- Knicks Extend All-Star Campaign
MediaDailyNews, - Wednesday, December 29, 2010
The NBA's New York Knickerbockers are extending a program they recently launch ...
- T-Mobile Leverages NBA Tie For TV Ads
Marketing Daily, Aaron Baar - Wednesday, December 22, 2010
"So much has changed about the fan experience in the 21st centu ...
- AmEx Returns To NBA Fold In Big Way
Marketing Daily, Karl Greenberg - Tuesday, December 21, 2010
As the Official Credit Card Partner of the NBA, American Express wi ...
- Global Bank Activates Against U.S. Pro Hoops
Marketing Daily, - Tuesday, December 21, 2010
BBVA Group is launching its "Official Bank of the NBA" status wi ...
- AmEx Scores Major NBA Partnership
MediaDailyNews, Karl Greenberg - Tuesday, December 21, 2010
American Express is back with the NBA after a five-year absence, b ...
- Advertisers Look To Gain In Today's UConn Basketball Game
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 21, 2010
At 7 pm, UConn's women's basketball team looks for its record-making 89 ...
- Armenians To Turkish Airlines: No On Kobe
Marketing Daily, - Monday, December 20, 2010
Armenian Americans are protesting L.A. Lakers star Kobe Bryant signing as spokespers ...
- CBS To Stream College Basketball Online, Mobile
MediaDailyNews, David Goetzl - Wednesday, December 15, 2010
CBS Sports will again simulcast a run of college hoops games grat ...
- Kia Effort Backs Optima With Cinema, Bowl Buy
Marketing Daily, Karl Greenberg - Thursday, December 9, 2010
Michael Sprague, VP of marketing for the Irvine, Calif.-based automaker, tells Marketi ...
- ESPN Shoots Marquee Teams In NCAA Doubleheaders
MediaDailyNews, David Goetzl - Thursday, December 9, 2010
The days of top college basketball teams avoiding tough competition early ...
- The Russians Are Here And The Nets Are Coming!
Marketing Daily, Karl Greenberg - Monday, December 6, 2010
Fred Mangione, SVP of ticket sales and marketing for the Nets, tel ...
- Turner, CBS Find Rhythm As NCAA Teammates
Around the Net In Media, Fern Siegel - Wednesday, November 17, 2010
The joint sales effort between Turner and CBS came about when t ...
- Knicks Sign Boost Mobile As Official Team Telcom
Marketing Daily, - Friday, October 29, 2010
Boost Mobile will be new on the roster of team sponsors ...
- Knicks Call Boost Mobile Official Telcom
MediaDailyNews, Karl Greenberg - Friday, October 29, 2010
Boost Mobile will be new on the roster of team sponsors ...
- N.J. Nets Sign Deal With Russian Airline Aeroflot
Marketing Daily, - Wednesday, October 27, 2010
As part of the deal Aeroflot will receive a variety of televisi ...
- Hugo Boss Signs As Sponsor of New York Knicks
Marketing Daily, - Wednesday, October 27, 2010
The New York Knicks have signed fashion brand Hugo Boss in ...
- LeBron's Heat Nets TNT Best NBA Ratings
MediaDailyNews, Wayne Friedman - Wednesday, October 27, 2010
The debut of big NBA star LeBron James with the Miami He ...
- Knicks Reach Out, Seeking a Connection To Disillusioned Fans
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 27, 2010
...
- 1800 Tequila Signs Marketing Deal With N.Y. Knicks
Marketing Daily, - Tuesday, October 26, 2010
As part of the marketing partnership, 1800 Tequila branding will be ...
- Volvo Goes East As Conference Sponsor
Marketing Daily, - Monday, October 25, 2010
Volvo is reaching out to "social media influencers" at the 16 B ...
- NBA Season Starts; Brands Already At Play
Marketing Daily, Karl Greenberg - Monday, October 25, 2010
Emilio Collins, SVP global marketing and partnerships for the league, says: " ...
- Rejection By NBA Gives New Shoes Even Greater Bounce
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 21, 2010
...
- NBA Prompts Fans To 'Check In' With New Turnstile App
Around the Net In Media, Fern Siegel - Wednesday, October 20, 2010
The National Basketball Association is getting in on the location-based "check i ...
- Dunkin' Donuts Inks Deal With Celtics Guard
Marketing Daily, Karl Greenberg - Wednesday, October 20, 2010
Dunkin' Donuts has signed a deal to make Celtics All-Star guard R ...
- Q&A: Kia's Tim Chaney Eyes 4-Point Play
Marketing Daily, Karl Greenberg - Tuesday, October 19, 2010
"In the beginning of our relationship with the NBA a few yea ...
- Kia Extends Its Sponsorship Of The NBA
Marketing Daily, Karl Greenberg - Monday, October 18, 2010
The company's activities start with the Kia NBA Tip-Off '10, where t ...
- Right Guard Total Defense, NBA In Overtime
Marketing Daily, Karl Greenberg - Tuesday, October 12, 2010
Right Guard deodorant brand, since 2006 a division of Henkel North Americ ...
- Univision Shoots New Partnership With NBA
MediaDailyNews, David Goetzl - Tuesday, October 12, 2010
With an established online partnership with the NFL, Univision is launching ...
- Stoli Signs With New Brooklyn Arena
Marketing Daily, - Friday, October 8, 2010
In addition to NETS Basketball, the Barclays Center, scheduled to open ...
- It's Not About The Billboards: MSG's O'Neil
Marketing Daily, Karl Greenberg - Thursday, September 23, 2010
Madison Square Garden is on a roll, inking sponsorship deals for i ...