Thom Beers Taps Billings To VP, Integrated Marketing
Thom Beers’ production outfit has tapped an executive to focus on integrating brands into its slew of reality hits from History’s “Ice Road Truckers” to National
Geographic Channel’s “Wild Justice.”
Tammy Billings has joined as vice president of integrated marketing for its core TV business, where it has 14 shows on cable. Billings has been an integrated marketing executive for a Los Angeles company, sbe Restaurant Group, which operates hotels and restaurants. She previously worked with Anschutz Entertainment on digital strategy for entertainment hub L.A. Live.
Beers’ company said Billings signed the Coleman Co. to play a role in the coming Nat Geo show “Are You Tougher Than A Boy Scout?” on her second day on the job. Deal structures could include paid integrations, barter deals and cross promotions or a mix.
Beers, whose company is owned by FremantleMedia, recently announced Original Productions Entertainment Networks, aimed at taking programming directly to consumers through digital platforms.
Thom Beers productions have resonated with males and appear on at least five networks: A&E, Discovery, History, Nat Geo and truTV.
It’s unclear how branded integration dollars may be split between Beers’ operation and the networks. In 2008, truTV said it had a deal in which Pizza Hut, Mutual of Omaha and Western Union would be linked with “Black Gold.”
Pizza Hut’s arrangement included the featured oil workers eating its fare on a break. Vignettes were also produced for all three sponsors to run in breaks adjacent to their spots.
Recent MediaDailyNews Articles
-
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
New Delhi Television is trying to revive its $1 billion lawsuit against Nielsen, WPP and a ... -
Horizon Taps Gambelli As Chief Investment Officer May 21, 4:18 p.m.
Former NBC senior advertising sales executive Marianne Gambelli has landed at Horizon Media as its executive ... -
Ad Council Raises Autism Awareness May 21, 3:41 p.m.
The Ad Council has partnered with Autism Speaks and two agencies, BBDONew York and LatinWorks, to ... -
CBS Scores Big Victory In 18-49 Demo May 21, 3:11 p.m.
Just two days before the finish of the TV season, CBS claims a major victory among ... -
TiVo Boosts Revs, Data Efforts May 21, 2:54 p.m.
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions.The time-shifting and technology ... -
Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
(Editor's Note: Posterscope denies it is backing ADstruc. A Clarification has been published here.) While ... -
Networks' Top Goal: Ad Dollars Trump Studio-Produced Shows May 21, 8:06 a.m.
With Netflix and Amazon writing hefty checks, it bears watching whether networks will increasingly pick up ... -
Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp May 20, 5:26 p.m.
Summer is a time of concerts and festivals and beach-going, all of which carry the attendant ...
Be the first to comment on "Thom Beers Taps Billings To VP, Integrated Marketing"
Leave a Comment