- Q&A: VW Has A Unique Position, Even Underwater
Marketing Daily, Karl Greenberg - Friday, November 30, 2012
The brand itself is souped up, with increasing sales, consideration and mark ...
- Fram Partners With Deegan For Motorsports Deal
Marketing Daily, Karl Greenberg - Friday, November 30, 2012
Oil filter brand FRAM will partner with freestyle motocross rider Brian "T ...
- Fisker Seeks Dance Partner
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 30, 2012
Hoping to overcome a string of setbacks and get its product progr ...
- Live Nation Deal: Just Press 'Play' For Chevy Sonic
Marketing Daily, Karl Greenberg - Thursday, November 29, 2012
The site is focused almost entirely on fan content culled from soci ...
- Mazda Drives 'Alternative To Premium' Position
Marketing Daily, Karl Greenberg - Thursday, November 29, 2012
Russell Wager, VP of marketing at the Irvine, Calif.-based Mazda North Americ ...
- Chevrolet Partners With Dailybreak For Holiday Push
Marketing Daily, Karl Greenberg - Thursday, November 29, 2012
Chevrolet is partnering with brand marketing platform Dailybreak, for a "Home f ...
- Nielsen: When People Look At Toyota, They See Green
Marketing Daily, Karl Greenberg - Thursday, November 29, 2012
New Nielsen data says that consumers think Toyota's Prius vehicles, and t ...
- Auto Market Chugging Along
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 29, 2012
Amidst growing signs that the U.S. economy is clearly on the men ...
- Chrysler's Francois 'Grand Brand Genius'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 29, 2012
Olivier Franois, the CMO for Chrysler Group, is Adweek's Grand Brand Geni ...
- J.D. Power: Peering At Dealers Through The Digital Screen
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
When it comes to online reputation, auto dealers are no different th ...
- Infiniti To Tap Cirque Du Soleil For Detroit Reveal
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Infiniti will tap Cirque du Soleil unveiling a luxury sports sedan ...
- Jaguar Film Touts New F-Type
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Jaguar is touting its F-Type with a short film featuring actor Dami ...
- Mintel Hires Auto Analyst
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Chicago-based market consultancy Mintel has hired a go-to guy for cars. Col ...
- Porsche Creates Experience Center
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 28, 2012
Think having the chance to drive your new sports car on ...
- Top Gear Magazine Puts Fans In Aston Martin
Around the Net In OMD Europe, Nina Lentini - Tuesday, November 27, 2012
Top Gear Magazine has worked with independent global mobile marketing company So ...
- Chrysler, Carhartt Create 'Imported From Detroit' Apparel
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
Carhartt and the Chrysler brand have launched a new line of limit ...
- GM Cars Integrate Apple's Siri, Safari
Online Media Daily, Laurie Sullivan - Tuesday, November 27, 2012
What could be a blow to Google will likely turn solid go ...
- Mainstream And Luxury Cars Converge
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 27, 2012
Luxury auto brands are making money on entry luxury vehicles. As th ...
- Ford Leads In Vehicle Profit
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 27, 2012
All of Detroit's automakers are now making money. But Ford Motor C ...
- BMW Guggenheim Project Launches Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 27, 2012
The BMW Guggenheim Lab has launched a contest, Rethinking Kala Nagar Traff ...
- Subaru Growth Driven By 'Love'
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
At a recent meeting of the International Motor Press Association, Subaru's corpora ...
- Honda, Acura Tops In ALG Resale Value
Marketing Daily, Karl Greenberg - Monday, November 26, 2012
When it comes to resale value, Honda and Acura vehicles are wor ...
- Mars Wins NASCAR Marketing Award
Marketing Daily, Karl Greenberg - Monday, November 26, 2012
Mars gets the checkered flag for 2012 NASCAR Marketing Achievement Award. T ...
- Volkswagen Plans Big Expansion
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 26, 2012
Volkswagen will invest $65 billion, or EUR50.2 billion, over the next thr ...
- Born In The Racing Pit, Luna-C Moves Outward
Marketing Daily, Karl Greenberg - Monday, November 26, 2012
Luna-C Clothing, which now backs BGB Motorsports for the Grand-Am Rolex ...
- Jaguar Roars Into All-Wheel Drive
Marketing Daily, Karl Greenberg - Friday, November 23, 2012
"As we were developing the business case for AWD, we looked ...
- Ford Quotes Tupac For Fusion
Marketing Daily, Karl Greenberg - Wednesday, November 21, 2012
Ford is touting the Ford Fusion to African Americans with a n ...
- Ad Titan Makes AAF's Hall Of Fame
Marketing Daily, Karl Greenberg - Wednesday, November 21, 2012
Gerry Rubin, the co-founder of Honda's agency for 38 years, RPA (whi ...
- Jaguar Teases XFR-S
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 21, 2012
The new XFR-S is a jaguar among lambs at the L.A. Au ...
- Honda Launches Humorous Year-End Campaign
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Honda is joining the year-end sales mix with "Happy Honda Days." T ...