- Condom Brands Step Up Marketing Efforts
MediaDailyNews, Erik Sass - Friday, July 13, 2012
Leading U.S. condom-makers are stepping up their marketing efforts in a fier ...
- Revlon Takes Beauty Problems To Facebook
Marketing Daily, Sarah Mahoney - Friday, July 6, 2012
Revlon plans to introduce the Revlon Expression Experiment, a social media campai ...
- Revlon Takes Beauty Problems To Facebook
Online Media Daily, Sarah Mahoney - Friday, July 6, 2012
Revlon plans to introduce the Revlon Expression Experiment, a social media campa ...
- Jon Bon Jovi, Avon Introduce His/Her Fragrances
Marketing Daily, Sarah Mahoney - Tuesday, July 3, 2012
Avon and singer Jon Bon Jovi are introducing a scent called "Unplugged ...
- Study: Women Crazy for Multi-tasking Makeup
Marketing Daily, Sarah Mahoney - Wednesday, June 20, 2012
Women are craving products that can practically tap dance while singing "A ...
- LUSH Launches Mood-Boosting Color Line
Marketing Daily, Sarah Mahoney - Friday, June 15, 2012
Instead of linking them to seasonal trends, LUSH Cosmetics is marketing th ...
- BrandZ 2012 Top Global Brands: Highlights
Marketing Daily, Karlene Lukovitz - Tuesday, May 22, 2012
IBM's 15% value growth enabled it to surpass Google for the ...
- Unilever, NBCU Mix 'Best Night' Campaign With TV, Online Video
MediaDailyNews, Wayne Friedman - Monday, May 14, 2012
Unilever will use some unusual input from consumers and NBCUniversal for ...
- Total Beauty Starts Premium Sampling Program
Marketing Daily, Sarah Mahoney - Saturday, May 12, 2012
Marketing in the beauty business has long been fueled by sampling, wi ...
- Old Spice Champion: Sweet Smell Of Success
Marketing Daily, Karl Greenberg - Monday, April 23, 2012
The campaign "Believe in Your Smellf" focuses on a new product ...
- Mark Walhberg Gets Supplemental With GNC
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
Pittsburgh-based GNC Holdings is partnering with actor Mark Wahlberg for a n ...
- Avon Calls On J&J's McCoy To Rebuild Brand
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 10, 2012
Sherilyn (Sheri) S. McCoy, a trained scientist who has held a varie ...
- Unilever Ramps Up Hispanic Marketing
Marketing Daily, Karlene Lukovitz - Monday, April 2, 2012
Unilever, a leader in Hispanic marketing, is pushing forward with new initiativ ...
- Ding-Dong, Coty Calling
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 3, 2012
Sensing an opportunity to expand its offerings as well as its presen ...
- Despite Weak Flu Season, Walgreens Posts Record Sales
Marketing Daily, Sarah Mahoney - Tuesday, March 27, 2012
Walgreens says sales in its fiscal second quarter inched up 0.8% ...
- CVS Shuts Down Its Upscale Beauty Store
Raw, Sarah Mahoney - Wednesday, March 21, 2012
CVS says it is pulling the plug on its 25-store Beauty 3 ...
- What Do Boomer Women Want from Cosmetic Companies? Not What They're Selling
Engage:Boomers, Stephen Reily - Monday, March 12, 2012
In our recent survey, Baby Boomer women told us that cosmetic a ...
- TRESemme Launches Multi-Phase Digital Campaign
Online Media Daily, Gavin O'Malley - Monday, March 12, 2012
TRESemme is hoping to engage women with an inside look into Mercedes-Be ...
- Dial For Men Gets The Ladies' Pinterest
Marketing Daily, Karl Greenberg - Thursday, March 8, 2012
Dial for Men product board topics will follow common Pinterest themes li ...
- High-End Beauty: Strongest U.S. Sales In 15 Years
Marketing Daily, Sarah Mahoney - Thursday, March 1, 2012
The NPD Group says sales for prestige beauty and fragrance products total ...
- Avon Posts Loss; Lower Sales
Marketing Daily, Sarah Mahoney - Tuesday, February 14, 2012
Still in the midst of a search for a new CEO, Av ...
- LifeStyles Condoms Launches Campaign For SKYN
Marketing Daily, Karl Greenberg - Friday, February 10, 2012
LifeStyles Condoms will launch a multi-million dollar global advertising campaign in t ...
- Q&A: Men Warming Up To Skin Care
Marketing Daily, Sarah Mahoney - Thursday, February 9, 2012
It's been nearly a decade since the term "metrosexual" first popped in ...
- Gillette Goes To Fashion Week
Marketing Daily, Karl Greenberg - Thursday, February 9, 2012
Procter & Gamble's Gillette brand is focusing on menswear during New Yo ...
- Schick Goes After Gillette With Hydro 5
Marketing Daily, Karl Greenberg - Wednesday, February 1, 2012
The shaving division of Energizer Personal Care is mocking Gillette in ...
- Engaging Affluent Chinese Through Beauty Products
Engage:Affluent, Patricia Pao - Wednesday, February 1, 2012
For affluent Chinese customers, Beauty is the portal into luxury goods. Th ...
- Women Spending Big On High-End Cosmetics
Marketing Daily, Sarah Mahoney - Tuesday, January 31, 2012
Affluent women may have been cutting corners elsewhere in 2011, but ...
- Pantene Signs 11 Well-tressed Olympians
Marketing Daily, Sarah Mahoney - Friday, January 27, 2012
In the U.S., TV and print ads will rely heavily on swimm ...
- Coupons Remain Popular, Digital Searches Up
MediaDailyNews, Erik Sass - Friday, January 27, 2012
Amid continuing economic uncertainty, the total value of savings associated with coup ...
- Free Lip Gloss For Vodka?
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 23, 2012
Part of Campari's campaign in Oz for Skyy Vodka is to off ...