- Luxe Beauty Brands Style Digital Biz In China
Online Media Daily, Mark Walsh - Tuesday, December 18, 2012
Beauty and fashion brands are leading the way when it comes ...
- Lancome Launches Optimized Mobile, Tablet Sites
Online Media Daily, Mark Walsh - Monday, December 17, 2012
It looks like Lancome is counting on last-minute mobile shopping this yea ...
- Why Women Hate The Cosmetic Industry
Engage:Boomers, Stephen Reily - Monday, December 10, 2012
A recent survey of women over 45 confirms what the cosmetic indust ...
- Rise In Cosmetic Surgery Possibly Linked To Social Media
Online Media Daily, Steve McClellan - Friday, December 7, 2012
Is the digital era driving a heightened sense of vanity in ...
- UM Retained As Media Buyer For J&J
MediaDailyNews, Steve McClellan - Tuesday, November 20, 2012
Health care giant Johnson & Johnson has retained UM as its med ...
- Axe Sponsors Comedy Tour
Marketing Daily, Tanya Gazdik - Friday, November 9, 2012
Axw Hair has teamed up with young comedians to create the "Splitti ...
- Kimberly-Clark Hires O&M Shanghai To Craft Health Campaign
MediaDailyNews, Steve McClellan - Friday, November 2, 2012
Kimberly-Clark and O&M Advertising Shanghai have launched a digital campaign that targe ...
- GNC Expands Brand Campaign
Marketing Daily, Tanya Gazdik - Thursday, November 1, 2012
GNC will launch the second phase of its "Live Well" campaign ...
- OPI Video Blends Brand Color With Dancing Horse
Marketing Daily, Sarah Mahoney - Wednesday, October 31, 2012
"We are big believers in advertising, and haven't pulled back," Suzi Weiss-Fischman ...
- OMD Retains Media Duties For Henkel
MediaDailyNews, Steve McClellan - Monday, October 29, 2012
Omnicom Group's OMD has successfully defended its U.S. media planning and buyi ...
- Burt's Bees Deflakes With Billboard, Video
Marketing Daily, Sarah Mahoney - Friday, October 26, 2012
Each flake was actually a $3 off coupon -- 1,300 in a ...
- Walgreens Is Retail Sponsor For People's Choice Awards
MediaDailyNews, David Goetzl - Friday, October 26, 2012
Walgreens, which sells many products by the show's top backer, has sign ...
- UK Bans Dior Ad Featuring Natalie Portman
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 24, 2012
A Christian Dior mascara ad featuring Natalie Portman has been banned ...
- Zicam Relaunches Web Site
Marketing Daily, Tanya Gazdik - Wednesday, October 17, 2012
Cold remedy Zicam has launched a redesigned Web site as part ...
- J&J's Kadlec: "Disruption is over. Yay!"
Raw, Sarah Mahoney - Thursday, October 11, 2012
For marketers, the age of disruption is over, says Kimberly Kadlec, J&J ...
- In A Marketing First, Chanel Uses Brad Pitt for No. 5
Marketing Daily, Sarah Mahoney - Friday, October 5, 2012
For a 90-something-year-old brand, Chanel No. 5 has always been something ...
- Rite Aid Introduces New Format
Marketing Daily, Sarah Mahoney - Friday, October 5, 2012
Rite Aid is introducing a new format, its next-generation "wellness" store, ...
- Nutritional Supplements Continue Robust Growth
Marketing Daily, Karlene Lukovitz - Thursday, September 20, 2012
Nutritional supplements have thrived throughout the recession and its lingering aftermath, a ...
- Axe Suggests 'Showerpooling'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 19, 2012
Unilever's Axe men's brand has a new online ad campaign urging colle ...
- Whole Foods Claims Organic Label Breakthrough
Marketing Daily, Sarah Mahoney - Tuesday, September 18, 2012
For consumers looking for organic personal-care products, wading through confusing labeling ter ...
- FDA Crackdown On Lancome Claims Signals Shift
Marketing Daily - Top of the News, Thom Forbes - Wednesday, September 12, 2012
A Food and Drug Administration warning letter to L'Oral's Lancme USA presiden ...
- Men Loving Their Faces
Marketing Daily, Sarah Mahoney - Thursday, August 23, 2012
Men aren't just dabbling in their good looks, they're actually slathering: T ...
- Axe Urges Men To 'Fear No Susan Glenn'
Marketing Daily, Tanya Gazdik - Friday, August 17, 2012
Unilever's Axe brand has enlisted actor Max Greenfield for a six-episode W ...
- Johnson & Johnson Steps Up On Beauty Care Ingredients
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 16, 2012
Johnson & Johnson is indeed walking a "public relations tightrope" in pledgi ...
- Kinney Drugs Joins StoreBoard Media
MediaDailyNews, Fern Siegel - Monday, August 13, 2012
Kinney Drugs has joined StoreBoard Media, the country's largest in-store billboard netw ...
- CVS Turns To Shopkick To Boost Mobile Retail
Online Media Daily, Mark Walsh - Tuesday, August 14, 2012
Mobile loyalty service shopkick Tuesday announced CVS as its latest retail partne ...
- African-American Demos Express Ethnic Identity Differently
Online Media Daily, Gavin O'Malley - Monday, August 6, 2012
When marketing to African-Americans, is it becoming less important to emphasize ethn ...
- Nivea Enlists Designer For Facebook Contest
Marketing Daily, Tanya Gazdik - Wednesday, August 1, 2012
Beiersdorf's Nivea is partnering with designer Charlotte Ronson for a design conte ...
- Target Testing Beauty Program In Chicago
Marketing Daily, Sarah Mahoney - Monday, July 23, 2012
The retailer is unleashing 14 black-clad, brand-agnostic specialists, who will help shoppe ...
- Kimberly-Clark Launches Poise Feminine Wellness
Raw, Karl Greenberg - Tuesday, July 17, 2012
Kimberly-Clark is launching the Poise Feminine Wellness line, a new line ...