- IAB Tackles Engagement Issue
Online Media Daily, Gavin O'Malley - Thursday, December 20, 2012
The Interactive Advertising Bureau, along with Radar Research, have outlined three maj ...
- Jeep Launches X Games Aspen Facebook Promo
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2012
Chrysler's Jeep division will kick off the "Jeep X Games Avalanche Scrambl ...
- Reliant Backs 2013 NBA All-Star In Houston
Marketing Daily, Karl Greenberg - Monday, December 10, 2012
Global energy company Reliant is supporting several events during the 2013 N ...
- A WOW Re-election Story: Email Marketing Essential to Politcal Campaigns
Show Daily, Stephanie Miller - Tuesday, December 11, 2012
No question: Email marketing has changed how political campaigns are funded. O ...
- Pinfluencer Measures Pinterest's Engagement Value
Online Media Daily, Laurie Sullivan - Wednesday, December 5, 2012
Marketers are finding value in Pinterest. But while the social site doesn ...
- PaeDae Launches Incentive Platform For Gaming
Online Media Daily, Erik Sass - Wednesday, December 5, 2012
Santa Monica-based tech firm PaeDae is introducing a new software prize platfor ...
- OneSpot Helps Promote Branded Content
Online Media Daily, Erik Sass - Tuesday, December 4, 2012
OneSpot is launching a new service that uses native advertising to dri ...
- Source It: PHD Revamps Global Planning With Gaming System
MediaDailyNews, Steve McClellan - Thursday, November 29, 2012
The Omnicom media shop is installing a global "operating system" for intern ...
- Jaguar Film Touts New F-Type
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Jaguar is touting its F-Type with a short film featuring actor Dami ...
- Engagement Key To Making Mobile Work
Online Media Daily, Mark Walsh - Monday, November 26, 2012
Online businesses must focus on ways to build mobile engagement as custome ...
- Reach Of Facebook Posts Falls, Engagement Rises
Online Media Daily, Mark Walsh - Monday, November 19, 2012
A new study released today by WPP's GroupM suggests that Facebook use ...
- CPG Companies: Turning Video Into Value
Marketing Daily, Tim Ross, Stacey Rubin - Thursday, November 15, 2012
In the last few years, video content has become essential for a ...
- Adobe Brings TV-Like Content To Online Publishers
Online Media Daily, Laurie Sullivan - Thursday, November 15, 2012
Adobe has integrated video ad server Auditude with analytics platform SiteCatalyst a ...
- NASCAR Rolls Into The Bronx For Beyond Sport
Marketing Daily, Karl Greenberg - Tuesday, November 13, 2012
Stock car racing came to Yankee Stadiium on Tuesday, as NASCAR Chairm ...
- Mobile Video Tops Web, TV In Ad Results
Online Media Daily, Mark Walsh - Tuesday, November 13, 2012
An AdColony, Nielsen study found that consumers exposed to mobile video a ...
- Study: Connected TV Viewers More Receptive To Advertising
MediaDailyNews, Wayne Friedman - Thursday, November 8, 2012
Estimates are that around three-quarters of North American TV homes will ha ...
- Burgeson To Carmichael Lynch Consumer Ops Director
MediaDailyNews, Fern Siegel - Thursday, November 1, 2012
Carmichael Lynch named Betsy Burgeson as its consumer engagement operations director. ...
- LinkedIn Revs Up 81%, Boosts Engagement
Online Media Daily, Mark Walsh - Thursday, November 1, 2012
Professional networking site LinkedIn on Thursday reported revenue increased 81% in t ...
- We Are Social To Create Tiger Beer Social Strategy
Online Media Daily, Steve McClellan - Monday, October 29, 2012
Social media agency We Are Social has been appointed by Tiger Be ...
- Are Our Results Good? Find Out If Your Engagement Rates Stack Up
Marketing: Health, Daniella Koren - Friday, October 26, 2012
Relationship marketing (RM) programs are powerful tools that help consumers make educat ...
- Timing and Time Zone Segmentation Optimizes Retail EMailing
Research Brief, Jack Loechner - Friday, October 26, 2012
According to GetResponse findings released in October 2012, opt-in newsletters and emai ...
- Facebook Sees Growth In Brand Engagement
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 25, 2012
Facebook brand engagement has risen 896% on a year-over-year basis, according ...
- Forget Social Media Reading List - Keep It Simple
Marketing Daily, Karl Greenberg - Tuesday, October 23, 2012
There are, said Facebook's Helen Min, four dimensions of social marketing: connec ...
- Pregame Super Bowl Clips Drive Social Views, Engagement
MediaDailyNews, David Goetzl - Tuesday, October 23, 2012
As marketers plan their strategies around their Super Bowl ads, research fr ...
- Adobe Predicts Rising Mobile CPCs
Online Media Daily, Laurie Sullivan - Monday, October 22, 2012
Google's downward sliding cost per click last quarter, caused by an increa ...
- Mobile Rising: Newspapers, Magazine Readership, Ad Engagement Up
MediaDailyNews, Erik Sass - Wednesday, October 17, 2012
More tablet owners are reading newspapers and magazines on their devices: 11. ...
- The Future Of Fan Audiences
Online Media Daily, Spencer Richardson - Wednesday, October 17, 2012
Reducing audience acquisition costs, while simultaneously increasing the returns they generate remai ...
- DailyCandy Taps Moore As EVP To Enhance Cross-Platform Engagement
Online Media Daily, Gavin O'Malley - Monday, October 15, 2012
DailyCandy has named Alison Moore executive vice president and general manager, charg ...
- Olympic Ads Net Brands Higher Recall, Likeability Scores
MediaDailyNews, David Goetzl - Friday, October 5, 2012
NBCUniversal outperformed ad sales expectations in the recent London Games and amo ...
- Facebook Scrambles To Catch Up With Mobile Audience
Online Media Daily, Mark Walsh - Friday, October 5, 2012
A new Macquarie study shows that engagement on Facebook remains strong, b ...