Tag results for "branded content" for 2012
- Using Mobile To Sponsor Moments: Toshiba App-Casts New Year's EveIn a multi-screen era where marketers must track user 'journeys,' brands ne ...
- Aggressive Marketing Spending on Branded ContentAccording to a new survey, "The Spending Study: A Look at H ...
- Companies Still Lack Content Marketing SkillsThere is still opportunity for companies to improve their content marketing strategi ...
- NBA Launches First 'Hoop Troop' AdThe NBA is launching the first spot of its "NBA Hoop Troop ...
- How Bikram Yoga's Universal Concept Supports Search To Develop Content MarketingIf a site visitor isn't a regular customer, who are they a ...
- Too Much Content Marketing With every brand doing content marketing, have we saturated the market wi ...
- Brands Yet To Fully Mobilize On FacebookAd campaigns don't always extend seamlessly to handheld devices. The transition c ...
- Google, Amazon Catch ContentApple got it correct when it launched iTunes (content) to drive sal ...
- Effective Content MarketingAccording to new research from Marketing Profs and the Content Marketing Institut ...
- OneSpot Helps Promote Branded ContentOneSpot is launching a new service that uses native advertising to dri ...
- Kenshoo, Shoutlet Deal Underscores Rise In Search, Social, ContentKenshoo and Shoutlet have inked a partnership that integrates paid, owned a ...
- Accenture: Most Consumers Want Control Of Custom DealsMisconceptions about personalization and privacy contributed to the slow start in onli ...
- Jaguar Film Touts New F-TypeJaguar is touting its F-Type with a short film featuring actor Dami ...
- 10 Reasons Why Branded Content Belongs On Smart TVsBrands looking to develop more meaningful consumer connections are turning to brand ...
- American Express Launches Amex ChannelAmerican Express says it is launching the largest interactive TV campaign ev ...
- Outsource Success: Brands Re-Up Content MarketingThe vast majority -- 79% -- of marketers report shifting into brand ...
- Branded Content Rising For Outsourced, In-HouseBranded content is becoming increasingly important to search marketers in driving awarene ...
- Ben & Jerry's Develops New Instagram Flavor...Local FameBen & Jerry's uses a global social net, Instagram, to go loc ...
- Online Content Discovery Heightens Traditional ShoppingOnline marketers may joke that Best Buy and other big-box retailers ha ...
- Coca-Cola Debuts Ambitious Corporate Site RevampCoca-Cola's corporate Web site has been revamped to take a more engagin ...
- OPI Video Blends Brand Color With Dancing Horse "We are big believers in advertising, and haven't pulled back," Suzi Weiss-Fischman ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- Ask: Arbitrage Doesn't Exist In The Growth StrategyGoogle's policies on Arbitrage ruffled a few feathers in Oakland, Calif. aft ...
- Sharing The Future: Brands And ContentAs brands are increasingly becoming content producers themselves, how long will ...
- So What Is Content Marketing? My feeling is that content marketing is what social was four year ...
- Viewers Come For Innovation, ContentThe lesson learned from an unusual Intel and Toshiba social media campai ...
- Oreo Daily Twist Takes Times SquareOreo's Daily Twist campaign takes over Times Square on Tuesday, with ...
- Agency CEOs: Mobile Ads Still Need ImprovementOne of the more memorable quotes from the ever-quotable late Steve Jo ...
- Lexus Partners With Out Gay fashion & lifestyle brand Out has partnered with Lexus, which wi ...
- Poer Upped To President, SMG Liquid Thread NABrent Poer has been upped to president, SMG LiquidThread North America. ...
