- Kellogg Expands Engagement Capabilities
Marketing Daily, - Wednesday, August 31, 2011
The Kellogg Company has signed Alliance Data Systems Corp. subsidiary Epsilon ...
- Airline Offers Free Snacks, Sponsor Grabs Check
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 31, 2011
For a few weeks this summer US Airways has been giving passenge ...
- Quaker Promo: Heartthrob Sends Personal Messages
Marketing Daily, Karlene Lukovitz - Tuesday, August 30, 2011
In the latest twist on employing QR codes, Quaker is looking ...
- Nature's Variety Hires CMO
Marketing Daily, - Tuesday, August 30, 2011
Holistic pet food company Nature's Variety has hired Robert Bennett as chi ...
- MPG Taps Brankovic To Lead Dannon In U.S.
MediaDailyNews, Steve McClellan - Monday, August 29, 2011
Media shop MPG, a unit of Havas Media, has hired Adnan Brankov ...
- Dr. Charles Edwards, 87, Led FDA Regulatory Charge
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 29, 2011
In the 1970s, Congress passed several laws that strengthened the power ...
- Food Marketing Institute Spent Over Half A Million Lobbying In Q2
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 29, 2011
The Food Marketing Institute spent $610,000 lobbying federal officials during the seco ...
- Mentos App Helps Fans Improve Their Friends
Marketing Daily, Karlene Lukovitz - Friday, August 26, 2011
The candy's Facebook page now features an app that lets users crea ...
- Danimals Offers Playground Makeovers
Marketing Daily, - Friday, August 26, 2011
The Dannon Company's kids' yogurt/smoothies brand, Danimals, has launched a "Rally f ...
- Goya Sponsors Concerts, Food Donations
Marketing Daily, - Wednesday, August 24, 2011
As part of its "Goya Gives" campaign, a series of initiatives develop ...
- ConAgra CEO: Food Industry Needs More 'Magic'
Marketing Daily, - Wednesday, August 24, 2011
Food manufacturers are "all really struggling for growth," and the industry nee ...
- Hormel Finalizes Purchase Of Wholly Guacamole
Around the Net In Brand Marketing, Nina Lentini - Wednesday, August 24, 2011
MegaMex Foods LLC, a joint venture of Hormel Foods Corp. and Herd ...
- Kellogg Objects to Foundation's Logo
Marketing Daily, - Tuesday, August 23, 2011
Kellogg is objecting to a the Maya Archeology Initiative's application to tradema ...
- Batter Buster, General Mills Honored for Innovation
Marketing Daily, - Tuesday, August 23, 2011
The Grocery Manufacturers Association has chosen Batter Buster and General Mills ...
- Wrigley Lures Game Players To Sell 5 Gum Brand
Around the Net In Brand Marketing, Nina Lentini - Tuesday, August 23, 2011
An online ad looking for "test subjects" for an alternate-reality game h ...
- Is Food Fastest Way To App Users' Hearts?
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, August 23, 2011
Do we really need another restaurant-discovery app for the iPhone? Forkly ...
- GMA, FMI Program Tackle Food Waste
Marketing Daily, - Monday, August 22, 2011
The Grocery Manufacturers Association and the Food Marketing Institute have launched ...
- GMA Honors Conant, Wolford
Marketing Daily, - Monday, August 22, 2011
The Grocery Manufacturers Association (GMA) has presented its Hall of Achievement Awa ...
- N.Y. Can't Ban Buying Soda With Food Stamps
Marketing Daily, - Monday, August 22, 2011
Administrators of the federal food stamp program have rejected New York Ci ...
- Dannon Names Fuster SVP Marketing
Marketing Daily, - Monday, August 22, 2011
The Dannon Company has promoted Sergio Fuster to SVP, marketing, responsible f ...
- News Flash: College Kids Have Poor Nutrition Habits
Marketing Daily, - Friday, August 19, 2011
Male college students eat only about five servings of fruits and vegetabl ...
- Ronzoni Intros Boil-In-Bag Single-Serve Pastas
Marketing Daily, - Friday, August 19, 2011
New World Pasta Company's regional pasta brand Ronzoni has launched Ronzoni Pas ...
- New FiberPlus Variety Goes Up Against ... Cupcakes?
Marketing Daily, Karlene Lukovitz - Thursday, August 18, 2011
To humorously drive home the taste appeal of its new FiberPlus Caram ...
- Latest Twist On Old Oreo: Triple Double
Around the Net In Brand Marketing, Nina Lentini - Thursday, August 18, 2011
Kraft Foods introduced the Triple Double Oreo at grocery stores Wednesday, packi ...
- Consumers: Frozen Meal Serving Sizes Unrealistic
Marketing Daily, - Wednesday, August 17, 2011
Nearly one in three "family/party-sized" frozen meals labeled as having four-plus servin ...
- Pandemic Labs Named Social Media AOR, Au Bon Pain
Online Media Daily, - Wednesday, August 17, 2011
Pandemic Labs, a dedicated social media marketing agencies, was named social med ...
- Summer Of Amore: Barilla 'Invades' New York
Around the Net In Brand Marketing, Nina Lentini - Wednesday, August 17, 2011
New Yorkers are beginning to see another Barilla invasion, this one call ...
- YoCrunch Campaign Seeks Brand Awareness Hike
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 16, 2011
"It's YoCrunch Time!" trades on the fun spirit of the brand a ...
- 'Frank' Admissions In Hot Dog Lawsuit Case
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 16, 2011
Trial got underway Monday in the case of Kraft vs. Sara Le ...
- Sara Lee Deli Gets Integrated
Marketing Daily, Karlene Lukovitz - Monday, August 15, 2011
Taglined "Meat Brought to Perfection," the campaign seeks to build trial ...