- American Red Cross Tells Emotional Stories
Marketing Daily, Tanya Gazdik - Thursday, December 13, 2012
The American Red Cross is launching a new "storytellers" campaign featuring unscript ...
- Fans Help Truvia Expand Dining Distribution
Marketing Daily, Karlene Lukovitz - Wednesday, December 12, 2012
The collaboration is enabling Truvia to reward early-adopter dining venues by featuri ...
- Wellmark Gets Ahead Of Curve
Marketing Daily, Tanya Gazdik - Monday, December 10, 2012
A new campaign for Wellmark Blue Cross Blue Shield talks directly ...
- Old Navy Goes Social With BuzzFeed
Marketing Daily, Karl Greenberg - Friday, December 7, 2012
Old Navy has gotten a lot of attention for its seasonal ...
- Lexus Cars Integrated Into Food Network Shows
MediaDailyNews, Wayne Friedman - Friday, December 7, 2012
Food Network has expanded its advertising relationship with automaker Lexus to ...
- Lenovo Named We Are Social Global AOR
Online Media Daily, Gavin O'Malley - Friday, December 7, 2012
Rounding out a strong year for We Are Social, Lenovo has nam ...
- The ANA Announces Multicultural Excellence Winners
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
The ANA 2012 Multicultural Excellence Award Grand Prize winners were announced ...
- Homeless Campaign Spotlights Kids
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
In 2011, there were 16,000 homeless children in New York City, a ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- New Orleans' Visitor Spending Jumps 11%
Marketing Daily, Tanya Gazdik - Thursday, October 11, 2012
"As we plan our marketing approach for 2013, these first half ye ...
- Visit Florida Seeks New CEO, Preps Big Campaigns
Marketing Daily, Karl Greenberg - Friday, September 28, 2012
Visit Florida the state's official tourism marketing corporation is looking to fi ...
- New Volkswagen Campaign Focuses On Consumer Content
Raw, Karl Greenberg - Monday, September 17, 2012
Volkswagen of America is getting social and political -- which might ...
- Integrating Email, Social, And CRM
MarketingTools: CRM, Neil Rosen - Tuesday, September 11, 2012
Email marketing is most effective when content is sent in a time ...
- Lexus Launches Big Campaign For ES
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Lexus is launching a campaign, via El Segundo, Calif.-based Team One, ...
- Sprint: Sharing Is Not The Solution
Marketing Daily, Aaron Baar - Tuesday, September 4, 2012
The new campaign, created by Sprint and its Team Sprint agency (Digit ...
- IAC Buys About.com To Strengthen Publishing Cred
Online Media Daily, Laurie Sullivan - Tuesday, September 4, 2012
Ask.com plans to step up branding efforts for the newly acquired About.c ...
- Disney Goes Haute With Barneys This Holiday
Marketing Daily, Sarah Mahoney - Wednesday, August 29, 2012
For anyone who thinks Disney's Electrical Parade and haute couture could nev ...
- FirstBank Takes Over Denver
Marketing Daily, Tanya Gazdik - Friday, August 24, 2012
FirstBank has blanketed the city of Denver with a new takeover campai ...
- Annalect Taps Mirsky To Head Social Products
Online Media Daily, Steve McClellan - Friday, August 24, 2012
Annalect Group, the data and analytics division of Omnicom Media Group, h ...
- Axe Urges Men To 'Fear No Susan Glenn'
Marketing Daily, Tanya Gazdik - Friday, August 17, 2012
Unilever's Axe brand has enlisted actor Max Greenfield for a six-episode W ...
- Hooters: More Than Wings And Legs
Around the Net In Brand Marketing, Aaron Baar - Wednesday, August 1, 2012
Hooters is embarking on what it says is its first fully integrat ...
- Liberty Mutual Launches Campaign During Olympics
Marketing Daily, Tanya Gazdik - Friday, July 27, 2012
Liberty Mutual is launching a new campaign during the Olympics Summer Game ...
- Heineken Launches Mexican Beer
Marketing Daily, Tanya Gazdik - Sunday, July 15, 2012
Heineken is launching Indio, a Mexican dark beer, in key U.S. marke ...
- Email Marketing Vendors Gaining Sophistication
Research Brief, Jack Loechner - Monday, July 16, 2012
Forrester's 37-criteria evaluation of email marketing vendors, in The Forrester Wave, identifi ...
- Get Ready For Retail 'Showrooming'
Marketing Daily, Aaron Baar - Thursday, July 12, 2012
According to a survey conducted by Capgemini of 16,000 shoppers around t ...
- WFA Offers Companies Procurement Tool
MediaDailyNews, Steve McClellan - Thursday, July 5, 2012
The World Federation of Advertisers (WFA) is offering companies a new benchmarki ...
- Mobile Marketing Adoption Slow But Sure
Research Brief, Jack Loechner - Tuesday, July 3, 2012
According to a new StrongMail survey conducted in conjunction with Zoomerang fr ...
- Thom Beers Taps Billings To VP, Integrated Marketing
MediaDailyNews, David Goetzl - Wednesday, June 27, 2012
Thom Beers' production outfit has tapped an executive to focus on integrati ...
- Jiffy Lube Tells Drivers 'Leave Worry Behind'
Marketing Daily, Tanya Gazdik - Thursday, June 21, 2012
Jiffy Lube is launching the first franchisee-funded national ad campaign in mo ...
- Arizona Launches Interactive Summer Campaign
Marketing Daily, Tanya Gazdik - Wednesday, June 20, 2012
The Arizona Office of Tourism is launching a summer ad campaign th ...