New Yorkers are beginning to see another Barilla invasion, this one called the Summer of Italy: a series of events, roving street teams and product sampling that will take place over the next six
weeks.
"We believe that we are more than pasta, we are more than sauce," said Giannella Alvarez, president of Barilla's Americas Group. "We're about Italian culture and about sharing that
Italian culture with family and friends."
And with 8.4 million New Yorkers.
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