Have AWD?
Marketing Daily, Judy Franks - Wednesday, April 21, 2010
We must understand how this hyper-mobile experience will affect the context a ...