Infiniti To Tap Cirque Du Soleil For Detroit Reveal
Infiniti will tap Cirque du Soleil unveiling a luxury sports sedan at the North American International Auto Show in January. The company will host a live stream of the event at InfinitiUSA.com and on the brand’s Facebook page, Facebook.com/Infiniti.
Also, Infiniti’s new president Johan de Nysschen will talk about the new strategy for the brand, which this year decamped to Hong Kong to get a new perspective. Infiniti said the move is working, as it has posted U.S. sales increases year-over-year of 20.6% through October.